Five films. Five genres. One theme.
We worked on the music, sound design, and mix for #Mazda’s latest #CX-5 campaign, “5 Sides of the CX5.” Each spot lives in a different cinematic world - action, romance, sci-fi, horror and musical. Our challenge was to craft a musical theme that could stretch across these wildly different worlds, while still feeling like part of the same story.
@willbatescomposer composed the 5 notes that would become ‘Ruby’s Theme’, iterated across 5 wholly distinct genres (sound on 🔊).
So grateful to be part of this ambitious project, and to collaborate on work that pushes the boundaries of both craft and scale. None of which would be possible without the incredible team who brought this campaign to life!
Watch the full series:
/5sides
Credits:
Agency: VML
@bencarmean
@shelbybernard.design
@elanacelestin
Brit Ryan
@johnbholt
@trocks129
& so many more
Production Company:
@prettybirdpic
Director: Paul Hunter
Post:
@exileedit
@noisestudio.xyz
@ps260
Music / Sound Design / Mix:
@fallonyoursword
@willbatescomposer
@lutz_music
@mattyschwa
EP: Lucy Alper