Your actions don't move in a straight line.
They curve. Always. If you don't increase something, it decreases.
I particularly enjoyed working on this campaign for
@vivolife , not just because of the amazing team effort, the Vivo life team, the branding agency, the talent and everyone who helped along the way but more importantly being able to relate, and gather a deep understanding of the themes we were exploring. The art of filmmaking is one thing but the transferring of ideas and lived human experiences is the bridge. It is both learning and the application of knowledge. It's exploring the unknown and pre planning at the same time.
From the first day of reading the first line of the script to the final cut and any impact beyond, it all started from a decision. The outcome of something is often unimaginable when you take the first step, that's because the first step is not meant to get you there at all, it's only meant to get you out of the gate.
Greatness is not predetermined, it is always in the moment of making a decision.
Client:
@vivolife
Production:
@contentcrib
Talent:
@christianlewispratt @daniellewillls
@erynbarber @hunterandhero
Branding agency: Firehaus
Music:
@musicbed
Artist:
@crmnlmusic
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#advert #commercial #videography #cinematography #filmmaking #filmmaker #londoncreativeagency #advertisingagency #productioncompany #ukproduction #creativeadvert #contentcrib
