Before launching his brand, PlazaWorks in 2023, designer Chee Maduekwe did his homework. He first had the idea of a denim brand while working in product development at Canada Goose.
Member Work/Life: Chee Maduekwe is live now on the East Room News & Stories page — link in bio to read more.
Photography: Nathan Legiehn (@nathanlegiehn )
Story: Josh Greenblatt (@josh_greenblatt )
#eastroom
Ever wonder what it takes to pull off a media preview?
From filling gift bags to finessing key messages and a whole lot of behind-the-scenes magic 🪄
photos by: NPA team & @badreggae
The Modern Mini is finally here!! ⭐️ This was such a fun project to work on and I’m so proud of what @bynkmedia@plaza.works & @cheeeguy created together.
We spent months perfecting the shape of this skirt so it actually fit our waist & hips and tested it meticulously on our team, friends and community.
A very limited run is available now at plazaworks.shop - get yours before they’re gone so we can match this summer🫶🫶
the modern mini is here!!
so much fun to work alongside the best team on this amazing piece and campaign ⭐️
it’s a limited run so make sure to pick up the skirt of the summer asap at plazaworks.shop.com 🏃♀️
@bynkmedia@plaza.works@cheeeguy@kateeclarke@emilyjaunkalns
Designed, drafted & sewed in Toronto. Made from selvedge denim - some of the highest quality denim available on today’s market. Your mini will wear overtime and mold perfectly to your body. Limited quantities available June 13th - sign up through the link in our bio & be the first to be notified.
Hey, I’m Chee. Thank you so much for joining me on this journey called PlazaWorks. 8 months ago when this brand was launched, I wasn’t too sure what to expect. Since then it’s amazing to see the community that we’re building together. As we all continue to grow and evolve, I think there’s so much to uncover and I’m here for all of it. Once again thank you much.
Video: @vika_svisheva
