Before launching his brand, PlazaWorks in 2023, designer Chee Maduekwe did his homework. He first had the idea of a denim brand while working in product development at Canada Goose.
Member Work/Life: Chee Maduekwe is live now on the East Room News & Stories page — link in bio to read more.
Photography: Nathan Legiehn (@nathanlegiehn )
Story: Josh Greenblatt (@josh_greenblatt )
#eastroom
@cheeeguy the founder and designer behind the denim brand @plaza.works stops by @the222bar 🎱
Chee wears the Atlas Longsleeve, Easy Crew and Nilus Trouser.
It’s Chee! @cheeeguy is the designer behind @plaza.works ,the denim youve been seeing all over Toronto. We had the chance to sit down with him and talk all things art, design and fashion and learn more about his obsessive approach to making the perfect pair of jeans.
Chee is wearing the Black Donny Leisure Shirt, Ink Wide Rib Tank & Ivory Sweat Short.
Process of any kind isn’t always pretty. It can be stressful, scary and exhausting. But getting to the end always makes it worth it.
@plaza.works
Video: @vika_svisheva
Audio: @blackman.world
Hey, I’m Chee. Thank you so much for joining me on this journey called PlazaWorks. 8 months ago when this brand was launched, I wasn’t too sure what to expect. Since then it’s amazing to see the community that we’re building together. As we all continue to grow and evolve, I think there’s so much to uncover and I’m here for all of it. Once again thank you much.
Video: @vika_svisheva
