Breakfast

Recent work for @myhelsinki with @einomanner and @united_imaginations . Welcome Pamela! United Imaginations: Business Director: Ella Komulainen Executive Creative Director: Mikko Hakkarainen Project Manager: Nea Rumpunen Creative Director/ copywriter: Jaakko Hovi Creative/ PR: Sini Levisalo AD: Joonas Vähäkallio AD: Nelli Immonen Designer: Lara Ala-Olla Trainee: Jaani Piirainen Client, Helsinki Partners: Head of Brand and PR, Soila Lehkonen Senior Manager, Kaari Artemjeff Senior Manager,Leena Karppinen Specialist, Riitta Kokkonen Director: Eino Manner DOP: Arsen Sarkisiants Executive Producer: Henkka Hämäläinen, Nita Rehtonen Production Manager: Milja Kipahti 1st AC: Henrik Leppänen Gaffer: Antero Sälpäkivi Grip: Niclas Westman Stylist: Miisa Spagna Makeup&Hair: Anu Uusipulkamo Editor & Sound Design: Janne Kilpeläinen Grade: Petri Falkenberg, Grade One Photographer: Akseli Valmunen

What an incredible experience! I got the change to direct this little film for Paula, with an absolutely amazing crew. It was a heartwarming shoot with vibesmaxxing all around! 🌞 Ps. this was my fourth music video shot on film, and nothing quite compares to that exciting experience. Long live the film! 🎞 ††† Directed by Kristian Lindén @kristian_linden_ Cinematography Max Smeds @maxsmeds Produced by Nita Rehtonen @breakfast.helsinki @rehtonen Production manager Milja Kipahti @kiljamipahti Actor Samuli Niittymäki Production design Milja Aho @ahomilja Assisted by Hussein Barbar, @arthusseinbarbar Location manager Otto Helkama 1st AC Aaro Visala Gaffer Kalle Penttilä Lighting technician Dan Sykes Style Sanna Silander @silandersanna Assisted by Joona Hakala @jonttuli Hair and make up @miikakemppainen using @authenticbeautyconceptfi Hair extensions @blongofficial Edit & VFX Kristian Lindén Colour grade Sarrah Wilkman @sarrahwilkman Online Mika Onnela @postcontrolhelsinki Rental Kamerafirma & Valofirma @kamerafirma @valofirma Film development and scanning Focus Film Lab @focusfilmlab Thank you, Jarkko Liikanen Simo Liukka

JURY 2026 Meet jury member Henkka Hämäläinen - EP & co-Founder of Breakfast, Finland. Swipe to learn more about Henkka, and keep an eye out on the YDA website as we will soon have the entire 2026 jury revealed!

New work with @siljaminkkis and @workshelsinki for KASKO. Early childhood educators deserve all the thanks in the world. ❤️ Agency: Wörks, Jotti Taival @zottinen , Merja Hertzberg Client: Helsinki, Espoo, Kauniainen, Vantaa (Varhaiskasvatus) Director: Silja Minkkinen @siljaminkkis DOP: Jukka Moisio @j.moisio_dop EP: Nita Rehtonen @rehtonen Production Manager: Milja Kipahti @kiljamipahti 1st AC: Heikki Timonen @ihmeheikki Gaffer: Janne Jääskeläinen @janne_exborealux Light technician: Elvis Näsi @raakaraisio Muah: Jennifer Appleton @jenniferappleton Editor: Simo Liukka Colourist: Juhani Vuorisalo / Grade One @juhanivuorisalo Online: Rikhard Vellamo / Grade One Suond designer: Benjamin Lehti @benleh

New work with @einomanner for @olvi_oyj Juju . What’s the trick (fin. Juju) here? 🚤🪤🧹 Agency: Järvilehto & Friends, Paavo Järvilehto, Timo Silvennoinen Client: Olvi, Laura Innilä, Antti Airaksinen Director: Eino Manner DOP: Mikael Gustafsson @gousteau Executive Producer: Henkka Hämäläinen @henkkaham Production Manager: Milja Kipahti @kiljamipahti Production Coordinator: Vera Ignatius @veraignatius Focus Puller: Jenni Riutta @jennireef Gaffer: Jani Pinomaa @kybamiikka Sound recordist: Arttu Hokkanen Set Design: Inka Matilainen @taidejafilmi Costume Design: Miisa Spagna @miisaspagna Makeup and Hair: Heidi Huovinen @shadyhuominen Eq & Vehicles: Valofirma & Kamerafirma Casting: @castingagencyicon Loc scout: Miikka Valsta Edit: Simo Liukka Color: Sarrah Wilkman, Post Control Online: Post Control @postcontrolhelsinki 3D: Brink @brinkhelsinki Sound design: Arttu Hokkanen @art2hokkanen Music: Roope Lehtoranta

New work with @vantaalainenmies for @diakonissalaitos @katutaso . These amazing young adults shared their stories. This one was special. ❤️ Client: Diakonissalaitos Agency: @prevenza_fi @susannamakaroff @petterivilkki Production company: @breakfast.helsinki Director: Miikka Lommi @vantaalainenmies EP: Nita Rehtonen @rehtonen DP: Alex Savander @alexsavander Gaffer: Kari Malmio @karirafaelmalmio 1st AC: Jenni Riutta @jennireef Muah: Anu Uusipulkamo @anu.uusipulkamo Composer & sound design: Tuomas Soppela @ysi_no9 Edit: Piia Kontunen @piukepauke Colour grade: Sarrah Wilkman @sarrahwilkman Online: Post Control @postcontrolhelsinki Producer: Toni Valla @tjvalla Rental house: @valofirma @kamerafirma Thank you, Robert Koski Milja Kipahti

New work for @mycamper.official with Simo Liukka and @nordddbhel . Go have a adventure! 🏔️🚐 Client: My Camper / Marco Bitterli, Stefan Lieberherr Agency: Nord DDB / Ayan Aden, Ville Koivisto Director: Simo Liukka Executive producer: Henkka Hämäläinen Producer: Milja Kipahti DOP: Petteri Lappalainen 1 AC: Riku Virta Drone pilot / Gaffer: Ilmari Mannermaa Production assistant / casting extras: Salla Liukko Location scout: Ilmari Mannermaa MUAH: Anu Uusipulkamo Stylist: Antti Nguyen Edit: Simo Liukka Post production: Grade One / Mikko Savinainen & Mia Ekman Colour grade: Petri Falkenberg Online: Sampo Siren / Ilkka Velin VFX: Heikki Nummi & Juha Takabe Sound design: El Camino / Akseli Soini, prod. Niko Henttonen Transportation coordinator: Tuisku Nieminen Casting main talents: Agency Icon / Sara Aaltonen Main talents: Corrine Amin Carina Gibson Rentals: Valofirma / Kamerafirma

YSI - ’Light’, the music video and double single ’Birth-Death / Light’ is out today on INFRA and Babyface Muisc & Publishing. YSI is the solo project of Finnish composer, multi-instrumentalist, sound designer, and second INFRA co-founder Tuomas Soppela. He frequently collaborates with musician and architect Pekka Airaxin, who contributes guitars, vocals, and co-writing. Light, the Helsinki-based artist’s maxi single-inspired EP exploring the cataclysmic cycles of life and death, light and darkness, and the conscious and unconscious mind, is out Friday, November 28 on INFRA and Babyface Music & Publishing. On Light, set to release with the music video premiere for the EP’s lead single on November 28, YSI sounds the feelings that comes with cycles’ beginnings and ends. The eponymous track ruptures the membrane separating night from day. Under the right hands, light can be just as heavy as darkness, just as a pulsing bass à la The Cure’s “A Forest” can wrest gravitational onus from a guitar. In “Light,” YSI accordingly moves us through this reversal, then reflects on the consequences. Steam releases, percussion intensifies, and the artist exhales, “Light, easy with it / Soon, fucked it all up / Gone, it’s only gone.” At the song’s end, the artist does not reach Enlightenment but instead stumbles upon the reasons for keeping certain parts of your or your loved ones’ psyches out of the light “Light” Music Video Credits Director: Miikka Lommi @vantaalainenmies DP: Alex Savander @alexsavander Production company: Breakfast @breakfast.helsinki Producer: Milja Kipahti @kiljamipahti Executive Producer: Nita Rehtonen @rehtonen Edit: Miikka Lommi @vantaalainenmies Colour grade: Sarrah Wilkman @sarrahwilkman Online: Post Control @postcontrolhelsinki Make up artist & SFX: Karoliina Viinikari @karoooliiina Costume design: Juho Pihlajaoja @juhopihlajaoja Starring: Björk Hijoort Soppela, Juho Pihlajaoja, Roosa Ijäs @badgalroosa Prop Instrument: Björk Hijoort Soppela Special thank you to Andrei Kipahti @babyface.worldwide

Jingle Bells, Jingle Bells, Jingle all the way to new work with @marek.partys , @alien3dstudio and @united_imaginations for Kesko . 🎅🍪🎄 Client: Kesko Agency: United Imaginations / Ella Komulainen, Jyrki Poutanen, Nelli Immonen, Jaakko Hovi, Sanja Hietanen Director: Marek Partys DOP: Daniel Lindholm @lindholmster Executive Producer: Henkka Hämäläinen @henkkaham Production Manager: Milja Kipahti @kiljamipahti 1st AD: Michel Saukkonen @michelsaukkonen Production Coordinator: Julia Rumyantseva @julai_fi Casting: Icon @castingagencyicon Location Manager: Teemu Hilkamo, Tiina Hilkamo @hilkamot 
1st AC: Henrik Leppänen @eyeswidesharp 2nd AC: Alex Hyytiäinen Gaffer: Timo Haapasaari @timohaapasaari 
Light Technician: Sunna Junkkila Light Technician: Vladimir Krestjanoff Key Grip: Juha Niska @keygrip_niska Eq. & vehicles: Valofirma & Kamerafirma @valofirma @kamerafirma 
Production Designer: Markus Packalen Costume Design: Milla Muurimäki @millamuurimaki MUAH: Krista Karppinen @kristakarppinen 
Food Stylist: Jasmin Helmi @jasminhelmi 
Catering: Catering Guys @catering_guys 

3D Animation & VFX: Alien Studio Sound Design: Aksu Soini / El Camino @elcaminohelsinki Music: Jan Sleska @jansleska Color: Jussi Myllyniemi / Whitepoint @jussi_myllyniemi 
Online & Delivery: Jerry Strengell / Combo Media @combomediaoy Storyboard: Matous Liesler

New work for @zodiak_helsinki by multitalented @sala.mboup . 👯‍♀️🕺💃👯 Client: Zodiak – Center for New Dance; Anni Leino, Piia Ahonen, Katarina Lindholm Script & Director: Salamata Mboup @sala.mboup EP: Nita Rehtonen @rehtonen Production manager: Milja Kipahti @kiljamipahti Production company: Breakfast @breakfast.helsinki Solo Dancers (commissioned by Zodiak): Marika Peura Alen Nsambu Zodiak Performances (commissioned by Zodiak): Sonya Lindfors: something like this Simo Kellokumpu: xəno əxo ɐstro Teo Ala-Ruonan demoesitys Vincent Riebeek: Don’t clap for crap Mikko Niemistö: Glass Eyes   DOP: Alex Savander @alexsavander Gaffer: Elias Tuura DOP 2nd unit: Salamata Mboup Edit & Online: Sam Gladstone @sam_gladstone Assistant editor: Salamata Mboup Color grade: Jussi Myllyniemi, Whitepoint @jussi_myllyniemi @whitepointdigital Composing and Sound Design: Jesse Essel @grande.mahogany & @snapir.zip   Rental house & studio: Valofirma & Kamerafirma @valofirma @kamerafirma Thanks: Whitepoint / Jussi Myllyniemi, Valofirma & Kamerafirma

New work for @aapo.ab with @einomanner . 🛵⚽️🍕 Director: Eino Manner DOP: Alex Savander Executive producer: Henkka Hämäläinen Grade: Jussi Myllyniemi / Whitepoint Sound Design: Akseli Soini / El Camino 1st AC: Henrik Leppänen Gaffer: Elias Tuura Animated Graphics: Simo Liukka Thank you: Kamerafirma & Valofirma, Keravan Pizza Kebab Palvelu

Wait a minute, was that a… Here comes the Directors’s Cut of the other film we did for @etuovicom with wonderful @marek.partys and @ermageddon & @ernoleo . 🧜‍♂️ Director: Marek Partyš @marek.partys DP: Mikael Gustafson @gousteau Editor: Simo Liukka #simoliukka Color Grade: Post Control, Sarrah Wilkman @sarrahwilkman Sound design: El Camino, Akseli Soini @sarrahwilkman Client: Etuovi, Sarianne Nuutti, Ossi Ahto & Päivi Morri Agency: Erma&Reinikainen, Project Manager Tuukka Tikkanen, Creatives Aleksi Erma & Erno Reinikainen @tikkasentuukka @ermageddon @ernoleo Production Company: Breakfast, EP Nita Rehtonen, EP & 1st AD Henkka Hämäläinen, Prod Manager Milja Kipahti, Prod Coordinator Iina Holopainen @rehtonen @henkkaham @kiljamipahti @iinahholopainen Production design: Katariina Lume @lumekatarina Props: Eetu Kemppainen @eetukemp Set builder: Jussi Lähteenmäki @jussi.lahteenmaki Wardrobe: Juho Pihlajaoja @juhopihlajaoja Make up and hair: Anu Uusipulkamo @anu.uusipulkamo VFX & Animation: Alien, Filip Cupka & Ivan Ulicny, prod. Erika Stefkova @alien3dstudio Color grade: Post Control, Sarrah Wilkman, prod. Joni Valkama @postcontrolhelsinki Sound design: El Camino, Akseli Soini, prod. Niko Henttonen @elcaminohelsinki @aksusoini Online: Combo Media, Jerry Strengell, @combomediaoy @jerrystrengell prod. Tuukka Tikkanen Gaffer: Kari Malmio @karirafaelmalmio Lighting technicians: Karoliina Kärkkäinen, Timo Oravakangas & Juho Karhu @karoliinakarkkainen @kaurajatti @jtkarrrhu 1st AC: Matti Poutanen 2nd AC: Saana Kukkavaara Key Grip: Tuire Lahti @antifaarao Still photographer: Mona Salminen @monasalminen Still assistant: Antti Nieminen @anttinieminen_photo Location managers: Miikka Valsta & Tessa Wassborr Casting: Agency Icon, Sara Aaltonen @castingagencyicon Catering: Ruoto Catering @ruotocatering Rentals: Kamerafirma The Camera House & Valofirma The Light House @kamerafirma @valofirma ❤️