Did somebody say cover feature?
Nachson Mimran and Francis Kéré’s extraordinary Gstaad chalet graces the front of Architectural Digest, in their AD100 issue earlier this year. A unique collaboration in design, vision, and purpose which deservedly received twelve pages of sumptuous editorial in this iconic publication.
@nachson_@kerearchitecture@samuelcochran@archdigest@cassieflotowarner
“A spa with a bamboo ceiling features in this private residence envisioned by creative director Nachson Mimran in collaboration with Pritzker Architecture Prize-winning architect Diébédo Francis Kéré.”
A bold meeting of craft, culture, and climate-conscious design for this state-of-the-art private residence in Gstaad, as featured in @dezeen@nachson_@kerearchitecture@starrcharles_@tomravenscroft_
“The old adage goes, ‘Too many cooks will make the kitchen chaotic.’ But Nachson Mimran, an activist who doesn’t hold to convention and whose work straddles climate science and refugee empowerment, doesn’t hold that old adage. ‘The more the merrier,’ says Nachson Mimran, co-founder of the foundation and platform to.org.“
Nachson Mimran, co-founder of to.org, and the creative force behind an exceptional private home in Gstaad created in collaboration with Francis Kéré: featured in @voguethailand@nachson_@kerearchitecture@samuelcochran@cassieflotowarner
“American Magnate.” “British Tycoon.” “Nigerian Billionaire.”
What do these descriptions make you think? Your reaction is shaped by your background, experiences, and biases – but it’s usually not positive.
Making sure clients aren’t reduced to oversimplified labels is BOAD’s raison d’être. Our clients’ work, personality, and mission must shine through every mention, public announcement, and media profile. Because when the world defines you in just a few words, those words matter.
Link in bio to watch Alex Godwin-Brown’s full TEDx talk. #ReputationManagement #TEDxTalk #PersonalBranding
When managing a personal brand, every word matters. The right positioning doesn’t just protect your reputation – it opens doors. Here’s BOAD Founder, Alex Godwin-Brown, speaking on the subject in her TEDx talk last October.
We help leaders craft compelling, multi-dimensional narratives that reflect their expertise, values, and impact. Alex’s TEDx talk breaks down why this is more important than ever in the digital age.
A huge thank you to the TEDx Woodlane Women team, the inspiring speakers, and everyone who supported this journey.
Link in bio to watch Alex Godwin-Brown’s full TEDx talk. #ReputationManagement #TEDxTalk #PersonalBranding
BOAD Founder Alex Godwin-Brown took to the TEDx stage to talk about a topic we navigate every day: reputation.
Perception shapes reality, and if you don’t take control of the narrative about yourself, someone else – or an algorithm – will.
Alex’s talk explores how the media frames individuals with just a few words and why the right positioning is critical for leaders, founders, and changemakers.
Link in bio to watch Alex Godwin-Brown’s full TEDx talk. #ReputationManagement #TEDxTalk #PersonalBranding
“Conventional wisdom suggests that too many cooks would disturb the creative kitchen. But Nachson Mimran—a free-spirited activist working at the intersection of climate science and refugee empowerment—is not one to abide by hackneyed thinking. ‘The more the better,’ muses Mimran, cofounder of the foundation and platform to.org. ‘Let’s let loose.’”
Thrilled this unique private residence in Gstaad has been chosen for the cover of Architectural Digest’s January 2025 and the AD100 issue. This was a truly special project, creatively directed by philanthropist-entrepreneur Nachson Mimran in collaboration with Pritzker Architecture-Prize winner, Francis Kéré.
Thank you, Sam Cochran, for so perfectly capturing the project and the creative geniuses behind it.
Photos @cassieflotowarner
Styling @berit_hoerschelmann
Words @samuelcochran@nachson_@kerearchitecture@amyastley@ArchDigest@to.org_
“The project’s creative director, Nachson Mimran, and interior architect Francis Kéré stand in the indoor-outdoor pool that links the private chalets in Gstaad, Switzerland. Kéré designed the ceiling canopy out of 9964 laser cut bamboo poles.”
Delighted this unique private residence in Gstaad has been chosen for the cover of Architectural Digest’s January 2025 and the AD100 issue. This was a truly special project, creatively directed by philanthropist-entrepreneur Nachson Mimran in collaboration with Pritzker Architecture-Prize winner, Francis Kéré.
Thank you, Sam Cochran, for so perfectly capturing the project and the creative geniuses behind it.
Photos @cassieflotowarner
Styling @berit_hoerschelmann
Words @samuelcochran@nachson_@kerearchitecture@amyastley@ArchDigest@to.org_
“With great privilege, believes the humanitarian and entrepreneur Nachson Mimran, comes great responsibility.” Spencer Bailey interviews Nachson Mimran for the Time Sensitive podcast. Listen to the full episode wherever you get your podcasts.
@nachson_@to.org_@spencercbailey@slowdown.media
Artwork: @diego.mallo
In early September, at Copenhagen’s The Lobby hospitality event, Nachson Mimran spoke about his journey in ultra luxury as co-founder of The Alpina Gstaad.
@nachson_@thealpinagstaad@thelobbycph@spencercbailey
Photo: Nedergaard Film
Arch Daily’s Nour Fakharany writes about to.org’s latest philanthropic project, Regenerate Kakuma, in collaboration with Sumayya Vally.
Nachson Mimran, co-founder and Creative Executive Officer of to.org said in the announcement of the project: “Climate change and climate-related conflict has driven involuntary migration at an unprecedented rate. Refugee settlements have rapidly growing populations and lack critical infrastructure, resources, and opportunity. These settlements should be recategorised as future cities, with purposeful spaces for people to regenerate, play, think, and create - four essential categories we see as requirements to lead a fulfilled human existence. At to.org, we believe in creating spaces and opportunities to improve mental and physical wellbeing by prioritising creativity, expression and movement as tools to enable trauma reduction, self-development and social cohesion. We are committed to establishing these spaces. Building on the successful December 2023 launch of Bidi Bidi Performing Arts Centre in northern Uganda’s Bidi Bidi refugee settlement, we are delighted to announce Regenerate Kakuma, an ambitious project around mental and physical well-being in Kenya’s Kakuma refugee settlement.”
@nachson_@to.org_@fakn__@sumi_v@archdaily@_counterspace
#RegenerateKakuma
