@oldnavy , the American heritage brand, steps into summer with its new campaign, “It’s Old Navy.”
Starring mother-daughter duo Paris Hilton and Kathy Hilton, Robert Rausch, Ciara Miller and a wider cast of influencers tapping into the social zeitgeist, the campaign channels a nostalgic backyard BBQ and poolside moment, celebrating great style at great value.
Swipe through to see the BTS of the campaign and hear from Zac Posen and Paris Hilton.
#oldnavypartner
Our Cover Campaign of the Week is @rarebeauty ’s first unplugged event, inviting community members to an intimate dinner where phones were banned to encourage connection, alongside a soon-to-launch product gifted to guests.
We also saw @muglerofficial take us bts of crafting @emmachamberalin ’s look, @olay celebrate Mother’s Day in a new campaign and @lego celebrate @davidattenborough 100th birthday.
Let us know your favourite campaign below 🤎
PR mailers remain a key launch lever, tapping into influencer trust and audience reach to drive awareness and culturally relevant content.
But as gifting becomes more saturated, cut through is harder to achieve. In response, brands are rethinking their approach, leaning into more considered, experience led mailers that invite participation and are built to be shared.
Swipe through for some of our favourite recent examples and let us know if we missed any 🤎
@darlingtonsocial , the by-referral-only social media agency takes Because of Marketing behind the scenes for an exclusive look into the Met Gala.
Held in New York on Monday 4th May, Darlington’s clients, Miranda Kerr, Gab Union and more get ready at The Mark Hotel.
From fittings to final glam, step inside fashion’s most exclusive night with founders Lydia and Chloe and their clients.
Our Cover Campaign of the Week is a series by @martinbiger , documenting scooter riders (and their precious cargo) across Vietnam.
We also saw @away tap into@johnsummit ’s viral suitcase saga, @frame collaborate with @alexandramalenaleclerc on a new collection, and @chanelofficial lean into its heritage for the launch of its latest season.
Let us know your favourite campaign below 🤎
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“Trends can be useful signals, but I don’t chase them. I focus on elevating the brand’s story and creating the right kind of tension so the work feels distinct and intentional, not like it’s trying to keep up with everything else on social media.”
In feature 042 of Conversations Behind The Campaign, we sat down with Jillian Wheeler, a freelance Creative Director and Brand Strategist.
In our exclusive conversation @jillianwheeler explores the balance between creativity and commerciality, what actually makes a partnership cut through, and the tension between trusting instinct while accounting for social trends.
Read the full interview by Kate Edwards via our website.
Our cover campaign of the week is @caseyzhang ’s latest series for @merit ’s, “The Uniform.”
We also saw @davidprotein tap into the lookmaxxing trend in a new skit, @chloe revisit an archival piece ahead of Milan Design Week, and @form unveil their first-ever collaboration with @oliviajade .
Let us know your favourite campaign below 🤎
Co-founded in late 2022 by @kourtneykardash and @simonhuck , @lemme has quickly scaled into a leader within the women’s supplement industry.
In this post we chart how the brand has driven commercial success and mass accessibility while maintaining a premium, luxury positioning. Alongside this, we explore how Lemme has strategically expanded its audience and revenue beyond its founder, evolving from a celebrity-led launch into a brand built for long-term equity.
This case study was completed with data provided by our strategic brand partner, @gotracksuit .
With Coachella 2026 having just concluded, we’re taking a look at the brand that were able to successfully translate their pop up into social conversations and cultural relevance.
@rhode led by a margin, driving over 30% of total beauty-related social engagement during the festival and more than 2x the mentions of its nearest competitor.
On the talent side, Justin Bieber and Sabrina Carpenter translated stage visibility into demand, with items worn during performances seeing search spikes of 200%+ within 24 hours.
Let us know your favourite brand activation from Coachella 🤎
Insights sourced from @launchmetrics and @traackr
Our Cover Campaign of the Week is @cadence ’s recent debut into @walmart , brought to life through a campaign exploring the ‘modern athlete.’
We also saw @nadialeecohen shoot the latest @ysl campaign, @lancomeofficial send ‘mistake mailers’ and @yahoo jump on Bieber-chella.
Let us know your favourite campaign below 🤎
While tapping into trends as they gain momentum can get you in front of the right audience (and the algorithm), there’s a downside. The pressure to show up for everything can leave feeds feeling busy - and ultimately unclear to the consumer.
Through our conversations with the creatives behind @damsonmadder , @madhappy , @puresport and @tezza , we explored the strategies driving growth and loyalty beyond immediate trends.
What brands are you loving right now for their marketing?
