That’s a wrap on the 2026 WWD Beauty CEO Summit. 🌴
Thank you to everyone who joined us in Palm Beach, from our hosted lunch and mainstage panel featuring Pierre-Loïc Assayag and Casey DePalma McCartney of Unilever, to all the conversations at our booth around creator marketing, AI, and the future of brand growth.
One theme came up again and again: data as IP. The brands pulling ahead are the ones building smarter creator strategies powered by structured, connected data.
We also loved partnering with Palm Beach Embroidery Club, a local small business, to create custom embroidered totes for attendees. It was incredible seeing the stories, gifting moments, and personal touches brought to life throughout the event.
Thank you to the Traackr team on site throughout the summit: Megan Gersten, Natalie Weymouth, Olivia Osborne, Pierre-Loïc Assayag, and Taylor Whitmer Rodriguez.
And thank you to Fairchild Media, our partners, guests, and everyone who helped make this year’s summit so memorable.
Photo credits: Marissa Alper (@marissaalper ) and Caroline Xia (@carolinexia_ ) for WWD (@wwd )
#traackr #creatormarketing #beautymarketing #wwd #wwdsummits
Comment “RSVP” and we’ll send you the invite directly. ✉️💡
Your biggest growth opportunity might be an audience you haven’t reached yet. 👀
On May 28 at 12PM ET, we’re hosting New Audience, Who This? A live fireside chat with two marketing leaders who have actually cracked the code on reaching new audiences through the power of data.
Joining us on the panel:
✦ Holly Jackson, VP of Influencer Marketing Insights & Innovation @traackr
✦ Emily Dunn, Sr. Director of Strategic Partnerships, PR & Social @mackenziechilds
✦ Dena Silver, Director of Influencer & PR @hardcandylife
You’ll walk away knowing:
→ How to spot your next audience opportunity in your data
→ How to find creators who already have that audience’s trust
→ How to brief creators outside your usual orbit
Drop “RSVP” in the comments below and we’ll send you the invite. See you there.
#Marketing #influencermarketing #dataanalytics #creatoreconomy #marketingwebinar
The beauty industry’s most important gathering of the year is almost here, and Traackr is proud to be the Premier Partner of the 2026 WWD Beauty CEO Summit, taking place May 11-13 at The Breakers in Palm Beach.
On May 12th, Traackr CEO Pierre-Loïc Assayag will join Casey DePalma, Chief Brand and Strategy Officer at Unilever, for a fireside chat moderated by Amanda Smith, CEO of WWD. Together, they will explore how creator marketing has evolved from a media tactic into a full-funnel business growth engine. The session will focus on how leading brands are scaling this impact with precision, using AI powered by their own structured creator data, not borrowed intelligence.
Looking forward to connecting with the leaders defining what’s next for beauty. See you in Palm Beach.
The March 2026 Fashion Leaderboard is in. ✨✨ Ranked by Brand Vitality Score (VIT), these brands are setting the pace for creator marketing performance in the U.S. Congratulations to the brands capturing attention and driving impact at scale:
1. Fashion Nova: 112K VIT (↑1)
2. Nike: 108K VIT (↑2)
3. SHEIN: 94K VIT (↑2)
4. Louis Vuitton: 93K VIT (↑9)
5. Gymshark: 79K VIT (↑1)
6. Chanel: 77K VIT (↑4)
7. Dior: 65K VIT (↑24)
8. Gucci: 65K VIT (→0)
9. Fendi: 64K VIT (↑25)
10. Lululemon: 64K VIT (↑4)
Brand Vitality Score (VIT), explained simply 👇
Traackr’s Brand Vitality Score measures how much attention your brand earns in creator marketing, all in one comprehensive metric. Powered by data from 11M+ creators, it captures who’s talking about your brand, how often, and the impact of that content.
How brands win 🧠
It comes down to four key levers: 𝐜𝐫𝐞𝐚𝐭𝐨𝐫 𝐯𝐨𝐥𝐮𝐦𝐞 (how many creators are talking about your brand and how often they return), 𝐟𝐫𝐞𝐪𝐮𝐞𝐧𝐜𝐲 (how consistently your brand shows up), 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐬𝐢𝐳𝐞 (how far your content reaches), and 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 (how well it resonates and drives engagement). Get these right, and you drive real impact.
Why it matters ✨
VIT shows where you’re winning attention, where competitors are gaining ground, and what to do next. It’s your benchmark for understanding influence and growth in the creator economy.
Do you know where your brand stands and why?
Our team can help uncover the insights behind your performance so you can make smarter creator marketing decisions that drive real business growth.
Stagecoach 2026, Weekend 1 🐎✨ We analyzed 339K creators across the U.S., Europe, and Asia to see which brands broke through at Stagecoach, ranked by Brand Vitality Score (VIT).
Overall, creator participation held steady at -2% YoY, but content volume and performance declined. Posts dropped 13%, engagements fell 54%, and video views were down 71% compared to 2025.
Coachella concentrated a large share of fashion and beauty creator activity earlier in the month, leaving Stagecoach with a smaller, more niche audience.
Even so, a few brands stood out:
✨ Boot Barn led by a wide margin, scaling creator volume and posting frequency across mid-tier country and lifestyle creators
✨ Syrn showed the impact of celebrity with Sydney Sweeney driving the majority of its VIT
✨ e.l.f. was the top beauty brand, maintaining strong and consistent creator output across the weekend
✨ Windsor generated the highest engagement, driven by high-performing creator partnerships
Curious where your brand stands? Let’s connect.
New data from Traackr’s Beauty Creator Marketing Performance Leaderboard reveals how @maccosmetics secured the #9 spot in March.
Comment “leaderboard” to get the newest beauty brand rankings 📊
✨ The reveal: M·A·C didn’t just perform, they outpaced the category on the metrics that sustain attention over time.
Creator volume → 6,821 creators vs. 3,235 top 100 avg.
Frequency → 2.32 mentions per creator vs. 2.17 benchmark
✨ The insight: M·A·C aligned with culture already in motion.
→ Sephora launch with Chappell Roan, Quenlin Blackwell, Gabriette
→ Viva Glam x Conner Ives tapping into “Protect the Dolls”
→ Rob Rausch bringing reality TV relevance into beauty
✨ Act: For your playbook 🧠
Turning cultural relevance into brand growth requires the right data and infrastructure. Here’s how to operationalize it with Traackr:
→ Identify where attention is already winning. Benchmark against competitors to see which creators are driving the highest engagement and VIT
→ Find the right creators, not just more creators. Use creator discovery to tap into culturally relevant voices and validate audience demographics.
→ Optimize for sustained visibility. Track creator frequency, engagement, and reach in real time to understand who is actually driving impact
#Traackr #CreatorMarketing #influencerstrategy #influencermarketing
The March 2026 Beauty Leaderboard is in. ✨✨ Ranked by Brand Vitality Score (VIT), these brands are setting the standard for creator marketing performance in the U.S. Congratulations to the leaders driving measurable attention at scale:
1. L’Oréal Paris: 150K VIT (→0)
2. Rare Beauty: 78K VIT (→0)
3. e.l.f.: 75K VIT (↑3)
4. Rhode: 75K VIT (↓1)
5. Tula: 73K VIT (↑339)
6. Armani: 57K VIT (↑13)
7. Charlotte Tilbury: 55K VIT (↑4)
8. Medicube: 53K VIT (↑6)
9. MAC Cosmetics: 51K VIT (↓5)
10. Maybelline: 50K VIT (↓3) Brand Vitality Score (VIT), explained simply 👇
Traackr’s Brand Vitality Score is a proprietary metric developed by our data science team to measure how much attention your brand earns in creator marketing, all in one comprehensive score. Powered by data from 11M+ creators, it tracks who’s talking about your brand, how often, and the impact of that content. How brands win 🧠
It comes down to four key levers: 𝐜𝐫𝐞𝐚𝐭𝐨𝐫 𝐯𝐨𝐥𝐮𝐦𝐞, which reflects how many creators are talking about your brand and how often they return; 𝐟𝐫𝐞𝐪𝐮𝐞𝐧𝐜𝐲, or how consistently your brand shows up in content; 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐬𝐢𝐳𝐞, which measures how far your content reaches and who is actually seeing it; and 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞, which reveals how well your content resonates and drives engagement. Get these right, and you drive real impact. Why it matters ✨
VIT helps you see where you’re winning attention, where competitors are pulling ahead, and what to do next. It’s your benchmark for understanding influence and growth in the creator economy. We reveal the data and insights you need to make better informed actions. Do you know where your brand stands in the rankings and why?
Our team is here to uncover the data and insights behind your performance, so you can make smarter, more informed creator marketing decisions that drive real business growth.
We are excited to feature Gabriella Almeida, Associate Manager of Influencer Marketing at The Walt Disney Company (Walt Disney Studios) as our Traackr marketer of the month for April!
What makes a creator partnership truly successful?
A successful partnership is built on authenticity and a deep alignment to a title or IP. When I look at partnerships, I look beyond numbers, and look for the human connection our creator have to our films, and how that translates to their audiences.
What questions should more marketers be asking themselves?
How are we set up to quickly and authentically respond to digital trends and emerging conversations that align with our brands and IP. While creator strategies are often planned months in advance, many of today’s most impactful moments happen in real time. More marketers should be asking whether their teams are built to recognize these shifts and act on them quickly, not just to react, but to show up in a way that feels timely, relevant, and true to the brand.
Stay up to date with Gabriella by following along with her on LinkedIn.
We’re thrilled to spotlight Tennille Jenkins as our Traackr Creator of the Month for April!
What inspired you to start creating content, and how has your journey evolved over time?
First and foremost, I started creating content 10 years ago because I wasn't seeing many, if any, mature Black women in social media. I wanted a place to share the beauty and wellness knowledge I’d gathered over the years, and to show other women that aging isn't something to be afraid of, it's a beautiful gift and privilege. What began as personal recommendations and honest product reviews quickly grew into The Tennille Life, a space where skincare, natural hair, and glow-worthy makeup meet real-life experience and practical tips. I found that over time, my conversations shifted from sharing my findings into deeper, more meaningful conversations. I've been able to use my platform to amplify the message that beauty is for every age, skin tone, and budget.
Now my content blends education, accessibility, and empowerment—wellness and beauty routines paired with confidence-building, self-care focused storytelling. My goal remains the same: to help women feel seen and equipped to pursue their passions at any stage of life.
What’s your secret to maintaining a balance of creativity and consistency with your content?
Over time I've been able to create a few different content series that really resonate with my audience - e.g. "5 things that are worth the money" or "Doing the Most" self-care routines. Since my audience really loves this content. I find ways to reinvent these series in fresh ways. I also love storytelling and love to keep my content authentic. So I'm always asking myself, What's going on in my life that might resonate with my audience? I pair that with data, listening to questions, comments, and top‑performing posts to help plan future content. And most importantly, it's so easy to get burned out in this space so I protect my creativity by setting boundaries and practicing regular self-care so that I can show up sustainably and inspired.
Congrats to Tennille on her continued success! Follow along and comment “report” for our #Over40Beauty report.
68.4M engagements. rhode skin didn’t just lead the creator conversation at Coachella Weekend 1.
It redefined what brand dominance looks like.
Traackr revealed the brands that won, with our data powering Liz Flora’s latest analysis in The Business of Fashion.
What drove the largest impact:
→ The “first couple” effect, with Rhode capturing attention at scale through cultural relevance and creators
→ The rise of mini festivals, turning off-site activations into high-impact brand moments
→ Creator house compounds, extending engagement across the full weekend
Traackr data shows that top performers combine high-impact creator partnerships with immersive experiences and always-on content strategies, driving higher engagement and share of voice while turning short-term activations into lasting brand equity.
Read the full article. Link in bio.
More creators does not guarantee more attention.
Traackr’s 2026 Creator Advantage Report shows a clear shift across industries. Brands are increasing creator volume and posting more content, but performance is getting harder to sustain.
While categories like Beauty continue to see growth, others like Fashion, Personal Care, Food and Beverage, and Spirits are scaling their creator programs but seeing declines in attention.
So what is driving impact today?
It is not just scale. It is relevance and resonance. Smaller creators are driving strong engagement, especially in high-intent actions like saves and shares.
There is no single playbook for creator marketing. The brands that win are the ones using data to understand what works and making smarter decisions.
Dive into the full Creator Advantage Report to uncover the insights behind the shift.
#CreatorMarketing #InfluencerMarketing #MarketingInsights #SocialMediaStrategy #Traackr
We’re springing into the season with fresh recognition. 🏆🏆🏆 G2’s Spring 2026 rankings confirm what the world’s most ambitious brands already know: creator intelligence is Traackr’s superpower.
This recognition reflects both our vision and the standard of excellence we bring to execution, empowering brands with true ownership of their data so they can uncover growth levers within creator ecosystems and act on them with precision at scale.
We’ve built Traackr with intention, focused on maximizing the long-term value of creator marketing for the brands we serve.
To our team, customers, creators, and partners, thank you for pushing what’s possible. We’re energized for the year ahead and the impact we’ll continue to drive together.
