Weโre fizzed to announce weโve raised a $25 million USD Series B to scale our global brand tracking ambitions ๐
Our Series B was led by VMG Partners, with participation from our existing investors Altos Ventures, Footwork, Blackbird and Icehouse Ventures.
VMG Partner Sam Shapiro said: โTracksuit solves one of the hardest problems in marketing: quantifying brand performance in a clear, continuous, and cost-effective way.
โBrand is a companyโs most important asset, and Tracksuit enables businesses to make faster, more data-oriented decisions toward building durable brand leadership.โ
Yeowww! Find the full story in our bio.
Some pitches are simply too good to pass up. Kind of like when @caitchoate and @prishumate asked us whether we wanted to get in on a boat day in Miami. Obviously a hell yes.
Boring is embarrassing! Boring is costly! Donโt be boring. ๐ Download the full Entertain or ๐ report at the ๐ in my biooooo!! @gotracksuit ๐๐ฉท #marketing #culture #entertainment #alixearle #creativity
marketing culture entertainment alixearle creativity Alix earl, Venmo, Jake Shane, Alix vs Alex, marketing, brand strategy, brands in culture, how to be creative
DON'T SLEEP ON ENTERTAIN OR DIE 3.0 ๐ฒ
Hot Topic's answer to declining relevance wasn't a bigger media buy, it was a TikTok-first sitcom, written and directed by creators. Mall Rats racked up 10M+ views and doubled store visit intent - not because it reached everyone, but because it obsessed over someone specific.
Here's the bitter pill: people spend less than 1% of their day thinking about your brand. The brands compounding preference right now aren't chasing everyone's attention, they're finding their fandom and defending it.
Comment 'Entertain' and we'll send you their playbook.
Co-founded in late 2022 by @kourtneykardash and @simonhuck , @lemme has quickly scaled into a leader within the womenโs supplement industry.
In this post we chart how the brand has driven commercial success and mass accessibility while maintaining a premium, luxury positioning. Alongside this, we explore how Lemme has strategically expanded its audience and revenue beyond its founder, evolving from a celebrity-led launch into a brand built for long-term equity.
This case study was completed with data provided by our strategic brand partner, @gotracksuit .
ENTERTAIN OR DIE 3.0 HAS LANDED ๐พ
In 2026, the most common emotion ads elicit is neutrality.
That might sound like a problem for the creative department, but it sucks for your commercial team too. Dull ads cost 27% more to convert, and that's before you factor in what sustained boredom does to your brand over time.
Meanwhile, 97% of the most entertaining brands grew revenue last year. Two thirds of them: double digits.
Entertainment is no longer a nice-to-have, it's the basis of marketing effectiveness.
Comment 'Entertain' to get the report.
ENTERTAIN OR DIE 3.0 JUST DROPPED ๐ฎ
What's changed since v2? Awareness is no longer the answer. Entertaining brands generate 2x the consumer preference of boring ones. But awareness and entertainment barely correlate, AKA being known is not the same as being wanted.
Even last year's darlings weren't immune: Liquid Death has taken a hit, and Duolingo has gone MIA after killing their beloved mascot. Entertainment isn't something you build once and bank - it's a live asset that compounds when you keep investing and deteriorates the moment you stop.
Comment 'Entertain' and we'll send you the report.
ENTERTAIN OR DIE 3.0 IS LIVE ๐น๏ธ
On Running, Oura and Lego have almost nothing in common: different categories, different customers, different price points. Yet all three made the Top 30 on the Entertainment Index and reported double-digit revenue growth.
For these brands, entertainment isn't a campaign tactic or a line item in the budget - it's the whole operating model, and it's paying dividends.
Comment 'Entertain' to get the full list.
ITโS PEANUT BUTTER JELLY TIME
Let Them Cook, a Marketer Cooking Series with @gotracksuit
We are here with Enara Roy, a CPG Social & Influencer Manager, to hear her objectively elite advice for social managers and brands that are working with creators to make their content not be awful
We did this in coordination with Tracksuit and @morningbrew โs new report on Creator Marketing called โLet Them Cookโ.
For more info on the report, check it out in our bio!
as an consultant to brands AND a content creator, my biggest ick is something every brand does ๐
they keep hiring creators for their taste and then asking them to make something flavorless ๐
Staples Baddie @blivxxy didnโt reinvent how people think about an office supply store because of a tight brief. She did it because nobody handed her one.
@gotracksuit , @morningbrew and Ekimetrics partnered on new research โ๐ธ๐๐๐ ๐ฎ๐๐๐๐๐๐๐ ๐ฎ๐๐๐๐โ that unpacks why brands over-brief creators, what happens when they stop, and the recipe for successfully working with creators.
AKA.. what happens when brands let creators cook ๐ฉโ๐ณ
93% of marketers KNOW creators do their best work when itโs in their own voice but only 7% actually let them.
When you treat creators as strategists, co-creators, contributors, and collaborators, their community will reward you tenfold. When you treat them like an advertising vehicle, well...good luck, babe ๐
Link is in my comments to download the report. ๐๐๐๐๐
TY to my besties at Tracksuit for letting me cook in this video ๐ ๐ป๐ #creators #brandstrategy #marketing #sxsw #influencer slomw, creators, beauty, beauty trends, SXSW, spring equinox
