Ato Yankey

Pretty in pink 👚 Hats off to @gabbiedmunds for the killer costume 👒✨, and the production design of @christopher_melgram . Together this pair painted the world in just the right shades 🎨🌸.
 And of course, Sandy Foster for turning the most awkward blocking into pure, natural magic ✨🕺 SWIPE TO REVEAL HATS ON AND MORE PINK 👀➡️💖 Often resolved with sensible decisions, selective memory, and quiet acceptance 😌. It’s a universal, normal part of ageing, not a disease, can’t be prevented, but is easily managed with the help of Specsavers. CLIENT: Specsavers 👓 AGENCY: Specsavers In-House PRODUCTION COMPANY: @armourylondon  🎬 EXECUTIVE PROD: @matt.hichens PRODUCER: @jamesianmclaughlin CAST 🎭 SHOPPER CHARLIE: Sandy Foster 🛍️ TRIM CUT SAMMY: @rokum4r  😂 BARBER GENE: @eggaymuhammad  💈
BUS STOP BRUNO: @lxlyadms  🚌 DIRECTOR: Me DOP: @rikburnell  🎥 PRODUCTION DESIGNER: @christopher_melgram  🎨 COSTUME: @gabbiedmunds  👕 HMU ARTIST: @biancasimones  🪮💄 1ST AD: @jackm.a.d  ⏱️ EDITOR: @chriswilsoncuts  ✂️ COLOURIST: @lewis.crossfield  🌈 TYPE DESIGN: @kinghenrystudios  🔠 TYPE ANIMATION LEAD: @robostrange  ✨ SOUND DESIGN: @p_bolland_sound_designer  & @maichiprojects  🔊 CREATIVE DIRECTOR: Simon Bougourd ART DIRECTOR: Reece Fernandes COPYWRITER: Dana Jungerius POST 🖥️ OFFLINE EDIT: @stitchediting PRODUCER: @sisacli POST-PRODUCTION: @coffeetvstudio  & @coffeeandtv.colour PRODUCER: @gus_quirk TYPE ANIMATOR: @michaelmarczewski SOUND HOUSE: @sineaudiopost More credits in comments....

Presbyopia is the natural, age-related loss of the eye’s ability to focus on close objects 👀, typically starting in your 40s, caused by the hardening of the eye’s lens, making it less flexible 🤓. Symptoms include: Long, unprovoked bouts of nostalgia 💭 Suddenly considering your first tattoo or a motorbike 🏍️ Remembering phone numbers from 1998 but not why you walked into a room 📞🚪 And realising the music didn’t get worse, you just got older 🎶😅. Often resolved with sensible decisions, selective memory, and quiet acceptance 😌. It’s a universal, normal part of ageing, not a disease, can’t be prevented, but is easily managed with the help of Specsavers. CLIENT: Specsavers 👓 AGENCY: Specsavers In-House PRODUCTION COMPANY: @armourylondon 🎬 EXECUTIVE PROD: @matt.hichens PRODUCER: @jamesianmclaughlin CAST 🎭 BUS STOP BRUNO: @lxlyadms 🚌 SHOPPER CHARLIE: Sandy Foster 🛍️ TRIM CUT SAMMY: @rokum4r 😂 BARBER GENE: @eggaymuhammad 💈 DIRECTOR: Me DOP: @rikburnell 🎥 PRODUCTION DESIGNER: @christopher_melgram 🎨 COSTUME: @gabbiedmunds 👕 HMU ARTIST: @biancasimones 🪮💄 1ST AD: @jackm.a.d ⏱️ EDITOR: @chriswilsoncuts ✂️ COLOURIST: @lewis.crossfield 🌈 TYPE DESIGN: @kinghenrystudios 🔠 TYPE ANIMATION LEAD: @robostrange ✨ SOUND DESIGN: @p_bolland_sound_designer & @maichiprojects 🔊 CREATIVE DIRECTOR: Simon Bougourd ART DIRECTOR: Reece Fernandes COPYWRITER: Dana Jungerius POST 🖥️ OFFLINE EDIT: @stitchediting PRODUCER: @sisacli POST-PRODUCTION: @coffeetvstudio & @coffeeandtv.colour PRODUCER: @gus_quirk TYPE ANIMATOR: @michaelmarczewski SOUND HOUSE: @sineaudiopost More credits in comments....

Sometimes the thing you need isn’t the thing you want. Do you want this haircut… or do you need it? 😬💇🏾‍♂️ SWIPE TO REVEAL THE BEAUTY 👀➡️✨ Huge thanks to the incredible Ro Kumar for being so naturally hilarious 😂 and such a good sport throughout 🙌 Absolute joy to work with. CLIENT: Specsavers 👓 AGENCY: Specsavers In-House PRODUCTION COMPANY: @armourylondon 🎬 EXECUTIVE PRODUCERS: @matt.hichens PRODUCER: @jamesianmclaughlin DIRECTOR: Me DOP: @rikburnell 🎥 PRODUCTION DESIGNER: @christopher_melgram 🎨 COSTUME: @gabbiedmunds 👕 HAIR & MAKEUP ARTIST: @biancasimones 🪮💄 1ST AD: @jackm.a.d ⏱️ EDITOR: @chriswilsoncuts ✂️ COLOURIST: @lewis.crossfield 🌈 TYPOGRAPHY DESIGN: @kinghenrystudios 🔠 TYPOGRAPHY ANIMATION LEAD: @robostrange ✨ SOUND DESIGN: @p_bolland_sound_designer & @maichiprojects 🔊 CAST 🎭 TRIM CUT SAMMY: @rokum4r 😂 BARBER GENE: @eggaymuhammad 💈 BUS STOP BRUNO: @lxlyadms 🚌 SHOPPER CHARLIE: Sandy Foster 🛍️ AGENCY 🧩 LEAD CREATIVE BUSINESS PARTNER: Felicity Pelley CREATIVE DIRECTOR: Simon Bougourd ART DIRECTOR: Reece Fernandes COPYWRITER: Dana Jungerius AGENCY PRODUCER: Joanna Brock TV & CONTENT PRODUCER: Katerine Blom CREW 🎬 PRODUCTION MANAGER: @robynwarwick PRODUCTION ASSIST: @indydujour LOCATION MANAGER: @tc.locations LOCATIONS ASSIST: @fingraham 2ND AD: @3132film DIRECTOR’S ASSIST: @judah.meade RUNNER: @laurencr.moon 🏃🏻‍♀️ RUNNER: @jacksavage13 🏃 PRODUCTION RUNNER: @michelle_hughes GREEN STEWARD: Ronita Awoonor-Gordon 🌱 FOCUS PULLER: @huikarl 🎯 2ND AC: Viola Zichy KEY GRIP: Matthew Clyne VIDEO PLAYBACK: Mickey Richards ▶️ VIDEO PLAYBACK ASSIST: @mickeyrich DIT: @jessieviljoen 💾 GAFFER: @belly2001 💡 ELECTRICIAN: Cleo Asana ELECTRICIAN: Alex Gibbons ELECTRICIAN: Alex Kerr ELECTRICAL TRAINEE: @paukchop SET DECORATOR: Sarah Bick 🪑 BUYER: Arabella Wunderlich ASST ART DIR / COORDINATOR: Georgia Walker PROP MASTER 1: George Clark PROP MASTER 2: @michaelscanlonn PROPS ASSIST: @pushmyfoot PROPS ASSIST: Adelin Balan PROPS ASSIST: Nana K Quartey PROPS ASSIST: Douglas Mascarenhas PROPS ASSIST: @sparrowknox ART ASSIST: @dan.d.silva PROPS VAN DRIVER: Reb

Diane and Gilly. What a duo. Two of the most legendary actors I think I’ve worked with. Gilly had me belly splitting 😂 (and my cheeks blushing) all day 😳. Potty mouth 🚽👄 CAST Elspeth: Diane Crush Pauline: @gilliandaniels76 Gary: @andrewfrank12 CASTING: @thomasadamscasting VOICEOVER: @mattberrymusic PRODUCTION COMPANY: @aggymedia EXEC PRODUCER: @alexkgraham CLIENT: @idmobileuk X @e4grams DIRECTOR: @ato.yankey PRODUCER: @richardmperry_ 1st AD: @andrewvanneck DOP: @rikburnell PRODUCTION DESIGNER: @matridi_film STORYBOARD ARTIST: Sav Akyüz EDITOR: @ham_edits_ COLOURIST: @harryscolour_ SOUND DESIGN: @jamiemakesnoise iD Mobile SENIOR MARKETING and GTM MANAGER: Wasim John CUSTOMER MARKETING DIRECTOR: Lewis Henry ASSIST MARKETING and GTM MANAGER: Abigail Morgan ADVERTISING and MARKETING MANAGER: Matt Davies AGENCY: @troublemaker CHIEF CREATIVE OFFICER: Jonathan Fraser SENIOR CREATIVE: Andy Taylor SENIOR CREATIVE: @charlottemanners EXEC CREATIVE PROD: @akajamesbaines CLIENT PARTNER: @tracey.yuen CREW PRODUCTION MAN: @zoehooper 2ND AD: @carmendupreez RUNNER: @finn.simpson_ RUNNER: Lauren Sharma 1st AC: @stephan1e_kennedy 2nd AC: @nisa_rizvi GRIP: @factorygrips PLAYBACK OP: @nforrester83 Gaffer: @abi.hurcomb Spark: Tim Corke Spark: Kevin Wolfgang Malbas Trainee Spark: Chris Collins PROPS MASTER: @artassistarchie PROPS BUYER: Lucy Alice PROPS ASSIST: @roisinjenner COSTUME: @gabbiedmunds HAIR MAKE-UP: @biancasimones POST-PRODUCTION POST HOUSE: @unit_commercial PRODUCER: Danny Coster JNR PRODUCER: @wilmale223 SFX SUPERVISOR: @alford ROTO ARTIST: @akash_0068

This one’s for our production designer Macy Trieu Dingle and her posse. Such a blessing to have on the team 😌 Cool as a cucumber ❄️ 🥒 pro as f*** and just a loverly human. Ta Macy 🙌 PRODUCTION COMPANY: @aggymedia EXEC PRODUCER: @alexkgraham   CLIENT: @idmobileuk X @e4grams   PRODUCTION DESIGNER: @matridi_film PROPS MASTER: @artassistarchie PROPS BUYER: Lucy Alice PROPS ASSIST: @roisinjenner   DIRECTOR: Moi PRODUCER: @richardmperry_ 1st AD: @andrewvanneck DOP: @rikburnell STORYBOARD ARTIST: Sav Akyüz EDITOR: @ham_edits_ COLOURIST: @harryscolour_ SOUND DESIGN: @jamiemakesnoise   CAST Elspeth: Diane Crush Pauline: @gilliandaniels76 Gary: @andrewfrank12   CASTING: @thomasadamscasting   VOICEOVER: @mattberrymusic   iD Mobile SENIOR MARKETING and GTM MANAGER: Wasim John CUSTOMER MARKETING DIRECTOR: Lewis Henry ASSIST MARKETING and GTM MANAGER: Abigail Morgan ADVERTISING and MARKETING MANAGER: Matt Davies   AGENCY: @troublemaker CHIEF CREATIVE OFFICER: Jonathan Fraser SENIOR CREATIVE: Andy Taylor SENIOR CREATIVE: @charlottemanners EXEC CREATIVE PROD: @akajamesbaines CLIENT PARTNER: @tracey.yuen   CREW PRODUCTION MAN: @zoehooper   2ND AD: @carmendupreez RUNNER: @finn.simpson_ RUNNER: Lauren Sharma   1st AC: @stephan1e_kennedy 2nd AC: @nisa_rizvi GRIP: @factorygrips   PLAYBACK OP: @nforrester83   GAFFER: @abi.hurcomb SPARK: Tim Corke SPARK: Kevin Wolfgang Malbas TRAINEE SPARK: Chris Collins   COSTUME: @gabbiedmunds HAIR MAKE-UP: @biancasimones   POST-PRODUCTION POST HOUSE: @unit_commercial PRODUCER: Danny Coster JNR PRODUCER: @wilmale223 SFX SUPERVISOR: @alford   ROTO ARTIST: @akash_0068

Get off your phone and watch the telly! 📺 Yes this phone! Don’t watch this! Stop reading this! Put your phones down! 😅 Seems as you’re still here, have a watch of my new thing and look at the brilliant human beings below that made this with me. 👇🏽👇🏽👇🏽 PRODUCTION COMPANY: @aggymedia 🎬 EXEC PRODUCER: @alexkgraham ⭐ CLIENT: @idmobileuk X @e4grams 📱📺 CAST Gary: @andrewfrank12 😂 CASTING: @thomasadamscasting 🎯 DIRECTOR: Me 🎥 PRODUCER: @richardmperry_ ✅ 1st AD: @andrewvanneck ⏱️ DOP: @rikburnell 🎞️ PRODUCTION DESIGNER: @matridi_film 🖼️ STORYBOARD ARTIST: Sav Akyüz ✏️ EDITOR: @ham_edits_ ✂️ COLOURIST: @harryscolour_ 🌈 SOUND DESIGN: @jamiemakesnoise 🔊 VOICEOVER: @mattberrymusic 🎤 iD Mobile SENIOR MARKETING & GTM MANAGER: Wasim John CUSTOMER MARKETING DIRECTOR: Lewis Henry ASSIST MARKETING & GTM MANAGER: Abigail Morgan ADVERTISING & MARKETING MANAGER: Matt Davies 📣 AGENCY: @troublemaker 🤘 CHIEF CREATIVE OFFICER: Jonathan Fraser SENIOR CREATIVE: Andy Taylor SENIOR CREATIVE: @charlottemanners 💡 EXEC CREATIVE PROD: @akajamesbaines 🧠 CLIENT PARTNER: @tracey.yuen 🤝 CREW PRODUCTION MAN: @zoehooper 🎬 2ND AD: @carmendupreez 📝 RUNNER: @finn.simpson_ 🏃 RUNNER: Lauren Sharma 1st AC: @stephan1e_kennedy 🎯 2nd AC: @nisa_rizvi 🎥 GRIP: @factorygrips 🛠️ PLAYBACK OP: @nforrester83 ▶️ GAFFER: @abi.hurcomb 💡 SPARK: Tim Corke ⚡ SPARK: Kevin Wolfgang Malbas ⚡ TRAINEE SPARK: Chris Collins 🔧 PROPS MASTER: @artassistarchie 🎬 PROPS BUYER: Lucy Alice PROPS ASSIST: @roisinjenner 🎒 COSTUME: @gabbiedmunds 👗 HAIR MAKE-UP: @biancasimones 💄 POST-PRODUCTION POST HOUSE: @unit_commercial 🏢 PRODUCER: Danny Coster JNR PRODUCER: @wilmale223 🎯 SFX SUPERVISOR: @alford 💥 ROTO ARTIST: @_akash_0068

How many extras can you count in this scene? Swipe right to reveal the answer 👉🏽 👉🏽 👉🏽   PRODUCTION COMPANY: @aggymedia EXEC PRODUCER: @alexkgraham   CLIENT: Apple X iDMobile | @apple X @idmobileuk   APPLE STRATEGIC ACCOUNT DIRECTOR: Matt Leaver PARTNER COMMS MANAGER: Paul Diamond PARTNER COMMUNICATIONS MANAGER: Ines Alcala Freudenthal   iD Mobile SENIOR MARKETING & GTM MANAGER: Wasim John CUSTOMER MARKETING DIRECTOR: Lewis Henry ASSIST MARKETING & GTM MANAGER: Abigail Morgan ADVERTISING & MARKETING MANAGER: Matt Davies   AGENCY: @troublemaker CHIEF CREATIVE OFFICER: Jonathan Fraser SENIOR CREATIVE: Andy Taylor SENIOR CREATIVE: @charlottemanners EXEC CREATIVE PROD: @akajamesbaines CLIENT PARTNER: @tracey.yuen   DIRECTOR: @ato.yankey PRODUCER: @richardmperry_ 1st AD: @andrewvanneck DOP: @rikburnell PRODUCTION DESIGNER: @matridi_film EDITOR: @ham_edits_ COLOURIST: @harryscolour_ SOUND DESIGN: @jamiemakesnoise   PRODUCTION MAN: @zoehooper   STORYBOARD ARTIST: @splitwigs   2ND AD: @carmendupreez RUNNER: @finn.simpson_ RUNNER: Lauren Sharma   1st AC: @stephan1e_kennedy 2nd AC: @elliespiga GRIP: @factorygrips   PLAYBACK OP: @nforrester83   GAFFER: @abi.hurcomb SPARK: Rebecca Maskell SPARK: Kevin Wolfgang Malbas TRAINEE SPARK: Ana Tutala   PROPS MASTER: @artassistarchie PROPS: Lucy Alice PROPS BUYER: @roisinjenner COSTUME: @gabbiedmunds HAIR MAKE-UP: @biancasimones   CASTING: @thomasadamscasting JENNY: @flossyfox DAVE: mramayer EXTRAS: Sophia Jones, Joshua Chapman & Lorraine Maxwell VOICEOVER: @mattberrymusic POST-PRODUCTION POST HOUSE: @unit_commercial PRODUCER: Danny Coster JNR PRODUCER: @wilmale223 SFX SUPERVISOR: @alford

Oit! You! See the light! PRODUCTION COMPANY: @aggymedia EXEC PRODUCER: @alexkgraham CLIENT: Apple X iDMobile | @apple X @idmobileuk APPLE STRATEGIC ACCOUNT DIRECTOR: Matt Leaver PARTNER COMMS MANAGER: Paul Diamond PARTNER COMMUNICATIONS MANAGER: Ines Alcala Freudenthal iD Mobile SENIOR MARKETING & GTM MANAGER: Wasim John CUSTOMER MARKETING DIRECTOR: Lewis Henry ASSIST MARKETING & GTM MANAGER: Abigail Morgan ADVERTISING & MARKETING MANAGER: Matt Davies AGENCY: @troublemaker CHIEF CREATIVE OFFICER: Jonathan Fraser SENIOR CREATIVE: Andy Taylor SENIOR CREATIVE: @charlottemanners EXEC CREATIVE PROD: @akajamesbaines CLIENT PARTNER: @tracey.yuen DIRECTOR: ME PRODUCER: @richardmperry_ 1st AD: @andrewvanneck DOP: @rikburnell PRODUCTION DESIGNER: @matridi_film EDITOR: @ham_edits_ COLOURIST: @harryscolour_ SOUND DESIGN: @jamiemakesnoise PRODUCTION MAN: @zoehooper STORYBOARD ARTIST: @splitwigs 2ND AD: @carmendupreez RUNNER: @finn.simpson_ RUNNER: Lauren Sharma 1st AC: @stephan1e_kennedy 2nd AC: @elliespiga GRIP: @factorygrips PLAYBACK OP: @nforrester83 GAFFER: @abi.hurcomb SPARK: Rebecca Maskell SPARK: Kevin Wolfgang Malbas TRAINEE SPARK: Ana Tutala PROPS MASTER: @artassistarchie PROPS: Lucy Alice PROPS BUYER: @roisinjenner COSTUME: @gabbiedmunds HAIR MAKE-UP: @biancasimones VOICE OVER: @mattberrymusic CASTING: @thomasadamscasting JENNY: @flossyfox DAVE: mramayer EXTRAS: Sophia Jones, Joshua Chapman & Lorraine Maxwell POST-PRODUCTION POST HOUSE: @unit_commercial PRODUCER: Danny Coster JNR PRODUCER: @wilmale223 SFX SUPERVISOR: @alford

Ring ring. Who’s there? Apple? Apple who? Apple Intelligence on the iPhone16! I gotta give love to our cast. Flossy, giving us her all, take after take after take until the product landed in the perfect position. Andrew being hilarious in all his physicality and expression, never breaking character. VOICE OVER: @mattberrymusic CASTING: @thomasadamscasting JENNY: @flossyfox DAVE: mramayer EXTRAS: Sophia Jones, Joshua Chapman & Lorraine Maxwell PRODUCTION COMPANY: @aggymedia EXEC PRODUCER: @alexkgraham CLIENT: Apple X iDMobile | @apple X @idmobileuk APPLE STRATEGIC ACCOUNT DIRECTOR: Matt Leaver PARTNER COMMS MANAGER: Paul Diamond PARTNER COMMUNICATIONS MANAGER: Ines Alcala Freudenthal iD Mobile SENIOR MARKETING & GTM MANAGER: Wasim John CUSTOMER MARKETING DIRECTOR: Lewis Henry ASSIST MARKETING & GTM MANAGER: Abigail Morgan ADVERTISING & MARKETING MANAGER: Matt Davies AGENCY: @troublemaker CHIEF CREATIVE OFFICER: Jonathan Fraser SENIOR CREATIVE: Andy Taylor SENIOR CREATIVE: @charlottemanners EXEC CREATIVE PROD: @akajamesbaines CLIENT PARTNER: @tracey.yuen DIRECTOR: Me PRODUCER: @richardmperry_ PRODUCTION MAN: @zoehooper STORYBOARD ARTIST: @splitwigs 1st AD: @andrewvanneck 2ND AD: @carmendupreez RUNNER: @finn.simpson_ RUNNER: Lauren Sharma DOP: @rikburnell 1st AC: @stephan1e_kennedy 2nd AC: @elliespiga GRIP: @factorygrips PLAYBACK OP: @nforrester83 GAFFER: @abi.hurcomb SPARK: Rebecca Maskell SPARK: Kevin Wolfgang Malbas TRAINEE SPARK: Ana Tutala PRODUCTION DESIGNER: @matridi_film PROPS MASTER: @artassistarchie PROPS: Lucy Alice PROPS BUYER: @roisinjenner COSTUME: @gabbiedmunds HAIR MAKE-UP: @biancasimones POST-PRODUCTION EDITOR: @ham_edits_ POST HOUSE: @unit_commercial PRODUCER: Danny Coster JNR PRODUCER: @wilmale223 SFX SUPERVISOR: @alford COLOURIST: @harryscolour_ SOUND DESIGN: @jamiemakesnoise