Ali Roberto

@aliroberto

Cobain’s Mama Director ⚡️ Commercials • Music Videos • Films
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Weeks posts
Another exciting spot for Milan. Fastest turnaround yet, five days from shoot to air. Couldn’t be prouder of what this team was able to pull off. @tatemcrae NBC Sports Olympic Marketing Milan Cortina 2026 @nbcolympics Director: @aliroberto Executive Producer: Matt Van Buren Producer: @davidmlandau Production Company: Moving Parts Production Supervisor: Rose Caraet 1st AD: @dwayne_veritas_logan Director of Photography: @fiorella_occhipinti Steadicam: @meddlesomefilms 1st AC: @_letthestorybegin_ 2nd AC: Sarai Morales DIT: @ianspohr Gaffer: @jamesswartzlight Best Boy Electric: Romel Espejo Lighting Technicians: Andrew Frick, Jacobus Marcus Key Grip: @gripcyde_j @gripcyde Best Boy Grip: Colin “C-Mac” MacDonald Grip: Wyatt Denny, Michael Druez Sound Mixer: Montgomery Buckles Boom Operator: Kelsey Niedrauer Script Supervisor: Tai Weinman Teleprompter: Tony Finetti Production Designer: @sara.kugelmass Art Coordinator: Joey Jones Set Decorator: Jennifer Fulmer Leadman: Sean Deveaux Prop Master: @craigrosestuff Wardrobe: @chloeandchenelle Hair: Evanie Fruaso Makeup: Kali Kennedy Nails: Analysse Hernandez Virtual Production: @nantstudios @ilmvfx @profnoxin @mcspddn Edit: @nbcsports VFX: @arccreative_us Head of CG: Jeffrey Lopez Head of 2D: Jeff Robins Storyboards: @art.of.yigit Color: @davehussey_color_co3 @company_3 Snow courtesy of @snowbusinessusa
0 20
2 months ago
This one felt like a beautifully choreographed fever dream — the kind where everything is dialed in, everyone is steady, and the work feels elevated from the very first moment. ILM was with us from the beginning, building and shaping every detail, and we spent a full day on the Volume rehearsing camera and crane moves like a shared language. The next day, @dualipa walked in — completely grounded — moving through an outfit change and a tight window with a calm, focused presence that made the whole room lock into place. She was luminous, generous, and so intentional with every beat. And I have to shout out my creative partners — @fiorella_occhipinti , my DP, and @sara.kugelmass , our Production Designer — Their artistry, precision, and intuition made this experience truly next level. Creating this world with NBC & ILM from prep to post was a dream come to life. CREDITS Director: Ali Roberto Producer: @davidmlandau Prod Sups: Holly Winsor, Ryan Gilmore First AD: @taylormade215 2nd AD: @janeh.kim VFX / Virtual Production: @ilmvfx DP: @fiorella_occhipinti Production Designer: @sara.kugelmass Dua Lipa Glam: Katie Jane Hughs — Makeup Pete Abbott — Hair Lorenzo Posocco — Wardrobe Giammarco Cingolani — Wardrobe Davide Spinella — Wardrobe Camera: @meddlesomefilms , @josepharthursoria , George Arevalo, Ian Spohr Gaffer: @jamesswartzlight Key Grip: @gripcyde_j G&E Crew: Romel Espejo, Edwin Cude, Travis Schott, Kiley Etter, Louie Monzo, Colin MacDonald, Miles Schirra, Erik Covarrubias Tech: @technocraneguy , Jeff Curtis, Shawn Fossen, Finn Riley HMU / Wardrobe Crew: Alyson Granaderos, Danielle Russell, Inanna Mergler Bantu, Stacy Lauwers, Natalia Gattini Choreo: @sharon.june Art Dept: Allison Trautman, @jfuldesign , Sean Deveaux, Peter Tolton, Craig Rose, Ashleigh Scott SPFX / Animals: Roland Hathaway, Arthur Schlosser, Doug Ziegler, Rachael Greenstone, Kirstin McMillan Color: @davehussey_color_co3 @company_3
0 60
5 months ago
@sabrinacarpenter for the comedic gold 🥇 #olympics #paris #parisolympics2024 #olympics2024 #sabrinacarpenter #femaledirector #comedydirector #cinematography
0 19
1 year ago
Our Olympics work with Dua Lipa is part of the NBC campaign nominated for an Emmy (!!) Beautiful, wild, high-pressure, glamorous chaos — and somehow, this team turned a few hours into actual magic. Deeply proud. Very humbled. Mildly screaming. Huge love to the brilliant humans behind this NBC Olympics campaign. What an iconic moment. ✨ Director @aliroberto DP @fiorella_occhipinti PD @sara.kugelmass Producer @davidmlandau First AD @taylormade215 Production Company: Moving Parts Volume, Virtual Production & VFX @ilmvfx freakin’ ILM!!! Color @davehussey_color_co3 @company_3
0 84
19 days ago
Somewhere beautiful, doing what I love. ✨ From Crete to Madrid to Paris to San Diego—an adventure with @curiocollection Answer the call.
0 11
24 days ago
#35mm for @myjukebox with the Nader Sisters Shot on @leica_camera Processed @darkroomfilmlab
0 8
1 month ago
The kind of perfect spring day in New York that makes me fall in love with this city all over again. Everyone out, energy overflowing, the Nader sisters turning heads in their bubble suits, and a vintage lens catching rainbows in the light. One of those days you wish you could replay forever. Here’s the Director’s cut 🌈 @myjukebox ✂️ @sebastienpaquet
0 23
1 month ago
The best things happen when you’re naked. Starring the Nader Sisters @brooksnader @graceann_nader @maryhollandnader @sarahjanenader A @myjukebox project with @socialfly and @panopticafilms Director — @aliroberto Producer — @robinspears Production Supervisor — @caramariechoo 1st AD — @empressjoyg Director of Photography — @joevictorine 1st AC — Cameron Dingwall 2nd AC — Giacomo Novelli VTR — Jon Osterman Production Designer — @sara.kugelmass Art Director — @shanepaula Lead Assistant — Josh Visser 2nd Prop — Seth Prouty 3rd Prop — Ricky Major Gaffer — @leqsee BB Electric — Jonathan Alvarez Key Grip — @okmot1 BB Grip — Balz Biellmann Sound — Paddy Hanlon Wardrobe — @stricola Stylist Assistant — Natasha Bock Hair — Anthony de los Santos, Mitchell Ramazon Makeup — @missangiemar , Sierra Matthews Locations — Wolfgang Herting Site Rep — Robert DiScalfini Editor — @sebastienpaquet Color — @breezus_christ @raremedium.tv VFX — @libangjustin Sound Mix @gregmjohnson Stills — @chelsiestarley
0 22
1 month ago
I love my @ollywellness family, and I’ve been manifesting a @chloeiscrazy collab for a minute. So naturally we built a colorful shower lounge to expand our OLLY universe — and @sara.kugelmass as always, quietly crushed it. Director @aliroberto Director of Photography @joevictorine Executive Producer @jamessibio Producer @vbalts Production Manager Merrily Holmes Production Coordinator Irina Gorovaia 1st AD @empressjoyg 2nd AD Taylor Harris-Butler Camera 1st AC Cameron Dingwall 2nd AC Giacomo Novelli Digi Tech Jon Osterman Grip & Electric Gaffer @leqsee Dimmer Board Op @maratgzn Best Boy Electric Lester Beck Electric Chris Bisani Key Grip @okmot1 Best Boy Grip Lionel Maunz Grip Balz Biellmann Art Department Production Designer @sara.kugelmass Art Director @shanepaula Shopper Kara Zeigon Key Prop Josh Visser 2nd Prop Jim Connors 3rd Prop Tay Akdag Set Fabricator Robert Taylor Wardrobe Stylist @yaelquint Makeup @makeup.marc Hair @tak8133 Nails @nailsbymamie Sound Matt Israel Teleprompter Vanessa Ruiz Script Supervisor Liz Randall Edit @sebastienpaquet Color @breezus_christ @raremedium.tv VFX @libangjustin Production Company @goldenchildmedia Client OLLY / Unilever
0 20
2 months ago
2025 was a dark time for humanity. And somehow, a powerful one for creativity. There are truth-singers. And then there are those of us who build escape hatches. Filling the world with color, comedy, strength, and joy — building worlds that let people breathe for a moment — is how I stay sane. It’s how I contribute. As artists, we get to imagine different realities, think in parallel timelines, and create something new when the present feels heavy. We get to make beautiful things. We get to offer moments of escape into a world we actually want to live in. This year took me across Greece, Madrid, Canada, Mexico City, Miami, Atlanta, Detroit — and deeper into the best work of my career so far. It keeps getting better. Every year somehow expands. At the end of each year, my partner @sebastienpaquet cuts together a reel of everything we’ve made — all the worlds built, all the risks taken, all the places we’ve been. It forces me to pause and actually see it. To appreciate it. Because like so many of us, I don’t slow down enough to do that. This reel is my reminder: we’re growing, we’re building, and it just keeps getting better and better and better.
0 25
4 months ago
There are moments in your career that reach all the way back to childhood — when everything you’ve ever loved about movies, imagination, and possibility folds into one surreal, pinch-me experience. Two weeks ago, I got to direct Scarlett Johansson and Lindsey Vonn for the 2026 Milan Olympics — a witty, empowering spoof reimagining the Jaws “show me your scars” scene. We shot inside the volume with the legendary team at ILM — the same company whose groundbreaking work on the original Jurassic Park changed cinema forever. That film was one of the reasons I fell in love with filmmaking as a kid. To stand on a stage decades later, carrying forward that legacy of innovation and wonder, felt like coming home to the dream that started it all. My inner child was screaming. Scarlett is the actress of our generation — luminous, grounded, razor-sharp. Lindsey is pure drive and heart. And my NBC family continues to trust me to dream big, take risks, and deliver. I’ll never take that for granted. Forever grateful to this dream team. This one means a lot. DIRECTOR Ali Roberto DP @mattwisedp Exec Producer Matt Van Buren Producer @davidmlandau Prod Supervisor Wendal Scott Reader 1st AD @taylormade215 2nd AD @janeh.kim Prod Designer @sara.kugelmass Color Grade @davehussey_color_co3 @company_3 Virtual Production & VFX @ilmvfx Exec Prod Chris Bannister • PM @mimilyons • VFX Sup Chris Balog VP Operator Abby Henning • Capture Sup Chris Jones Camera Team A Cam Op Jun “Tao” Li • B Cam Op Brandon Alperin • C Cam Op Michael Svitak ACs @josepharthursoria , @payamorphic , Erick Aguilar DIT Ian Spohr Lighting & Grip Gaffer @jamesswartzlight • Key Grip @gripcyde_j • Dolly Grip Jim SalDutti Set Dec & Art Dept Art Coord Allison Trautman • Set Decor Jennifer Fulmer • Leadman Sean Deveaux #Milan2026 #Olympics2026 #ScarlettJohansson #LindseyVonn #ILM #VirtualProduction #JurassicParkLegacy #CommercialDirector #WomenDirectors #fullcirclemoment
0 38
6 months ago
Life in the Volume, 2025 A year of pink sunsets, golden-hour skies, and worlds built from pixels and dreams. There’s truly nothing like creating magic where you control the sun itself. #WomenDirectors #XRFilmmaking #VolumeProduction #VFXDirector #ilmvfx
0 16
7 months ago