For the past year and some change, I’ve been working quietly, diligently and art directorishly with a team of creatives at @we.are.saatchi on a multi-spot, social, and OOH campaign for @toyota and the @olympics 🏅🫶🏾
It’s such a joyous moment to finally be able to share it all. Start Your Impossible 2024 was a master class in blending culture and athleticism. Working with Paralympians and Olympians really shed light on what dedication means in practice, not just in theory. Im so proud and excited for this campaign!
Love Conquers All directed by Tarsem
Together Wins Directed by Lance Accord
Keep Marissa Running Directed by Martin du Thurah & Kate Hollowell
Think Fast Directed by Stacy Wall
All For One Directed By Ruben OstLund
#toyota #olympics #startyourimpossible
For @adcolor ’s 15 year anni, we were tapped to launch the new platform PULL UP. So proud to have been a part of this team that took intention to task, and pushed for a culture of not just talking about it but BEING about it. Together we created and interactive film sprinkled with 200 different initiatives to take action on. Just click the dots throughout the film and find the many doers and makers you can donate to, shop with, follow and so much more. To round out the project we developed social, .com, merch, and conference branding in addition to the film. Pull Up to adcolor.org and take some action! S/o to @droga5 & @adcolor@diverstar for making space for catalytic creativity⚡️🤘🏾
I wore grills to my D&AD speech because I’ve spent my whole career watching Black American culture get featured in ads... but not always reflected behind the scenes.
We’ll show up in the work, our slang, our style, our music—but rarely in the credits. Rarely on the pitch team. Rarely at the table.
Around the same time I got invited to speak, I saw that Heinz Brazil via [/company/africa/?utm_source=chatgpt.com] had dropped a campaign turning condiments into grills. And I thought, wow—the aesthetic travels, but the people don’t.
So I wore mine.
Not as a costume. Not as a statement piece.
But because I’m both: the culture and the creative.
I even used inspo from @makeupbyemani & ChatGPT to help me shape the design because I knew what I wanted to say, but I wanted the design to hit with the clarity it deserved.
And if I’m going to be in the room, I’m showing up as all of me.
📹editor: @stefani_c
#grillz #blackcreative #womeninadvertising #creativejourney #culture
For my bougie big & tall baddies… this is not a drill.
I found a hidden gem on my birthday and immediately knew I had to come back and do a haul. Think elevated resale, designer pieces, and racks that actually feel curated for us.
Shoutout to
@perfecttenplus
Brands Im Wearing:
@lealealoveclothing@ganni@hilarymacmillan
and of course @theplusbus energy is all over this experience.
They’re currently running 40% off and closing soon… so if you’ve ever wanted high-quality staple pieces without paying full designer prices, this is your moment.
Some pieces are even pulled from @lizzobeeating actual closet… like let’s be serious.
Pro tip: if you can shop in-store or send someone, DO IT. And if sizing isn’t perfect, tailoring will change your life.
Don’t miss this one. #plussizestyle #clothinghaul #grwm #plussizefashion
if they're casting for the @oprah biopic, i fear i'm top contender. anyway, what do you think? would you get this cut?
#bixie #blackhair #straightnaturalhair
Let’s play a game.
Let’s see if you can match the @ncartmuseum floral installation with the zodiac sign it represents. Some of the signs pictured here, in no particular order: Libra, Pisces, Gemini, Scorpio, Cancer, Leo, Taurus, and Aquarius. Leave a comment matching the numbers with the signs. Let's see if you can figure it out. 💐💕
This year’s Art in Bloom at the North Carolina Museum of Art was themed Written in the Stars, so the entire museum was filled with zodiac-inspired floral installations created by more than 50 floral designers. The wild part is they actually have to come in and refresh and replace the flowers every single day. And there were so many installations throughout the museum that I didn’t even get to see everything.
Already planning for next year.
shout out to some of the florist responsible for these beautiful installations:
@olemansion 1blossom2bloomfloraldesign @blossombettys@florabilities@munroeflowersandfarm@xelaflorals@westqueenstudio@floralsbyheritage@boonblooms@bloomworksraleigh toniagebhart.thebarefootartist @mayeshraleigh
#ArtInBloom #NCMA #RaleighNC #thingstodoraleigh
For one week only, Art in Bloom takes over the @ncartmuseum and yes, it sells out every time.
Feeling very lucky to experience it for a second year in a row.
#ArtinBloomNCMA #NCMABloom #thingstodoinraleigh.
Happy new year, here's a post from my bday, and proof of life. I'm so tired of overthinking what I post on social lol so here's an unfiltered unedited moment and you better like it or your butt stinks bye.
So @thetalltour Charlotte was an experience. I pulled up after a three-hour drive ready to meet strangers, spot tall singles, and admire tall girl fashion… and somehow ended up sweating in fleece tights, dodging short people, bonding with a random ppl in the bar line.
This is the full recap. The vibes, the chaos, the outfits, the moments that made me laugh, and why I’m surprisingly into Charlotte’s energy now. #talltour #talltourcharlotte #talltourclt #tallgirlproblems #clt #cltnightlife
So @talon.bergantino & @tylerbergantino 's @thetalltour has crazy potential, but the execution could use a lil finesse. Here’s my honest take as a creative and event creator.
Tall folks only: what would you have liked to see? #talltour
![I wore grills to my D&AD speech because I’ve spent my whole career watching Black American culture get featured in ads... but not always reflected behind the scenes.We’ll show up in the work, our slang, our style, our music—but rarely in the credits. Rarely on the pitch team. Rarely at the table.Around the same time I got invited to speak, I saw that Heinz Brazil via [/company/africa/?utm_source=chatgpt.com] had dropped a campaign turning condiments into grills. And I thought, wow—the aesthetic travels, but the people don’t. So I wore mine.Not as a costume. Not as a statement piece.But because I’m both: the culture and the creative.I even used inspo from @makeupbyemani & ChatGPT to help me shape the design because I knew what I wanted to say, but I wanted the design to hit with the clarity it deserved.And if I’m going to be in the room, I’m showing up as all of me. editor: @stefani_c#grillz #blackcreative #womeninadvertising #creativejourney #culture](https://sp1.picnob.com/p/pt_6739393968406449496359_0_00c152b05323afd72c53f3bc1074fd32.jpg?o=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&h=69826af7dbe3d08fd4b68fff7e1e03bb)
