Fashion designer and founder of Rethread Alexa Schempers (
@alexaschempers ) and her mom, Thelma Schempers (
@thelmaschempers ) — a story of kinship between mother and daughter, lived across time.
KIN is an intergenerational style study by
@cec_magazine , presented as an exclusive editorial for New Balance South Africa, exploring ageing as a shared project; shaped in relation to those around us. Through handwritten letters and intimate style imagery, these kinship pairs trace how taste, style, wisdom, and values move between generations in South Africa.
Ageing is the most universally shared experience; we grow up embracing the lines on the faces of elders and the first steps of baby cousins. Our aunts become second mothers, our neighbours extended family. Ageing is something lived, shared, learned and carried together; as classic as your pair of New Balance
Alexa wears the New Balance Gator Run in Maroon, while Thelma Schempers wears the New Balance Timber Wolf Sea Salt RC56 and Satin Woven Pullover
Head to the link in bio to view more and shop the look.
Produced by: Connect Everything Collective (
@cec_magazine ) for New Balance South Africa
Photography: Anke Loots (
@ankeloots )
Creative Director: Candice Erasmus (
@candice__e__ )
Photography Assistant: Iviwe Yekani (
@__.gazi )
Talent: Alexa Schempers (
@alexaschempers ) and her mom, Thelma Schempers (
@thelmaschempers )
Styling: Ulrica Knutsdotter (
@ulricaknutsdotter )
Styling Assist: Courtney Foreman (
@realeels )
HMUA: Xola Makoba (
@xola_makoba )
Production Assistant: Grace Crooks (
@crooksister )
DOP: Phindulo Rigby (
@rigbyranks ) of
@studio_rigraphy
DOP Assist: Aluwani Ravele (
@alu_ravele ) of
@studio_rigraphy
Creative Team and Concept Development: Art Direction & Campaign Design - Tiffany Schouw (
@chilliwintah ) Concept Design & Copywriting - Holly Beaton-Reeves (
@hollybellb )
#KIN #NewBalance #Editorial #AgeingIsASharedProject #SouthAfrica #CECZA #fashion #sneakers #newbalancelifestyle
