Multi-disciplinary creative Francesco Mbele (
@franadilla ) and his dad, Thomas Mbele (
@mbele.gala ) — a story of kinship between father and son, lived across time.
KIN is an intergenerational style study by
@cec_magazine , presented as an exclusive editorial for New Balance South Africa, exploring ageing as a shared project; shaped in relation to those around us. Through handwritten letters and intimate style imagery, these kinship pairs trace how taste, style, wisdom, and values move between generations in South Africa.
Ageing is the most universally shared experience; we grow up embracing the lines on the faces of elders and the first steps of baby cousins. Our aunts become second mothers, our neighbours extended family. Ageing is something lived, shared, learned and carried together; as classic as your pair of New Balance.
Francesco wears the New Balance U1906R in slate grey with the Athletics Relaxed Trouser and Thomas Mbele wears the Silver Loafer 1906L with the Athletic French Terry Hoodie
Head to the link in bio to view more and shop the look.
Credits:
Produced by: Connect Everything Collective (
@cec_magazine ) for New Balance South Africa
Photography: Anke Loots (
@ankeloots )
Creative Director: Candice Erasmus (
@candice__e__ )
Photography Assistant: Iviwe Yekani (
@__.gazi )
Talent: Francesco Mbele (
@franadilla ) and his dad, Thomas Mbele (
@mbele.gala )
Styling: Ulrica Knutsdotter (
@ulricaknutsdotter )
Styling Assist: Courtney Foreman (
@realeels )
HMUA: Xola Makoba (
@xola_makoba )
Production Assistant: Grace Crooks (
@crooksister )
DOP: Phindulo Rigby (
@rigbyranks ) of
@studio_rigraphy
DOP Assist: Aluwani Ravele (
@alu_ravele ) of
@studio_rigraphy
Creative Team and Concept Development: Art Direction & Campaign Design - Tiffany Schouw (
@tiffanyjoyschouw ) Concept Design & Copywriting - Holly Beaton-Reeves (
@hollybellb )
#KIN #NewBalance #Editorial #AgeingIsASharedProject #SouthAfrica #CECZA #fashion #sneakers #newbalancelifestyle
