Ruby Bell

An interactive AR experience made to bring physical and digital worlds together. 🐝   Nature’s Pollinators is a project we made to playfully teach people about pollinating insects and their favourite flowers, using Lens Studio from @snapchat . Each pollinator looks for it’s favourite flower, and follows it around as you move the cards in your hands. Full demo video on our website. 🌼 Designed by: @___rubybell @___riyamahajan @aartz_lens @ayushi2212

DD alumni Anushka Khemka, Riya Mahajan and Ruby Bell will be at @newdesigners next week sharing their work and representing @rca_digitaldirection . The programme is taking an ‘open studio’ approach where they will be hosting a series of discussions, demos, and an exhibit about how they approach their digital storytelling practice. 📍Thursday 10th July, 10am-5pm. 🗺️ Find them in Booth VC25, Balcony 🎟️ Tickets available

A moment from our residency at @framelessldn last year ✨

Hello! Ruby here 👋🏻 Taking a moment to introduce ourselves! My name is Ruby Bell, and I’m one half of Tandem with my fave @___riyamahajan . I’m from Sydney, Australia, but have been living in London for almost 10 years now. My background is in filmmaking and interactive content, and I strive to make work that’s playful yet purposeful. In my commercial work as a director/editor, I’ve worked with clients like Nike, Urban Outfitters, and Bumble. I also spent a few years at Playdeo, an interactive entertainment startup where we made an iOS experience called ‘Avo’—described by Apple as “Groundbreaking playable TV.” Personally, I’m also really passionate about contributing to a fair and inclusive arts industry, especially for young people, and have been proud to mentor and facilitate work experience programs in the past with @artsemergency and to have worked with @wowglobal as part of their advocacy programs for girls and young non-binary people. When I’m not working, I like to let loose on a dance floor—one of my first memories with Riya is getting into the motion capture studio in our first week of the RCA to put the mocap suits through their paces! 🕺🏻🪩

Well, we have some news! 🤭✨ We are excited to share that we are launching a design studio, @tandemstudio.work ! ‘Tandem’ is an idea that is close to our hearts. We’ve been working closely together for over a year now, and we’ve found that we’ve made our best work when we’ve made it with each other. Our practice involves working with digital technologies to create memorable and impactful experiences, with storytelling at the heart of every project we do. In the past year we’re proud to have exhibited at @framelessldn , @britishartfair at @saatchi_gallery , @outernetglobal , @londonbreezefilmfestival , and the @royalcollegeofart x @snapchat symposium; presented at @nowplaythis , and have been recognised by the @hhcdesignrca awards. We’re optimistic about what the future holds for us as we continue our work together. Watch this space! 🪐💞💫

💕 Royal College of Art vibes... Featuring in order Lala Drona (MA Painting), Payoja Goyal (MA Service Design), Marisa Musing (PhD Architecture), footage by Payoja Goyal of MA Service Design, Ruby Bell (MA Digital Direction, 2024) capture by Janmejay Singh (RCASU Co-President and MA Digital Direction, 2024), final footage by Victoria Kosasieputri (MA Contemporary Art Practice). #Art #Design #Architecture

Now Play This. Folk Games. The stories we play together 2025. [ESP] Monté un resumen con videos y algunas de las fotos que saqué durante el festival. Sigo procesando las emociones. Ha sido una hermosa edición de despedida. Gracias tremendas an mis co-equipers, a quienes se sumaron y a quienes vinieron a celebrar. [ENG] I put together a recap with videos and some of the photos I took during the festival. I’m still processing all the emotions—it was a beautiful farewell edition. Huge thanks to my amazing teammates, (special big shoutout to @helpingartistsmakework !) everyone who joined us, and everyone who came to celebrate #Playful #nowplaythis #videogames #altctl #somersethouse #LGF #artgames

Thank you so much @nowplaythis for having us on Friday night at the Play Parlour! We absolutely loved meeting a bunch of wonderful people making playful art and games, and getting to share our work in the beautiful @somersethouse for @londongamesfest . A very special evening! 💖

Today is our last day at @framelessldn ! It’s honestly been such a highlight of our careers to have brought our project to this gallery—the largest permanent multi-sensory experience in the UK, and not to mention, home of the world’s most beautiful escalator! 🪩 💎 ☄️ Sharing Moody Monsters here meant that we were able to showcase work created by young people in the same venue where works by Dali, Monet, Rembrandt, and Kandinsky are also shown. Getting to involve young people in the arts is always something we’re going to be excited by, and we plan on doing even more! We’re honoured to have been a part of the history of emerging artists exhibiting in the Blank Canvas gallery, and deeply grateful to everyone who contributed to and supported us and the project in all ways, big and small. 🪐

LAST CHANCE TO SEE: 'Imagined Realities' ✨ Our fantastical 3-part show, created by graduates from the @royalcollegeofart will be leaving our residency Gallery at the end of the month. Don't miss your chance to experience work by the stars of tomorrow.

🕶️ 🤳 Alumni from across the Royal College of Art joined the Snap Inc. AR Day London Hackathon in December. The two day event allowed participants to dive deep into using Snap’s new @spectacles , understand their new features and network with other developers. Participants were divided into teams and competed for cash prizes with their new #AugmentedReality projects. And the 1st and 2nd place winning teams included our MA Digital Direction graduates @anushkakhemka and @___rubybell 🙌 🙌 🥁 Anushka Khemka’s team project SpecJams (Slide 5) is an AR music app for Spectacles, letting users jam together by tapping 3D objects in the real world. It enhances social connection and creativity in shared real-world physical spaces. 👻 Ruby Bell’s team project Ghost Catch (Slide 8) is a multiplayer AR spectacles game where your goal is to catch a cheeky ghost as many times as you can before the timer ends. The participants were joined by Raag Harshavat (SR AR Developer Relations Specialist, Joseph Darko (Head of AR Developer Relations), Chris Reilly (AR Engineer, Education) and Summer Wu (Product Manager) who led the two days of activity. We’re looking forward to seeing all of our alumni continue to innovate with AR in the future! #AR #Design #MixedReality #SnapChat #SnapSpectacles

Had a BLAST at the @spectacles hackathon in the London @snapchat office this weekend, and proud to say that our team took home second place! 🏆🎉 @orlandomathias @kaberikram and I met for the first time this weekend, and got to work together for 24 hours on making a Connected Spectacles experience. We loved how multiple people can now interact with virtual objects in a shared space in true AR, so we made ‘Ghost Catch’—a multiplayer game where your goal is to catch a cheeky ghost before your opponent spots it! I had a ridiculous amount of fun being a part of this event and got to meet some really creative and clever people making great work. Can’t wait to keep working with @spectacles ! 👻