Ruby Bell

Well, we have some news! 🤭✨ We are excited to share that we are launching a design studio, @tandemstudio.work ! ‘Tandem’ is an idea that is close to our hearts. We’ve been working closely together for over a year now, and we’ve found that we’ve made our best work when we’ve made it with each other. Our practice involves working with digital technologies to create memorable and impactful experiences, with storytelling at the heart of every project we do. In the past year we’re proud to have exhibited at @framelessldn , @britishartfair at @saatchi_gallery , @outernetglobal , @londonbreezefilmfestival , and the @royalcollegeofart x @snapchat symposium; presented at @nowplaythis , and have been recognised by the @hhcdesignrca awards. We’re optimistic about what the future holds for us as we continue our work together. Watch this space! 🪐💞💫

Today is our last day at @framelessldn ! It’s honestly been such a highlight of our careers to have brought our project to this gallery—the largest permanent multi-sensory experience in the UK, and not to mention, home of the world’s most beautiful escalator! 🪩 💎 ☄️ Sharing Moody Monsters here meant that we were able to showcase work created by young people in the same venue where works by Dali, Monet, Rembrandt, and Kandinsky are also shown. Getting to involve young people in the arts is always something we’re going to be excited by, and we plan on doing even more! We’re honoured to have been a part of the history of emerging artists exhibiting in the Blank Canvas gallery, and deeply grateful to everyone who contributed to and supported us and the project in all ways, big and small. 🪐

An interactive AR experience made to bring physical and digital worlds together. 🐝   Nature’s Pollinators is a project we made to playfully teach people about pollinating insects and their favourite flowers, using Lens Studio from @snapchat . Each pollinator looks for it’s favourite flower, and follows it around as you move the cards in your hands. Full demo video on our website. 🌼 Designed by: @___rubybell @___riyamahajan @aartz_lens @ayushi2212

Excited to be at @newdesigners next week sharing our work and representing @rca_digitaldirection . Our programme is taking an ‘open studio’ approach which means we’ll be hosting a series of discussions, demos, and an exhibit about how we approach our digital storytelling practice. 📍Thursday 10th July, 10am-5pm. 🗺️ Find us in Booth VC25, Balcony  🎟️ Tickets available

Hello! Ruby here 👋🏻 Taking a moment to introduce ourselves! My name is Ruby Bell, and I’m one half of Tandem with my fave @___riyamahajan . I’m from Sydney, Australia, but have been living in London for almost 10 years now. My background is in filmmaking and interactive content, and I strive to make work that’s playful yet purposeful. In my commercial work as a director/editor, I’ve worked with clients like Nike, Urban Outfitters, and Bumble. I also spent a few years at Playdeo, an interactive entertainment startup where we made an iOS experience called ‘Avo’—described by Apple as “Groundbreaking playable TV.” Personally, I’m also really passionate about contributing to a fair and inclusive arts industry, especially for young people, and have been proud to mentor and facilitate work experience programs in the past with @artsemergency and to have worked with @wowglobal as part of their advocacy programs for girls and young non-binary people. When I’m not working, I like to let loose on a dance floor—one of my first memories with Riya is getting into the motion capture studio in our first week of the RCA to put the mocap suits through their paces! 🕺🏻🪩

Thank you so much @nowplaythis for having us on Friday night at the Play Parlour! We absolutely loved meeting a bunch of wonderful people making playful art and games, and getting to share our work in the beautiful @somersethouse for @londongamesfest . A very special evening! 💖

🪐 How we built a world for Moody Monsters ☄️ We knew that we wanted to make a handmade world that felt like a natural habitat for the characters our young participants had created. We experimented and tested a few different ideas, and ended up playing with this idea of a heart. The entire foundation for the world is made of play-doh (smelt amazing tbh), which we then scanned and brought into Unreal Engine. We’ll be sharing a little of what we made and how we made it at @nowplaythis on Friday! See you there 😎

One week left to see Moody Monsters as part of the Imagined Realities residency at @framelessldn 💫

As our residency at FRAMELESS enters its final couple of weeks, we wanted to share our highlights of being able to showcase Moody Monsters in such an incredible space! It’s been a real joy to have people of all ages experiencing the work—including our young workshop participants who contributed to the project. ✨ Thank you to @framelessldn and @royalcollegeofart for supporting us, and thank you to everyone who has come along so far to experience our work in person! Super grateful to have had the opportunity to exhibit alongside artists @iivivianlii , @jayforcinema , and @dhirachakraborty as part of the Imagined Realities show. Tickets are available til 26th March on the FRAMELESS website.

Some more highlights from the @spectacles hackathon and AR Day in the London @snapchat office this weekend! 👻 @orlandomathias @kaberikram and I met for the first time this weekend, and got to work together for 24 hours on making a Connected Spectacles experience. Proud to say that our team took home second place! 🏆🎉 We loved how multiple people can now interact with virtual objects in a shared space in true AR, so we made ‘Ghost Catch’—a multiplayer game where your goal is to catch a cheeky ghost before your opponent spots it! I had a ridiculous amount of fun being a part of this event and got to meet some really creative and clever people making great work. Can’t wait to keep working with @spectacles ! 😎

Had a BLAST at the @spectacles hackathon in the London @snapchat office this weekend, and proud to say that our team took home second place! 🏆🎉 @orlandomathias @kaberikram and I met for the first time this weekend, and got to work together for 24 hours on making a Connected Spectacles experience. We loved how multiple people can now interact with virtual objects in a shared space in true AR, so we made ‘Ghost Catch’—a multiplayer game where your goal is to catch a cheeky ghost before your opponent spots it! I had a ridiculous amount of fun being a part of this event and got to meet some really creative and clever people making great work. Can’t wait to keep working with @spectacles ! 👻

Hi it’s Ruby and @___riyamahajan and we’re here to welcome you to the worlds coolest escalator 💎 @framelessldn