Grateful to have Purpose in Practice nominated for a Webby Award this year!
Headway brought us on to tell the stories of three therapists, real providers with deeply personal paths into the work. Through three mini docs, we explored the distinct journeys that led each of them to the shared calling of helping others.
To see the work featured in Times Square for Mental Health Day was a true honor, not only for us, but for the providers who continue to show up and do the deeply human work.
Huge thanks to everyone who trusted us with these stories.
Director: @essbekay
DP: @benjaminwhatley
Production Company: @41west
EP: prestoooochangooo
Producers: @pigeon_research@whitneydev.n
Post Producer: @pigeon_research
Production Manager: @rachelboily
Art Department: @abbypendergrast
Wardrobe: @ANNIEANDHANNAH
HMU: @adrienneherbert
Water Camera Op: @andrew_schoener
Editor: @ivetelulu@the.benevolent.metalhead
Color: @cameronmarygold@fairchild.color
Score: @japhyrider
Alltrails Spring ‘25
Photographer: @samuelelkins
DP: @colebecker_
DIT: @chris_lorimer
PA: @nickmleen
Talent: @adventurer_aaron@nikoliee@joshyoutrippin@nikkishrestha1
Editor: @the.benevolent.metalhead
Four days on the Olympic Peninsula gave us every season—snow, rain, hail, sun, and golden rays. We cast folks who live and breathe the outdoors and it was a pleasure to help Sam and Cole artfully capture the road trip. Hundreds of miles driven, mountain lakes, waist-deep snow, and a driftwood fire on a beach to wrap our shoot. Can’t wait to do it again 🏔️ ☀️
Alltrails Spring ‘25
Photographer: @samuelelkins
DP: @colebecker_
DIT: @chris_lorimer
PA: @nickmleen
Talent: @adventurer_aaron@nikoliee@joshyoutrippin@nikkishrestha1
Editor: @the.benevolent.metalhead
Four days on the Olympic Peninsula gave us every season—snow, rain, hail, sun, and golden rays. We cast folks who live and breathe the outdoors and it was a pleasure to help Sam and Cole artfully capture the road trip. Hundreds of miles driven, mountain lakes, waist-deep snow, and a driftwood fire on a beach to wrap our shoot. Can’t wait to do it again 🏔️ ☀️
Alltrails Spring ‘25
Photographer: @samuelelkins
DP: @colebecker_
DIT: @chris_lorimer
PA: @nickmleen
Talent: @adventurer_aaron@nikoliee@joshyoutrippin@nikkishrestha1
Editor: @the.benevolent.metalhead
Four days on the Olympic Peninsula gave us every season—snow, rain, hail, sun, and golden rays. We cast folks who live and breathe the outdoors and it was a pleasure to help Sam and Cole artfully capture the road trip. Hundreds of miles driven, mountain lakes, waist-deep snow, and a driftwood fire on a beach to wrap our shoot. Can’t wait to do it again 🏔️ ☀️
