More from our work for @twelve_shinsegae , the gourmet specialty market inside House of Shinsegae in Seoul. Our identity extends through the entire in-store experience, from bespoke labeling to sleek signage, reinforcing an atmosphere that feels crisp, uncluttered, and precise.
2x4 Team:
@georgiestout@sungjoong_kim@suzmay7@clrdlne@inyeongcho@mizuki_hanada@mightywani
Nate Rennick
Images courtesy Shinsegae Brand Design Department
A culture park in Staten Island, @snugharborccbg is the rare place where nature, education, history, and the arts come together. We worked with the Snug Harbor team to develop brand strategy, brand architecture, tone of voice, and visual identity for the local icon–as joyful and full of discovery as the place itself.
Website by @bellweatheragency and Dreamers of Day
2x4 Team:
@georgiestout
Jasmine Stein
@osvaldlandmark@amaliamariko@emolygreen
Marianna Ayala
@lee_h.yun
Over the past decade, 唐霜 @tangshuang has been one of the most distinctive, perceptive, and intelligent voices in Chinese design criticism, so her recent elevation to the helm of @numerochina promises an uncommonly piercing approach to fashion journalism. Given our admiration for her writing, we were honored to be invited to design the cover for her inaugural issue. To signal this shift in perspective, partners Michael Rock and 辛静 @jing_2x4_beijing designed a typography-only cover featuring her Editor’s Letter set against a field of fluorescent green, suggesting a digital, textual cacophony rooted in the tactile quality of ancient stone-inscription rubbings.
In addition to the cover design, Michael Rock contributed a new essay – No Time Like the Present. Taking Tang Shuang’s letter as a departure, the text interrogates the impact of easy access to vast digital archives on design process. "Fashion is and has always been cannibalistic — gorging on its own history with the insatiable appetite of a monster that can ingest anything.” This voraciousness has been accelerated, like everything else, by digital tools that enable "curation at terminal velocity” where “every reference is equalized by the interface and submitted to the same rapacious present.”
To read the article in Chinese or English, go to the links in our bio.
Our latest 2x4x featured Peter Koepke, Owner and Director of The Design Library. After fifteen years as a collector and dealer of South American art, Peter joined the company in 1990 and built it into the world’s largest textile design archive.
Today, the Design Library holds over seven million designs, spanning documentary fabrics, original paintings, wallpapers, embroideries, and yarn dyes — all dating from the 1750s to the present. 270+ years of design history are organized into over 1,200 categories. With offices in Hudson Valley, NY, and London, The Design Library serves the fashion, home furnishings, textile, wall covering, and graphic arts industries through the sale and licensing of antique, vintage, modern, and contemporary designs.
@the_design_library
In designing the temporary facade for @prada ’s 5th Avenue store, we prioritized prototyping. The double-layer system required precise alignment across multiple scales to achieve the desired moiré effect. Alongside in-studio models, we built full-scale mockups in both Milan and New York to test the impact of light, shadow, and movement.
Scaffolding and Facade Fabric Contractor: @springscaffoldingnyc
Consultation: @atelier_athem
Fabric printing: @britteninc
Lighting design: @tmtm_designs
2x4 team:
Michael Rock
Christopher Kupski
@sungjoong_kim@kkiaras@valeriapaezcala@nanju.nanjii
In collaboration with our long-time partners at @prada , our Environments team designed a bespoke temporary scaffolding structure and skin for the Prada building at the corner of 5th Avenue and 56th Street. The meticulously detailed design using standard commercial pipe scaffolding elements reflects Prada’s long-standing interest in dualities: industrial/refined, functional/decorative, familiar/uncanny. A double-layer, semi-transparent scrim wrapper creates a moiré effect that constantly shifts with changing light, weather, and viewing angle. As the sky darkens, a lighting grid aligned with the scaffold seems to dissolve the outer layer, revealing the structural framework beneath. Rather than hiding construction and maintenance, we leverage them as an opportunity to express Prada’s unique aesthetic heritage. Through color, pattern, and moiré, the scaffold becomes an extension of the brand language rather than a screen; a branding of and in the structure of the city.
Photography by @bridgitbeyer
Scaffolding and Facade Fabric Contractor: @springscaffoldingnyc
Consultation: @atelier_athem
Fabric printing: @britteninc
Lighting design: @tmtm_designs
2x4 Team: Michael Rock
Christopher Kupski
@sungjoong_kim@kkiaras@valeriapaezcala@nanju.nanjii
Our latest 2x4x featured Asmeret Berhe-Lumax, the founder of One Love Community Fridge. Merging design, community, and food, OLCF is a 501(c)(3) based in Bed-Stuy, Brooklyn, working to eradicate hunger, food insecurity, malnutrition, and the stigma associated with all three, through an integrated, multi-generational, and inclusive movement. OLCF is focused on design-centered, community-led solutions that create real, tangible solutions rooted in health, dignity, and respect.
@onelovecommunityfridge@asmeretasmeret@yatcher
Happy Year of the Horse! 2x4 Beijing crafted @rimowa ’s Lunar New Year gift for 2026, with interactive hóngbāo displaying this years sign alongside watercolor illustrations, and a wooden music box that can play individual songs printed on scrolls.
At @intuit San Francisco, vibrant wall graphics playfully reinterpret linear qualities of the Intuit logo through local landmarks like the Golden Gate Bridge and the Seven Sisters row houses.
2x4 Team:
@georgiestout
Leigha Dennis
Florian Mewes
@kkiaras
Susan May
Ha Dao
@freshiyue@mizuki_hanada
To help Intuit employees feel more connected to the brand in their everyday work, we partnered with @intuit on their new San Francisco office–working on a broader experience strategy, signage, and wayfinding alongside a series of brand activations. These include large-scale graphics playfully evoking the logo, immersive wallpapers depicting imaginary worlds of small businesses with illustrator @celyn_brazier , and the digital Brand Canvas, an evolving platform that weaves Intuit’s identity, values, and stories.
The San Francisco offices are designed by @_the.bureau_ with executive architects @iaarc
2x4 Team:
@georgiestout
Leigha Dennis
Florian Mewes
Paul Hoppe
@kkiaras
Susan May
Mingxuan Xu
Ha Dao
@freshiyue
Ingrid Schmaedecke
Nancy Hu
@mizuki_hanada@elliana.online
Photography by @yoshihiromakino
