👀 Let’s zoom out for a second: when we look at the “sports media” landscape, we see a massive disparity:
85% of coverage goes to male athletes…so actually we’d just call that male sports coverage.
➡️Of the 15% going to women, the spotlight is almost exclusively on a very narrow set of athletes who play certain sports, look a certain way, et. (the aperture of athletes featured is TOO narrow whether we’re looking via the lens of race, ability, religion, sexuality, the list goes on…)
That’s why we started @flamebearers , a women’s sports storytelling studio on a mission to spark a movement in women’s sports so girls from all corners of the world see themselves represented and their dreams within reach. To date, we’ve collaborated with over 450 Olympians and Paralympians across 55 countries, centering on the athletes’ own voices and unique experiences.
But scaling a global storytelling platform means managing moving parts as diverse as the athletes we cover. @Mailchimp helps to keep the business side in focus, bringing the stories we cover straight to your inbox - exclusive behind-the-scenes content and upcoming events, enabling us to stay focused on the stories that change the narrative.
Things that just go together.
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Do you say any of these words differently? 🤔
We asked students at our Intuit for Education Financial Literacy Forums in Canada and London to share how they say these terms.
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