YARD

Yard is a creative agency. We help brands bond with the youth and its ever changing energies. Leverarging our 10+ years of organic presence within its culture. From thinking to making. We help partners identify the right target audiences, build propelling strategies, create striking content and produce meaningful experiences. For future partnership opportunities, please contact : [email protected]

Yard Agency for @spotifyfrance x @lesflammes - La Flamme Spotify de l’Album de l’Année Since the very first edition, Spotify and Les Flammes has been shaping this partnership with one clear belief: this isn’t a sponsorship, but a cultural statement. As the second chapter of the 2026 plan, following the Spotify Shows, comes the amplification of La Flamme Spotify de l’Album de l’Année, brought to life for the first time through a dedicated brand campaign. Powered by Les Flammes and crystallized through Spotify, we entirely imagined, designed and delivered a multi step plan to turn conversation into action, obsessing the award and driving audiences toward one clear goal: voting. The plan unfolded in sequence: 
• A brand campaign built on a deeply French insight: debating culture isn’t optional, it’s a reflex. Everyone has an opinion, everyone defends their favorite, and everyone wants to be right. When culture is debated in France, Spotify is where those opinions are formed, fueled and amplified, 
• A new in-app feature allowing fans to vote directly from Spotify via the Les Flammes playlist, 
• The live award moment, with the trophy presented by @jorjasmith_ to @theodorabosslady , • An immediate celebration of the win, with a large-scale billboard revealed the day after, instantly turning the victory into a public cultural moment for both the artist and Spotify. This seamless chain of activations proved its impact: 753732 unique voters, representing a 186 % increase vs. last year. A clear demonstration of how Spotify doesn’t just stream music, but shapes the cultural conversations around it, from debate to decision, all the way to celebration. Account Lead: @simeon2braine , @leilaguerb2a Senior Creative: @lansk.y , @ugohein , @jul_btlln Creative: @coralie_mrqs Les Flammes Project Director: @m_iba_ Les Flammes Project Manager: @_sarahwry_ Senior Content Producer: @reel_bam_bam Content Producer: @tfqimene Campaign Production: @dependant.tv Director: @heyimleaaa Billboard Photographer: @gulobuk Light Assistant: @quentin_prz Digital Operator: @maxxhemery Retouching: @gaylordbalizet

Yard Agency for @spotifyfrance x @lesflammes - Spotify Shows Since 2023, Spotify and Les Flammes have been building this collaboration together. As the main agency for Spotify France this year, Yard Agency crafted a bigger, more focused plan for this partnership, designed to concentrate impact and meaning where it matters most. In 2026, the collaboration takes a new turn, guided by one clear belief: this partnership isn’t a sponsorship, but a cultural statement. A unique opportunity to reaffirm Spotify as a driving force of French music culture, and to turn Les Flammes into a true flagship brand moment.  For the first time, we created Spotify Shows: ambitious live performances designed as the most powerful moments of the ceremony. More than performances, they became cultural highlights, setting the tone, energy and ambition of Les Flammes, and positioning Spotify into the moving force of the most awaited show on the event. Two shows brought this vision to life: - A Super Show led by @l2b_gang , joined on stage by Genezio, La Fouine & Gradur. - A Phénomènes Show, spotlighting @timarfrench_ , @nonolagriint and @r2n.91 , conceived as a standout Radar moment Each show was supported by a full narrative build-up, developed in close collaboration with the artists and amplified through media partnerships with @booska_p : a large-scale L2B billboard, a manifesto film retracing their journey to the stage, and dedicated teaser videos introducing the Phénomènes Show. From strategic positioning to creative concept, from storytelling to final scenography, we fully designed and mastered every layer of the experience. Account Lead: @simeon2braine Senior Creative: @lansk.y , @ugohein Les Flammes Project Director: @m_iba_ Les Flammes Project Manager: @_sarahwry_ Senior Content Producer: @reel_bam_bam Billboard Photographer: @samirbouadla Light Assistant: @quentin_prz Art Director: @coralie_mrqs + @titouangth Producer: @tfqimene Scenography: @yoanprat @regloi @lansk.y @ugohein Head of Production: @arnaud.or Scenography Coordinator: @emmamimouni Production Coordinator: @lensbdlb

Yard Agency for @nikefootball x @patta_nl In a World Cup year, two historic collaborators reunite to deliver the hottest football boots of the year. 
Patta’s iconic wave hits the pitch for the first time, reimagined on the Nike Mercurial and stamped with UNITE, an emblem born from culture, standing for togetherness, diversity and shared momentum. Yard developed the creative concept and produced the campaign, building a visual narrative that connects the wave to football through UNITE. Rather than inventing a new symbol, we activated one of the most powerful collective objects ever made: the flag, transformed into a living material, charged with culture and animated by collective energy. Starring @vinijr , @alyssthomp & @lj10 . From culture to the pitch, built to unite. Account Lead: @simeon2braine Executive Creative Director: @__gullit__ Creative Lead: @jul_btlln Production Director: @lozo.g Photographer: @ceheivi Assistant Light: @oscardhondt Digital Operator: @borjallobregat Digital Operator: @or_lens Assistant Photo: @katschurov.b Set Design: @joris.navarrolpz Assistant Set Design: @claranvrlpz Stylism: @paolagy Stylism Assistant: @annadawson_ Line Producer: @juliomcorbacho Location Manager: @victorjaimes__ Production Assistant: @maikgcardenas

Yard Agency for @bsb_league 
For its 4th edition, @bsb.world entrusted YARD with the creation and production of BSB League, a 3x3 basketball tournament imagined as a true cultural moment at the intersection of basketball and music. From creative direction to on‑site deployment, YARD designed and produced the event in its entirety, shaping an experience that went far beyond competition. A celebration of two cultures
BSB League was conceived as a full‑day gathering where sport meets sound. Alongside 3v3 and 1v1 tournaments, both men’s and women’s, the event unfolded to the rhythm of live DJ sets and music showcases, turning the court into a shared space for players, artists and the crowd. With €10K awarded to each winning 3v3 team, the tournament combined high‑level competition with a festive, community‑driven atmosphere. A day to remember
The event was marked by surprise performances from @gazo_officiel and @la_rafleuze , with special guests including @franglish , @chily_off , @santanasuwoogang , @liims_pintero , @jrk19__mav and @realkillat , reinforcing BSB League’s position as a cultural rendez‑vous as much as a sporting one. A one‑day event, supported by two days of build‑up, made possible thanks to the trust and collaboration of BSB Prod, SNIPES, JORDAN and G‑SHOCK. Account Manager : @matthyp Creative Team : @patryk.kaplita , @nemo.lemoine Event Production Team : @matthyp , @tfqimene Content Production Team : @celiomr , @dodomensah Photo : @cmichalet , @jeremydbr Video : @mangua.d A special thanks to @bsb_league , @jumpman23 , @gshockfr and @snipes_france teams

Yard Agency for @celsius_france Following its installation in Europe, Celsius rolls out its Live Fit Go brand platform at a European scale. Building on the global campaign, Yard adapts the platform for the French and UK markets, with the creation of four films featuring French and British personalities.  Designed to go beyond fitness and embrace an active lifestyle, the campaign for the French market is embodied by: - Eduardo Camavinga, French professional footballer playing for Real Madrid, shot in Madrid. - Léa Elui (@leaelui ), French influencer and model, shot in Paris. Yard led both the creative adaptation and production, bringing the Live Fit Go platform to life across Europe. Account Lead: @simeon2braine Account Executive: @nita_unplugged Senior Agency Producer: @reel_bam_bam Senior Creative: @ugohein 
Creative: @ccofy Production: @miles.films Director: @pietrobizbiasia Photographer: @paulinescottodicesare DOP: @hugoghnassia Producer: @emile.iooo Line Producer: @zoe_arich Executive Producer: @andreatyrion 1st AD Eduardo Camavinga: @matjOp 1st AD Léa Elui: @drisslumbroso Post-Production: @panchina___ Post producer: @bertinavdiu Editor Eduardo Camavinga: flaviovansousa Editor Léa Elui: Costa @xtigas Colourist Eduardo Camavinga: @henryhowardcolour Colourist Léa Elui: @andreasabatelli__ Stylist: @selfina_33 Sound design: @astral_sound

Les Flammes Dump by @m_iba_ , Project Director and @_sarahwry_ , Project Manager 🔥

Tomorrow, @lesflammes take over La Seine Musicale. Co‑produced by @yard and @booska_p , the ceremony has become, in just a few years, a key moment for popular cultures, recognising the artists, projects and movements shaping today’s cultural landscape. In just four editions, the ceremony has grown into a powerful platform and 2026 marks a major milestone. For the first time, Les Flammes will be broadcast live on public television, on France Télévisions, and streamed on YouTube, bringing the ceremony to an even wider audience. By the numbers: - 810,000+ public votes (+153% vs. 2025) - Nearly 200 artists and projects highlighted - 15 live performances - 18 award presentations Built with partners who believe in culture as a shared space for expression and impact, Les Flammes are led by Spotify, main partner for the 4th consecutive year. This year, Spotify deepened the collaboration by powering the first‑ever Super Show and enabling fans to vote directly in‑app for the Spotify Flamme, strengthening the connection between the ceremony and its community. The event is also supported by NYX Professional Makeup, Garnier Fructis, Crédit Mutuel, Uber, Bumbu and Pernod Ricard, all contributing to the scale and reach of the project. More than a ceremony, Les Flammes are a collective movement, driven by communities, artists and partners shaping the future of popular cultures. See you tomorrow, April 23rd, at La Seine Musicale.

Yard Agency for Nike LA Compton Football Club hosted the first-ever Toma La Noche stop in Los Angeles : a night‑time, hyper‑local celebration of soccer and culture, taking place during All‑Star Weekend, when the city’s energy was at its peak. With @NikeLA , we imagined and produced a one‑of‑a‑kind event bringing the community together through football. From event concept and scenography to merch, content and production, every detail was crafted to reflect the energy of the city. A strong local impact, a true community‑driven celebration, embraced on the ground and mentioned on local news, reinforcing Compton FC’s role as more than a club, a cultural platform. Proud to see this project come to life with @ComptonFootballClub and our partners. Co-founder : @yoanprat Project Director: @sarakassed Creative Team: @kier.psd , @jaylavibe Content Production: @reel_bam_bam , @northofnowfilms Spatial Design : @am.rhassani Production : @ddbambikiller Tournament logistics : @acreativeforce Toma concept by @industry______

Yard Agency for Nike LA On February 15th, Compton Football Club hosted the first‑ever Toma La Noche stop in Los Angeles : a night‑time, hyper‑local celebration of soccer and culture, taking place during All‑Star Weekend, when the city’s energy was at its peak. Toma La Noche transformed a Sunday evening into a true community moment. A 6v6 tournament played under the lights, open and free for the neighborhood, surrounded by music curated by us and local legends Dj Hed and Gina Views, food truck by Chef Grizzly and live performances from Shoreline Mafia, Kalan.FrFr, Hitboy, Azchike, Cuzzos, Buddy and a special halftime performance from Divas and Drummers of Compton...  bringing together players, families and supporters in a setting where football and culture meet on pitch. With @NikeLA , we imagined and produced a one‑of‑a‑kind event designed as a cultural gathering as much as a sporting one. From event concept and scenography to set design inspired by Takeover culture, merch, content and production, every element was crafted to reflect the identity, rhythm and energy of Compton. The result: a strong local impact and a true community‑driven celebration, embraced on the ground and relayed by local media, reinforcing Compton FC’s role as more than a club. Proud to see this project come to life with @comptonfootballclub and our partners. Co-founder : @yoanprat Project Director: @sarakassed Creative Team: @kier.psd , @jaylavibe Content Production: @reel_bam_bam , @northofnowfilms Spatial Design : @am.rhassani Production : @ddbambikiller Tournament logistics : @acreativeforce Toma concept by @industry______

Yard Agency for Nike x Kylian Mbappé For the launch of a new Nike x Kylian Mbappé footwear collaboration, Nike challenged YARD to imagine a bold and meaningful stunt, a moment able to reconnect @k.mbappe Kylian Mbappé with the street culture of Paris, where his story began. Reconnecting with the city: To bring this idea to life, we chose a highly symbolic location: Les Tours Mercuriales, standing at the crossroads of Paris and its suburbs. A powerful backdrop to project Mbappé’s iconic logo and tease both the upcoming Air Max Plus 7 and his new Mercurial : a visual nod linking lifestyle and performance. Reconnecting with the youth: Beyond the stunt itself, the activation was designed as a cultural bridge with the next generation. A dedicated seeding was organized with UJA, placing the product directly in the hands of youth and grounding the launch in real community energy. Trusted voices to host the moment: The seeding was hosted by Paroles Véritables, long‑standing and authentic defenders of Mbappé’s voice in France, ensuring credibility, relevance and resonance. Captured as it was lived To stay true to the raw, street‑level energy of the project, the entire video asset was shot on iPhone, under the direction of Kenzy Amellal, a director who chose to document the moment with the same tools and immediacy as the community itself. From concept to production, YARD designed the activation as a pulse moment, rooted in place, culture and youth, turning a product launch into a statement. Account Lead: @iba.gaye_ Senior Creative: @jaylavibe Content Producer: @reel_bam_bam Head of Event: @arnaud_or Event Producer: Coco Logistic Manager: @terrydelavega Producers: @lounsenysoumah , @_glouglou_ Director: @kenzy.amellal DOP: @mangua.d , @maxxhemery Music, SD and Audio Mix: @astral_sound Photographer: @alyasmusic 2nd Photographer: @miraseye Light Assistant: @ewen_kyg Retouches: @mickael.azules Social Content: @iamnagh BTS photographer: @samirbouadla Projection: Vox Monumenta Thanks to @parolesveritables , @urban_jeunesse_academy and @moussasyl7 from @ajdb_association And a special thanks to James Edwards and Nike teams for the trust.

Yard Agency for Nike After its birth in the US, the TOMA tour landed in Casablanca. On the eve of the AFCON in Morocco, with the country already buzzing with football fever, Nike asked us to channel that energy into a unique cultural experience off the pitch. Our mission was to conceive, produce, and activate the heartbeat of the event: The Night Market. In partnership with @metallicinclondon , we built a space where the intensity of street football met the soul of the city. We curated a full immersion into the culture. From the grooming station featuring fresh barber cuts and henna art, to the creative workshops where fans produced custom jersey renders using airbrushing, screen-printing, and patches designed by local artists. The community made the space their own. Air Afrique brought their vision to the booth, Les Dehka Marrakchi served the flavor, and Homecoming Radio DJs controlled the sound, while Imani Naki took over the SNKRS app to broadcast the madness to the world. Casablanca showed out. We were there to build the stage for it. Yard’s Co-Founder: @yoanprat Head of Productions: @lozo.g Production Manager: @am.rhassani Local Curator: @imani.naki Account Lead: @iba.gaye_ Logistics Manager: @terrydelavega Head of Content Productions : @shanice.mendy Content Producer : @nasndassi Photographer : @hlenie Video : @hobipolar @jesseadang @hugobembi Metallic’s Founder: @graceladoja Creative Producer: @tsvetelina_tomova Strategist & Programming: @darebalogun Project Director: @deltakzeta Concept by @industry______ Scenography: @free__practice