INDUSTRY

#Nike Soccer presents Toma El Juego From LA to the world — the only global, youth-powered, street soccer tournament. Competition. Creativity. Culture. This isn’t an ad. This is the ignite. We don’t just make noise — we shift behavior. We build platforms that empower. Strategy , concept, through creative . The streets are speaking. And the world is listening. @nikefootball More to come. #TomaElJuego #NikeSoccer ECD : @oved_industry @simulacra09 Accounts: @tdutton22 Art Direction : @hoppo2000 @lunnu.nana @yuanyuansugd Logo design : @gonhergueta Experience Design : @robbub Content Director/Editor : @pricerobideaux DPs: @cvdop @braudiaz Photo: @_carlosjaramillo_ EP: @masterofpivots Music : @itsyoungmiko @neverhome.music Styling : @keylakeylakeyla Player partner : @acreativeforce Crews @vb.fc @la_comunidad_els @insainztraining @footballforher @toque_futsal @tikitakalosangeles @culturefcsports @house.of.626 🙏🏽 @nikela @georginatrevino @paisaboys @badfriend Nike Creative @kylemartino @ej.r.1 Gaby Tama

#Nike Soccer presents Toma El Juego From LA to the world — the only global, youth-powered, street soccer tournament. Competition. Creativity. Culture. This isn’t an ad. This is the ignite. We don’t just make noise — we shift behavior. We build platforms that empower. Strategy , concept, through creative . The streets are speaking. And the world is listening. @nikefootball More to come. #TomaElJuego #NikeSoccer ECD : @oved_industry @simulacra09 Accounts: @tdutton22 Art Direction : @hoppo2000 @lunnu.nana @yuanyuansugd Logo design : @gonhergueta Experience Design : @robbub Content Director/Editor : @pricerobideaux DPs: @cvdop @braudiaz Photo: @_carlosjaramillo_ EP: @masterofpivots Music : @itsyoungmiko @neverhome.music Styling : @keylakeylakeyla Player partner : @acreativeforce Crews @vb.fc @la_comunidad_els @insainztraining @footballforher @toque_futsal @tikitakalosangeles @culturefcsports @house.of.626 🙏🏽 @nikela @georginatrevino @paisaboys @badfriend Nike Creative @kylemartino @ej.r.1 Gaby Tama

#Nike Soccer presents Toma El Juego From LA to the world — the only global, youth-powered, street soccer tournament. Competition. Creativity. Culture. This isn’t an ad. This is the ignite. We don’t just make noise — we shift behavior. We build platforms that empower. Strategy , concept, through creative . The streets are speaking. And the world is listening. @nikefootball More to come. #TomaElJuego #NikeSoccer ECD : @oved_industry @simulacra09 Accounts: @tdutton22 Art Direction : @hoppo2000 @lunnu.nana @yuanyuansugd Logo design : @gonhergueta Experience Design : @robbub Content Director/Editor : @pricerobideaux DPs: @cvdop @braudiaz Photo: @_carlosjaramillo_ EP: @masterofpivots Music : @itsyoungmiko @neverhome.music Styling : @keylakeylakeyla Player partner : @acreativeforce Crews @vb.fc @la_comunidad_els @insainztraining @footballforher @toque_futsal @tikitakalosangeles @culturefcsports @house.of.626 🙏🏽 @nikela @georginatrevino @paisaboys @badfriend Nike Creative @kylemartino @ej.r.1 Gaby Tama

@ballerleagueusa world building. Concept design. Team identities. Full kit creative @nikefootball . Building football culture from the ground up. With a new league concept . Creative direction and Art Direction : @hoppo2000 @rpdavila07 @oved_industry Accounts : @tdutton22 Motion : Marco Lukini Photos by : @ecmedia10 @miamariio #BallerLeague #Soccer #nike #nikesoccer

@ballerleagueusa world building. Concept design. Team identities. Full kit creative @nikefootball . Building football culture from the ground up. With a new league concept . Creative direction and Art Direction : @hoppo2000 @rpdavila07 @oved_industry Accounts : @tdutton22 Motion : Marco Lukini Photos by : @ecmedia10 @miamariio #BallerLeague #Soccer #nike #nikesoccer

@ballerleagueusa world building. Concept design. Team identities. Full kit creative @nikefootball . Building football culture from the ground up. With a new league concept . Creative direction and Art Direction : @hoppo2000 @rpdavila07 @oved_industry Accounts : @tdutton22 Motion : Marco Lukini Photos by : @ecmedia10 @miamariio #BallerLeague #Soccer #nike #nikesoccer

We tell human stories. We craft with purpose and beauty. The @Nike #N7 Collection honors the land — a tribute to Indigenous legacy and strength. Inspired by the icon, @smccra . We Run With the Land. Runners Lenise Omeasoo @sweatrockrunning Kutoven Stevens @ku_stevens Creative Director/Director @oved_industry Executive Producer Matt O’Connor @masterofpivots Senior Account Director Courtney Kai Dang @hicourts Senior Producer Connor Jones @jones_connor Production Coordinator Casey McIntosh @chevy_case Production Assistant - Art Olivia Cooner @oliviadeeeee Production Assistant - Camera Patrick Dawn @cinestop MOTION Director of Photography Flavia Martinez @flaviamtz 1st AC Gabe Twigg @gabe_twigg 2nd AC Kellen Vogt @kellenvogt BCam OP/Drone Connor Limbocker @cvdop Bcam AC/DIT Braulio Diaz @braudiaz Steadicam OP Efrem Peters @efremschmefrem STILLS Photographer Ryan Redcorn @redcorn Photo assist Miguel Deleon @minglemiguel ELECTRIC Gaffer Jeff T Smith @jefftrocks Best Boy Electric Chris Alley @christopher.alley GRIP Key Grip Kyle Metzger @basil_wrathbone Best Boy Grip Andy Barden SOUND Sound Mixer Zach Kahl @mcdreamerson VANITIES Wardobe Stylist Nikkoël Yvonne Kieffer Wardobe Assistant Melaiah Echo @melaiahecho HMU Cecilia Salinas @ceciliasalinasr PRODUCTION SUPPORT Van Driver Tucker Hawkins @tuckerrezinhawkins Van Driver Andy Buchanan Moho Driver Rebecca Lortroneau Craft Services Emily Pomar Catering Jeff Ross Catering Zachary Ousley Client Nike Creative : @gabtam Shaye Story @shayestory Nike Trish Chee @adventrish Nike Alyssa Bock Post Editor Braulio Diaz @braudiaz Color Grant Benesh @grantbenesh Music / Mix Forest Pond @neverhome.music Story Edit Jordan Karrr Morse @jordankarrmorse

We tell human stories. We craft with purpose and beauty. The @Nike #N7 Collection honors the land — a tribute to Indigenous legacy and strength. Inspired by the icon, @smccra . We Run With the Land. Runners Lenise Omeasoo @sweatrockrunning Kutoven Stevens @ku_stevens Creative Director/Director @oved_industry Executive Producer Matt O’Connor @masterofpivots Copy strategy: @chomby___ Strategy : Natalia Garcia Senior Account Director Courtney Kai Dang @hicourts Senior Producer Connor Jones @jones_connor Production Coordinator Casey McIntosh @chevy_case Production Assistant - Art Olivia Cooner @oliviadeeeee Production Assistant - Camera Patrick Dawn @cinestop MOTION Director of Photography Flavia Martinez @flaviamtz 1st AC Gabe Twigg @gabe_twigg 2nd AC Kellen Vogt @kellenvogt BCam OP/Drone Connor Limbocker @cvdop Bcam AC/DIT Braulio Diaz @braudiaz Steadicam OP Efrem Peters @efremschmefrem STILLS Photographer Ryan Redcorn @redcorn Photo assist Miguel Deleon @minglemiguel ELECTRIC Gaffer Jeff T Smith @jefftrocks Best Boy Electric Chris Alley @christopher.alley GRIP Key Grip Kyle Metzger @basil_wrathbone Best Boy Grip Andy Barden SOUND Sound Mixer Zach Kahl @mcdreamerson VANITIES Wardobe Stylist Nikkoël Yvonne Kieffer Wardobe Assistant Melaiah Echo @melaiahecho HMU Cecilia Salinas @ceciliasalinasr PRODUCTION SUPPORT Van Driver Tucker Hawkins @tuckerrezinhawkins Van Driver Andy Buchanan Moho Driver Rebecca Lortroneau Craft Services Emily Pomar Catering Jeff Ross Catering Zachary Ousley Client Nike Creative : @gabtam Shaye Story @shayestory Nike Trish Chee @adventrish Nike Alyssa Bock Post Editor Braulio Diaz @braudiaz Color Grant Benesh @grantbenesh Music / Mix Forest Pond @neverhome.music Story Edit Jordan Karrr Morse @jordankarrmorse

We tell human stories. We craft with purpose and beauty. The @Nike #N7 Collection honors the land — a tribute to Indigenous legacy and strength. Inspired by the icon, @smccra . We Run With the Land. Featuring : Amber MidThunder Runners Lenise Omeasoo @sweatrockrunning Kutoven Stevens @ku_stevens Creative Director/Director @oved_industry Executive Producer Matt O’Connor @masterofpivots Senior Account Director Courtney Kai Dang @hicourts Senior Producer Connor Jones @jones_connor Production Coordinator Casey McIntosh @chevy_case Production Assistant - Art Olivia Cooner @oliviadeeeee Production Assistant - Camera Patrick Dawn @cinestop MOTION Director of Photography Flavia Martinez @flaviamtz 1st AC Gabe Twigg @gabe_twigg 2nd AC Kellen Vogt @kellenvogt BCam OP/Drone Connor Limbocker @cvdop Bcam AC/DIT Braulio Diaz @braudiaz Steadicam OP Efrem Peters @efremschmefrem STILLS Photographer Ryan Redcorn @redcorn Photo assist Miguel Deleon @minglemiguel ELECTRIC Gaffer Jeff T Smith @jefftrocks Best Boy Electric Chris Alley @christopher.alley GRIP Key Grip Kyle Metzger @basil_wrathbone Best Boy Grip Andy Barden SOUND Sound Mixer Zach Kahl @mcdreamerson VANITIES Wardobe Stylist Nikkoël Yvonne Kieffer Wardobe Assistant Melaiah Echo @melaiahecho HMU Cecilia Salinas @ceciliasalinasr PRODUCTION SUPPORT Van Driver Tucker Hawkins @tuckerrezinhawkins Van Driver Andy Buchanan Moho Driver Rebecca Lortroneau Craft Services Emily Pomar Catering Jeff Ross Catering Zachary Ousley Client Nike Creative : @gabtam Shaye Story @shayestory Nike Trish Chee @adventrish Nike Alyssa Bock Post Editor Braulio Diaz @braudiaz Color Grant Benesh @grantbenesh Music / Mix Forest Pond @neverhome.music Story Edit Jordan Karrr Morse @jordankarrmorse

The vision continues. #tomaeljuego is a movement to break boring soccer. Now we take over Art Basel — Toma Miami with youth at the center. We partnered with #nike to deliver idea, strategy, creative direction, run of show, scripting, talent integration, and design integration . Every detail counts . Beyond ads. True game-changing realness. #TakeTheGame 🙏🏾 nike squad @jps , Shep, Lena @andrerichly2 , @catherinefitzsimmons , @truart1 , @gabtam , @alexa.mekita @authentickb @andrea.feehan and many many more. Much love to our partners — takes a squad. Game play @acreativeforce Space production and design @bluerevolverinc Content Production @blue.ox @dereckdidit Experience @becore Industry squad : @oved_industry @simulacra09 @hoppo2000 @rpdavila07 @marshall.obj @unieveno @robbub @tdutton22 @hicourts @marco_lukini @jones_connor @cvdop @masterofpivots

The vision continues. #tomaeljuego is a movement to break boring soccer. Now we take over Art Basel — Toma Miami with youth at the center. We partnered with #nike to deliver idea, strategy, creative direction, run of show, scripting, talent integration, and design integration . Every detail counts . Beyond ads. True game-changing realness. #TakeTheGame 🙏🏾 nike squad @jps , Shep, Lena, @andrerichly2 , @catherinefitzsimmons , @truart1 , @gabtam , @alexa.mekita @authentickb @andrea.feehan and many many more. Much love to our partners — takes a squad. Game play @acreativeforce Space production and design @bluerevolverinc Content Production @blue.ox @dereckdidit Experience @becore Industry squad : @oved_industry @simulacra09 @hoppo2000 @rpdavila07 @marshall.obj @unieveno @robbub @tdutton22 @hicourts @marco_lukini @jones_connor @cvdop @masterofpivots

The vision continues. #tomaeljuego is a movement to break boring soccer. Now we take over Art Basel — Toma Miami with youth at the center. We partnered with #nike to deliver idea, strategy, creative direction, run of show, scripting, talent integration, and design integration . Every detail counts . Beyond ads. True game-changing realness. #TakeTheGame 🙏🏾 nike squad @jps , Shep, Lena, @andrerichly2 , @catherinefitzsimmons , @truart1 , @gabtam , @alexa.mekita @authentickb @andrea.feehan and many many more. Much love to our partners — takes a squad. Game play @acreativeforce Space production and design @bluerevolverinc Content Production @blue.ox @dereckdidit Experience @becore Industry squad : @oved_industry @simulacra09 @hoppo2000 @rpdavila07 @marshall.obj @unieveno @robbub @tdutton22 @hicourts @marco_lukini @jones_connor @cvdop @masterofpivots