@free__practice Instagram profile, stories

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Aura takes over. Nike PSG 26/27 Home Kit Launch Campaign. @nikefootball Strategy + Film Concept + Creative Direction + Art Direction / @free__practice In collaboration with the Nike Brand Creative team ⏪🔄. @psg @desire.doue @marquinhosm5 @wzairemery6 @rasheedatt10 @jackie_groenen_14 @kvara7 o.dembele7 nunomendes_5 Director / @mariusgonzalez Production / @division.global DOP / @mathieuplainfosse Editing + Post Production / @paume.p Sound Design / @echo___solutions Stylist / @jennabey Stylist Assistant / @julietocariuc @prezzz33 @gaia.derosa @naomi.homsy Set Design / @louisemekylla Movement Director / @andyansah @joranerest @rafaellecox Casting Director / @dearfarawayfriends 1st AD / @hlebaillif Hair / @kgrave Makeup / @____lm_a____ Grateful to our team, Nike team and Division team for making something with this much aura 🛰️.

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5 days ago

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Nike SPSU26 National Team Kit campaign. WIP scans, excerpts, and creative development of the graphic systems and identities for the different federations included in this campaign. @nikefootball Concept + Creative Direction + Art Direction + Graphic Design / @free__practice In collaboration with the Nike Brand Creative team. Vamos! 🛰️ FA Photographer / @williamarcandd KNVB Photographer / @petrosstudio NFF Photographer / @marie_wynants TFF Photographer / @geraymena

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1 month ago

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Ta alt for alle. Nike SPSU26 National Team Kit campaign for NFF / Norway. @nikefootball @herrelandslaget NFF / Norway @erling Concept + Creative Direction + Art Direction + Graphic Design / @free__practice In collaboration with the Nike Brand Creative team. Photographer / @marie_wynants Set Design / @louissimonon Stylist / @calvinhow Stylist Assistant / @maddybarrhamilton @chrisjohnhend @rubysavagee Movement Director / @b.ohdan @shooteurope HMU / @loumccannmakeup Production / @shooteurope Stills Post Production / @studioprivate Thank you to the Nike team for the forceful collaboration! 🇳🇴🛰️

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1 month ago

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Oranje uprising. Nike SPSU26 National Team Kit campaign for KNVB / Netherlands. @nikefootball @onsoranje KNVB / Netherlands @virgilvandijk @frenkiedejong @tijjanireijnders @memphisdepay codymathesgakpo Strategy + Concept + Creative Direction + Art Direction + Graphic Design / @free__practice In collaboration with the Nike Brand Creative team. Photographer + Director / @petrosstudio DOP / @lukingforloveagain Editor / @pundersonsgardens Sound Design / @echo___solutions Set Design / @afrazamara Stylist / @georgia.pendlebury Stylist Assistants / @alexandra__lefevre @metkilinc Movement Director / @sethdakin @amanuelkahsai HMU / @sandragovershairandmakeup HMU Assistants / @naturalblackhair @makeup.by.miladejong @gabyrevius @priscillahoutenbos_ Production / @shooteurope Stills Post Production / @futura.post Editor / @pundersonsgardens Thank you to the Nike team for the totaal collaboration and uprising with us! 🇳🇱🛰️

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1 month ago

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Guts 2 Glory. Nike SPSU26 National Team Kit campaign for FA / England. @nikefootball @england FA / England @marcusrashford @colepalmer10 @philfoden @johnstones5 @reece Concept + Creative Direction + Art Direction + Graphic Design / @free__practice In collaboration with the Nike Brand Creative team. Photographer + Director / @williamarcandd DOP / @jeremyvalender Editor / @pundersonsgardens Sound Design / @echo___solutions Set Design / @thomaspetherick Stylist / @georgia.pendlebury Stylist Assistant / @alexandra__lefevre @metkilinc @izzilewin @douglaswamiller @all_is_on_ozer_ay Movement Director / @sportsonscreen @andyansah @marccumberchoreo Production / @shooteurope  Stills Post Production / @studio_private AV Post Production / @pundersonsgardens Thank you to the Nike team for the all guts, all glory collaboration! 🏴󠁧󠁢󠁥󠁮󠁧󠁿🛰️

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1 month ago

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TOMA Casablanca. AFCON eve. Eight nations. One city. The streets decide. Strategy + Creative Direction + Art Direction + Experience Design + Graphic Design + Artist Commissioning / @free__practice Built on Nike Football global + EMEA direction. @nikefootball @official_jj10 @alozieee @hziyech Artists x Kit Graphics / Morocco / @samimoubtakir Morocco / @l43.347 Senegal / Audrey D’Erneville Egypt / @kareemlotfy Nigeria / @wekafore Ivory Coast / @peintreobou Angola / benigno_mangovo Ghana / @mattia.guarnera South Africa / @archfiendco Photographer / @gabriela_alatorre Spatial Photographer / @stemattea Production / @northsix Local Production / @ballroomprod Event Production / @auditoire Event Programming / @yardagency + @metallicinclondon Event Hosting and DJ / @ourhomecoming Thanks to the Nike team for the trust and partnership 🛰️

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1 month ago

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TOMA Casablanca. AFCON eve. Eight nations. One city. The streets decide. Strategy + Creative Direction + Art Direction + Experience Design + Graphic Design + Artist Commissioning / @free__practice   Built on Nike Football global + EMEA direction. @nikefootball @official_jj10 @alozieee @hziyech Director / @henrikalm Photographer / @gabriela_alatorre DOP / @moritzmatlik Lighting Technician / @paul_skulimma Directors Assistant / @niclasmmmmmmmmm DC Edit / @henrikalm Grading / @_johngrades_ Sound Design / @niclasmmmmmmmmm Music / @slikback Styling Coordinator / @marieassemekang Spatial Photographer / @stemattea Production / @northsix Local Production / @ballroomprod Artists x Kit Graphics / Morocco / @samimoubtakir Morocco / @l43.347 Senegal / Audrey D’Erneville Egypt / @kareemlotfy Nigeria / @wekafore Ivory Coast / @peintreobou Angola / benigno_mangovo Ghana / @mattia.guarnera South Africa / @archfiendco Event Production / @auditoire Event Programming / @yardagency + @metallicinclondon Event Hosting and DJ / @ourhomecoming Thanks to the Nike team for the trust and partnership 🛰️

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1 month ago

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Expedition Cairns. A graphic system designed to guide brand and product communication in North Face retail spaces. The Expedition Cairns direction builds on the brand’s modernist roots, taking inspiration from mountaineering magazines — treated as both archives and living catalogs of form, function, and performance. @thenorthface Strategy + Concept + Creative Direction + Art Direction + Imagery Creation / @free__practice Thanks to The North Face team for the trust and partnership 🛰️

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1 month ago

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Run your dream. Nike HO25 Eliud Kipchoge Collection campaign. @nike @nikerunning @kipchogeeliud Strategy + Concept + Creative Direction + Art Direction / @free__practice Photographer / @gabrielomoses Lighting Director / @darrenkarlsmith Digitech / @ben_quinton Movement Director / @andyansah Stylist / @indianaromavoss Stylist Assistants / @Carol Maina @Fred Oketch @claireannejuge @aafkepenninxx bceveryonedoesit Makeup / Clara Wanjira Kamande Makeup Assistant / Faith Rose Nyambura Photography Agency / @concretereplimited Production / @whale.amsterdam Post Production / @_thehandofgod Running crew / Laban Korir, Augustine Choge, Enock Kinyamal, Birhanu Legese, Yonah Mateiko, Noah Kipkemboi Thank you to Nike and everyone involved on this once in a lifetime experience. Big shout out to the GOAT @kipchogeeliud . Legendary.

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6 months ago

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10Day / 10K Challenge and Vomero18 Run House at Kite Beach, Dubai. @nikerunning Strategy + Creative Direction + Experience Design / @free__practice Based on global Nike Running creative direction. Photography / @oculisproject Event production / Alsayegh Thank you to the Nike and GMG teams for the trust and partnership as always 🤝🛰️

595 14

10 months ago

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Fear Nothing. Nike SU25 National Team Kit campaign and global direction. WIP scans, excerpts and creative development of the graphic system and identity. @nikefootball @nikewomen Strategy + Concept + Global Creative Direction + Art Direction + Graphic Design / @free__practice In collaboration with the Nike Brand Creative team 🛰️. Photography / @crownsandowls

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10 months ago

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11 months ago

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