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Will Cooper

@wtcooper

Founder & Creative Director @whoiswilliamwhite Creative Director @therugcompany
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Weeks posts
A journey with @lofficielusa inside the @whoiswilliamwhite world… talking ritual, material, craft, and of course drapery. Thank you @gracemarie.16 for the beautiful story and @sarabyworth for being a ritualistic star. Photos: @brettwoodwould
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5 months ago
Talking @whoiswilliamwhite on Canal Street with the iconic @nypost — what a dream! Thank you @willzimm @nynext for the great story. Shout to our North Canal (NoCan) neighbors: @drakesdiary @merzbschwanen @knickerbocker @thebkcircus for holding down the fort and allowing us to join the club.
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3 months ago
A little secret I’ve been keeping… @voguemagazine breaks the news! What began as “Will’s Place,” my childhood storefront-on-wheels has taken permanent physical form on Canal Street. The @whoiswilliamwhite Emporium contains a multitude of rituals to be explored at your own pace. Opening tomorrow, 8am, 325 Canal Street. Be there for the best coffee in New York from @portofmokha and stay for a hang, a chat, a human experience with the incredible Emporium team. And me! Thank you @ejtay for the beautiful words and making my childhood dreams come to life in the glossiest of all glossies. 🤍 Tip of the hat to you @brettwoodwould , the sharpest lens in town, sarabyworth, the sharpest tongue this side of the Mississippi, and to you @chloemalle for your continued support.🕯️🕯️🕯️ To my team… you make my world go around. @jcseuss @daynafrazer @natashaivy #griffin
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8 months ago
I felt human this week, truly alive. My conscience, my heart, my eyes, my spirit were challenged. I cried, I laughed, I carved new space for a more enlightened existence. This, to me, is art as energy: bringing humans together on common ground. The role of the artist today is to be a conduit, to respond to a world changing around us. That breakneck pace was extremely present. In Austria, Florentina Holzinger turns humans into the conditional subject for whom the bell tolls. A reflection on the body, water, and the tension between nature and technology, spilling into the lagoon. A human becomes the noisemaker within a bell. Stripped bodies amongst varying conceptions of water, performing acts that force you to confront how much we are producing, consuming, discarding. It’s time to wake up. In Russia, open only during preview before closing to the public, I pushed past protesters and riot police. A choral symphony of 10 live voices around an otherworldly arrangement of flowers moved me to sympathetic unrest. At the center, an inverted tree, roots reaching skyward. The proposition: politics exist in temporary dimensions, while culture communicates in eternity. Artist Timofey Dudarenko closes: “All that blooms in spring is a triumph of the most essential mechanism of all things living — the ability to change.” In Japan, Ei Arakawa-Nash responds to the human condition as a queer parent newly raising twins. A nursery of 200 multinational baby dolls, each with their own birthday and identity, greeted me as I was handed a 6kg baby to carry through the pavilion. A diaper station. A feeding room. A QR code delivering a poem for the baby in my arms. Not being a parent myself, I felt what the artist must have felt: the gift of caring for another life. Two, in their case. The responsibility of raising a human today. Powerful. At the Holy See, I was immersed in the Giardino Mistico, walking beside spiritual warriors of present and past, serenaded by a soundscape that connected my ears to my soul. Headphones on, garden underfoot, an invitation to slow down and listen. Voices from Brian Eno, FKA Twigs, Patti Smith, Dev Hynes, Meredith Monk, Jim Jarmusch. Grazie Venezia.
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8 days ago
We dyed them. We’re dropping them. We’re not making more. Hero garments. House colors. Limited edition. Landing next week to celebrate two years of William White.
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15 days ago
What a lucky boy I am. But really this is only a test for @egesas hair in photos. Also @kateyoung we look hot in white. And hi over there @laceydorn . @creativetime that was fun! Thank you @ljwhite 🤍
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16 days ago
@whoiswilliamwhite and @ellis_works_ present handcrafted well-made home objects for daily rituals. Opening May 14. On view May 15-16 10am-6pm, 325 Canal St during @nycxdesign .⁠ ⁠ #NYCDesignWeek #NYC #NewYorkCity #cabinethardware #interiors #interiordesign #luxuryinteriors #home⁠
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17 days ago
Talking about the ecosystem of @whoiswilliamwhite in @wwd today with @jeanpalmieri . A world with many facets… some might call it a lifestyle. Thank you @sarabyworth for championing my point of view. 🤍
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19 days ago
Sunday chez moi
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19 days ago
@davidnettosays and @wtcooper talk taste on the occasion of @woodardweave at @whoiswilliamwhite Slightly unhinged, loads of fun. Tune in for some design history lessons and plenty of salacious commentary.
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20 days ago
From courtyard cocktails to candlelit risotto. In Milan, as it should be. Hosted by Will Cooper, our new Creative Director.
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22 days ago
Ciao Milano that was fun Here’s the real edit
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23 days ago