The Skating Panda team was pleased to attend the premiere of
@lifelinemusical by
@robin.hiley and
@Beckyhopepalmer at
@swkplay .
The production brings attention to antimicrobial resistance, one of the most urgent global health challenges of our time. We were proud to represent our partner BEAM Alliance, who amplifies the voice of small and medium-sized enterprises in Europe innovating in the fight against AMR.
Our very stylish STOP AMR glasses (pictured đ¶) offered a simple metaphor, sometimes we need a new lens to see the scale of the challenges ahead. AMR is often invisible, but its impact is already being felt across the environment as well as human and animal health systems, communities, and economies and echoing many of the comments from the night - once you put them on, AMR is all that you could see!
It was meaningful to see people from all walks of life including the UK Special Envoy on Antimicrobial Resistance (AMR), Sally Davies, MPs championing awareness like
@nataliebennettgreen ,
@danny_the_vet and
@drbeccycooper_mp , PhD students, NGO leaders like
@jarottingen , CEO of
@wellcometrust , doctors, researchers, and industry pioneers, take part in raising awareness and helping make AMR more visible. (watch this space for more!)
AMR is not a future problem. It is happening now, and awareness is an important first step toward change. Lifeline the Musical is an important show that communicates AMR in an accessible way, increasing the visibility of the problem and reminding us that with greater awareness comes greater care, and with care comes action.
Catch a showing of
@lifelinemusical in
@swkplay while it runs until May 2nd
#AMR #BEAMAlliance #LifelineMusical #SkatingPanda #RealImpact