The online store extends the brand approach into a flexible, scalable retail platform, where a subdued interface and adaptive design system maintain product prominence while supporting evolving structures and tailored functionality.
Online store:
enroute.cc
Made at @tinloof
Credits:
Creative Direction: @viktor.hor
Design: @viktor.hor , Susana Silvestre
Project Coordination: fannykaminski__
Motion Design: @_charlescarlos
Typefaces: Only from @swisstypefaces , FK Grotesk from @floriankarsten
Courtesy of: @assosofswitzerland , @maap.cc , @nordarun , @on , @satisfyrunning , @pasnormalstudios
Enroute is a running and cycling community founded in Vancouver, built around the point where someone moves past their previous threshold.
The visual system translates that idea through progression and transformation, starting from a single point and gradually resolving into a structured form. This principle extends throughout the experience, from order tracking and onboarding flows to performance metrics and activity data, creating a consistent visual language centered on movement, exertion, and progression.
Made at @tinloof for @enroutecc
Project credits:
Creative Direction: @viktor.hor , @martinpierretaylor
Brand Strategy: @viktor.hor
Brand Design: @viktor.hor
Copywriting: @anikooool
Motion Design: @_charlescarlos
3D Design: @aliraybould
Sound Design: @bdctor
Typefaces: Only from @swisstypefaces , FK Grotesk from @floriankarsten
Omnist is a media intelligence platform that analyzes more than 20,000 articles and podcasts each day, identifying narrative trends, framing patterns, and shifts in public discourse.
Built for investors, it transforms large-scale media signals into actionable intelligence around sentiment, influence, and emerging cultural or market dynamics.
Made at @tinloof
Credits:
Creative Direction: @martinpierretaylor
Brand Strategy: @anikooool
Brand Design: @viktor.hor
Motion Design: @aljoscha_hoehborn , @_charlescarlos
Sound Design: @bdctor
Typefaces: Modena by @erkin_karamemet , and ABC Monument Grotesk by @abcdinamo
