enroute

@enroutecc

Performance Cycling Apparel Rides • Culture • Community ↓ enroute.cc | @enroute.run
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Weeks posts
What an incredible year 2024 has been! We’ve shared so many memorable rides, but what truly made this year special was the amazing community we’ve built together. It's been such a humbling experience to see our Diversion Cycling Club kits, in partnership with @maap.cc , being worn proudly by riders across the globe. We had the chance to collaborate with some of our favourite brands like @pasnormalstudios , launch new collections, and, most importantly, make new friends on the road. From unforgettable trips to exciting activations, this year was all about the connections we’ve formed, and we’re so grateful for each and every one of you that took the journey with us. Here’s to making 2025 even better—we can’t wait to ride with you!
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1 year ago
Diversion was founded on the principle of growing the sport of cycling by balancing performance and fun, while promoting uniqueness and self-expression. This year, Diversion is home to 150 cyclists of all different backgrounds, interests, and stories, each bringing a unique perspective and passion to our community.  We are immensely grateful that DV has become a platform for people connect with each other and the sport of cycling in their own way. This one’s for you. #diversion
758 37
1 year ago
A new chapter for Enroute. Today we’re unveiling a new identity, alongside refreshed sites for both cycling (.cc) and running (.run), and a new mobile app for our community. Same focus on serving our clients and the people we ride and run with, with more to come soon. Built with @tinloof as our creative and engineering partner on this journey.
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2 days ago
Field tested the @fingerscrossed.design Companion line over a 300km battle last weekend. 🤞🏽
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3 days ago
Join us as we celebrate the launch of the special T.K.O. Collaboration with Pas Normal Studios and Salomon. We’ll be hosting a relay race from our shop in Richmond. Put together your own team of 4, or register individually to be placed in a team. We highly encourage balancing teams between genders— 2 male and 2 female runners per team is ideal. Make your way over to North Richmond at 10am where we’ll begin with a 2km shakeout run to introduce the race course. After that, we race! We will have Danish-inspired eats, a DJ curating the vibe, and special prizes for our fastest runners. Join us to race, or join to hangout with the community— everyone is welcome! Please register for this event on the enroute app (link in bio) See you at the start line 🏁
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4 days ago
A great day of training with friends. We’re so lucky to call the Pacific Northwest home. ⛰️🌲☀️
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4 days ago
“We need to plan a ride to Seattle”... It started as a simple idea that @smith_kyle_ and @swildash had been kicking around since January. With FIFA swallowing up all reasonable accommodations in the city through the summer, there would need to be some semblance of a concept to convince a group to ride so far away with nothing waiting for them at the end.  They landed on something hard, simple, and rewarding. Hammer 300km to the Emerald City, catch the last train back to Vancouver, and sleep in the same bed you woke up in.  From there, it became about turning the idea into something executable. Route, timing, border crossing, fuelling, train tickets, content…everything had to line up perfectly. Then came the harder part: finding a group that wouldn’t just sign up for it, but would commit to riding it properly. 8 other legends bought in.  They kept the pace honest from the start and never let it drift. Pulls were controlled, stops were efficient, and everyone respected the plan. The temptation to put each other in the dirt on Chuckanut was ignored. No one rider trying to be a hero, just constant power through the pedals all day. Nutrition was an important piece. It’s one thing to ride to Seattle, it’s another to do it in 9 hours. The group treated it like a requirement, not a suggestion. Bottles constantly rotating, carbs always coming in. Supplied fuel provided each rider ~1000g of carbohydrates, and it’s probably the biggest reason the group held together the way they did. Everything clicked. The fellas were firing all day. No mechanicals, no crashes, no real low points. One of those rare days where the plan actually plays out the way you pictured it months earlier. Having @dev.franz there supporting the ride made a massive difference. Beyond this outrageous content, he ensured our stops stayed tight, bottles were ready, and no one had to think twice about what they needed next. It kept the momentum going and made a long day feel a lot more controlled. He is a legendary asset to us in moments like this, and we can’t thank him enough.  This one’s going to stick.
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6 days ago
PAS EPIC ROAD RIDE — MAY 9 In collaboration with @pasnormalstudios , join us for an Epic Road training ride ahead of our 200km Midsummer Ride this June. Limited spots available. Register via the Enroute.meet app through the link in bio. This is a fast-paced group ride and not suited for beginners. Full details available via the event page. See you on the road
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17 days ago
Diversion Wednesdays - Favourite Wednesdays
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17 days ago
Did someone say slurpees? 📷: @smith_kyle_
117 6
1 month ago
First light. Iona laps. Fast, flat, and honest. The MAAP Equinox Experience delivered this past Sunday with early efforts, donuts, and a final push around Richmond before rolling back for hotdogs and laughs. Appreciate everyone who showed up and for @maap for the support. @maap.rides 📸 @dev.franz
220 6
1 month ago
Join us this Sunday, March 22nd for the @maap.cc Equinox Experience Ride as we head out to Richmond for laps of Iona. We will end with a full Richmond loop, then finish with lunch @enroute.run . Join for one lap or join for the whole thing! Where: ENROUTE.CC (2205 w. 1st Ave) When: March 22, 2026 @ 7:00 a.m. Distance: 141 km/381m Link in Bio to register 📸 of our last Equinox Experience Ride in October by @dev.franz
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1 month ago