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A new chapter for Enroute.Today we’re unveiling a new identity, alongside refreshed sites for both cycling (.cc) and running (.run), and a new mobile app for our community. Same focus on serving our clients and the people we ride and run with, with more to come soon.Built with @tinloof as our creative and engineering partner on this journey.
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A new chapter for Enroute. Today we’re unveiling a new identity, alongside refreshed sites for both cycling (.cc) and running (.run), and a new mobile app for our community. Same focus on serving our clients and the people we ride and run with, with more to come soon. Built with @tinloof as our creative and engineering partner on this journey.
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2 days ago
An editorial-driven online store for Pritch.Special editions live in their own red interface, distinct from the rest of the catalog. On product pages, hovering unveils references and stories behind each piece, the inspiration that led to it.Credits:Web Design:Creative Direction: @viktor.horDesign: @viktor.horDesign Support: Susana Silvestre, @chlolevavasseurMotion Design: @s_a_m_wBranding:Creative Direction: @fredheinsohn, @martinpierretaylorBrand Strategy: @fredheinsohn, @anikoooolBrand Design: @fredheinsohn, @viktor.horMotion Design: @s_a_m_wSound Design: @bdctorPhotography: @phillip_kollTypefaces - Custom Tid Display from @lettersfromsweden, ABC Camera Plain from @abcdinamo
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An editorial-driven online store for Pritch. Special editions live in their own red interface, distinct from the rest of the catalog. On product pages, hovering unveils references and stories behind each piece, the inspiration that led to it. Credits: Web Design: Creative Direction: @viktor.hor Design: @viktor.hor Design Support: Susana Silvestre, @chlolevavasseur Motion Design: @s_a_m_w Branding: Creative Direction: @fredheinsohn , @martinpierretaylor Brand Strategy: @fredheinsohn , @anikooool Brand Design: @fredheinsohn , @viktor.hor Motion Design: @s_a_m_w Sound Design: @bdctor Photography: @phillip_koll Typefaces - Custom Tid Display from @lettersfromsweden , ABC Camera Plain from @abcdinamo
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6 days ago
The Enroute app, built for a community to discover, create, and join events.The brand's principles, pushing limits, stretching, reacting under pressure, carry directly into the interface. Screens expand, compress, and respond to input.The mobile app holds the full experience: feed, route creation, chat, leaderboards.The watch app, designed because many athletes train without a phone, keeps the essentials in dark mode, with a red Night Mode for visibility and focus.Credits:Creative Direction: @viktor.horDesign: Vitaly Belousov, @viktor.horMotion Design: @_charlescarlos3D Design: @aliraybouldTypefaces: Only from @swisstypefaces, FK Grotesk from @floriankarsten
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The Enroute app, built for a community to discover, create, and join events. The brand's principles, pushing limits, stretching, reacting under pressure, carry directly into the interface. Screens expand, compress, and respond to input. The mobile app holds the full experience: feed, route creation, chat, leaderboards. The watch app, designed because many athletes train without a phone, keeps the essentials in dark mode, with a red Night Mode for visibility and focus. Credits: Creative Direction: @viktor.hor Design: Vitaly Belousov, @viktor.hor Motion Design: @_charlescarlos 3D Design: @aliraybould Typefaces: Only from @swisstypefaces , FK Grotesk from @floriankarsten
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6 days ago
A new brand system for @enrouteccFull case study on the website.Credits:Creative Direction: @viktor.hor, @martinpierretaylorBrand Strategy: @viktor.horBrand Design: @viktor.horCopywriting: @anikoooolMotion Design: @_charlescarlos3D Design: @aliraybouldSound Design: @bdctorTypefaces: Only from @swisstypefaces, FK Grotesk from @floriankarsten
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A new brand system for @enroutecc Full case study on the website. Credits: Creative Direction: @viktor.hor , @martinpierretaylor Brand Strategy: @viktor.hor Brand Design: @viktor.hor Copywriting: @anikooool Motion Design: @_charlescarlos 3D Design: @aliraybould Sound Design: @bdctor Typefaces: Only from @swisstypefaces , FK Grotesk from @floriankarsten
0 1
6 days ago
A new online store for Enroute, built on the same language as the rebrand. The interface recedes where it should, letting product and imagery lead.Underneath sits a single design system holding both the running (.run) and cycling (.cc) stores, flexible enough to extend into future categories without losing coherence.Events, bundles, and a custom loyalty program were rebuilt around how Enroute actually operates rather than what a template assumes.Online store:enroute.ccCredits:Creative Direction: @viktor.horDesign: @viktor.hor, Susana SilvestreProject Coordination: fannykaminski__Motion Design: @_charlescarlosTypefaces: Only from @swisstypefaces, FK Grotesk from @floriankarstenCourtesy of: @assosofswitzerland, @maap.cc, @nordarun, @on, @satisfyrunning, @pasnormalstudios
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A new online store for Enroute, built on the same language as the rebrand. The interface recedes where it should, letting product and imagery lead. Underneath sits a single design system holding both the running (.run) and cycling (.cc) stores, flexible enough to extend into future categories without losing coherence. Events, bundles, and a custom loyalty program were rebuilt around how Enroute actually operates rather than what a template assumes. Online store: enroute.cc Credits: Creative Direction: @viktor.hor Design: @viktor.hor , Susana Silvestre Project Coordination: fannykaminski__ Motion Design: @_charlescarlos Typefaces: Only from @swisstypefaces , FK Grotesk from @floriankarsten Courtesy of: @assosofswitzerland , @maap.cc , @nordarun , @on , @satisfyrunning , @pasnormalstudios
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7 days ago
PRITCH's new store, built to match the rebrand and replace a templated site that no longer fit.The design system keeps products in focus, with subtle storytelling layered between them. An archive holds the brand's heritage, and the collection can be browsed on models or as standalone products.Sadly, the site never went live. PRITCH ceased operations a couple of days before going live.Credits:Web Design:Creative Direction: @viktor.horDesign: @viktor.horDesign Support: Susana Silvestre, @chlolevavasseurMotion Design: @s_a_m_wBranding:Creative Direction: @fredheinsohn, @martinpierretaylorBrand Strategy: @fredheinsohn, @anikoooolBrand Design: @fredheinsohn, @viktor.horMotion Design: @s_a_m_wSound Design: @bdctorPhotography: @phillip_kollTypefaces - Custom Tid Display from @lettersfromsweden, ABC Camera Plain from @abcdinamo
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PRITCH's new store, built to match the rebrand and replace a templated site that no longer fit. The design system keeps products in focus, with subtle storytelling layered between them. An archive holds the brand's heritage, and the collection can be browsed on models or as standalone products. Sadly, the site never went live. PRITCH ceased operations a couple of days before going live. Credits: Web Design: Creative Direction: @viktor.hor Design: @viktor.hor Design Support: Susana Silvestre, @chlolevavasseur Motion Design: @s_a_m_w Branding: Creative Direction: @fredheinsohn , @martinpierretaylor Brand Strategy: @fredheinsohn , @anikooool Brand Design: @fredheinsohn , @viktor.hor Motion Design: @s_a_m_w Sound Design: @bdctor Photography: @phillip_koll Typefaces - Custom Tid Display from @lettersfromsweden , ABC Camera Plain from @abcdinamo
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7 days ago
The new @enrouteccFull case study on the website.Credits:Creative Direction: @viktor.hor, @martinpierretaylorBrand Strategy: @viktor.horBrand Design: @viktor.horCopywriting: @anikoooolMotion Design: @_charlescarlos3D Design: @aliraybouldSound Design: @bdctorTypefaces: Only from @swisstypefaces, FK Grotesk from @floriankarsten
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The new @enroutecc Full case study on the website. Credits: Creative Direction: @viktor.hor , @martinpierretaylor Brand Strategy: @viktor.hor Brand Design: @viktor.hor Copywriting: @anikooool Motion Design: @_charlescarlos 3D Design: @aliraybould Sound Design: @bdctor Typefaces: Only from @swisstypefaces , FK Grotesk from @floriankarsten
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7 days ago
Inside PRITCH.Full case study on the website.Credits:Creative Direction: @fredheinsohn, @martinpierretaylorBrand Strategy: @fredheinsohn, @anikoooolBrand Design: @fredheinsohn, @viktor.horMotion Design: @s_a_m_wSound Design: @bdctorPhotography: @phillip_kollBook Printing: @europrint_medienBook Binding: @kluender_buchbindereiTypefaces: Custom Tid Display from @lettersfromsweden, ABC Camera Plain from @abcdinamo
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Inside PRITCH. Full case study on the website. Credits: Creative Direction: @fredheinsohn , @martinpierretaylor Brand Strategy: @fredheinsohn , @anikooool Brand Design: @fredheinsohn , @viktor.hor Motion Design: @s_a_m_w Sound Design: @bdctor Photography: @phillip_koll Book Printing: @europrint_medien Book Binding: @kluender_buchbinderei Typefaces: Custom Tid Display from @lettersfromsweden , ABC Camera Plain from @abcdinamo
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9 days ago
Enroute is a running and cycling community originating from Vancouver, built around the threshold where someone outpaces themselves.The graphic system follows the same logic: a dot at the start, a rectangle at the end, progression in between.

It runs through order tracking, the community app onboarding, and performance data, with one consistent language for effort and its outcome.Full case study on the website.Credits:Creative Direction: @viktor.hor, @martinpierretaylorBrand Strategy: @viktor.horBrand Design: @viktor.horCopywriting: @anikoooolMotion Design: @_charlescarlos3D Design: @aliraybouldSound Design: @bdctorTypefaces: Only from @swisstypefaces, FK Grotesk from @floriankarsten
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Enroute is a running and cycling community originating from Vancouver, built around the threshold where someone outpaces themselves. The graphic system follows the same logic: a dot at the start, a rectangle at the end, progression in between.

It runs through order tracking, the community app onboarding, and performance data, with one consistent language for effort and its outcome. Full case study on the website. Credits: Creative Direction: @viktor.hor , @martinpierretaylor Brand Strategy: @viktor.hor Brand Design: @viktor.hor Copywriting: @anikooool Motion Design: @_charlescarlos 3D Design: @aliraybould Sound Design: @bdctor Typefaces: Only from @swisstypefaces , FK Grotesk from @floriankarsten
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9 days ago
A nod to MNIST.Full case study on the website.Credits:Creative Direction: @martinpierretaylorBrand Strategy: @anikoooolBrand Design: @viktor.horMotion Design: @aljoscha_hoehbornSound Design: @bdctorTypefaces: Modena by @erkin_karamemet, and ABC Monument Grotesk by @abcdinamo
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A nod to MNIST. Full case study on the website. Credits: Creative Direction: @martinpierretaylor Brand Strategy: @anikooool Brand Design: @viktor.hor Motion Design: @aljoscha_hoehborn Sound Design: @bdctor Typefaces: Modena by @erkin_karamemet , and ABC Monument Grotesk by @abcdinamo
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9 days ago
Pritch's brand book.Printed and bound in Berlin: leather cover, silver foil emboss, every paper choice made on site at the bindery.Credits:Creative Direction: @fredheinsohn, @martinpierretaylorBrand Strategy: @fredheinsohn, @anikolegnerBrand Design: @fredheinsohn, @viktor.horMotion Design: @s_a_m_wSound Design: @bdctorPhotography: @phillip_kollBook Printing: @europrint_medienBook Binding: @kluender_buchbindereiTypefaces: Custom Tid Display from @lettersfromsweden, ABC Camera Plain from @abcdinamo
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Pritch's brand book. Printed and bound in Berlin: leather cover, silver foil emboss, every paper choice made on site at the bindery. Credits: Creative Direction: @fredheinsohn , @martinpierretaylor Brand Strategy: @fredheinsohn , @anikolegner Brand Design: @fredheinsohn , @viktor.hor Motion Design: @s_a_m_w Sound Design: @bdctor Photography: @phillip_koll Book Printing: @europrint_medien Book Binding: @kluender_buchbinderei Typefaces: Custom Tid Display from @lettersfromsweden , ABC Camera Plain from @abcdinamo
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10 days ago
A gamified platform for the ARC Prize, exploring the boundary where problems stay intuitive for humans but challenging for AI.The MVP we designed and built focused on the core loop: solve tasks, build a history, contribute to a shared difficulty profile. The system was set up to scale toward leaderboards, rankings, and automated AI submissions.A shift in priorities within the ARC Foundation paused it before launch.Credits:Creative Direction: @martinpierretaylor, @viktor.horProduct Design: @tommydotcvMotion Design: @_charlescarlos, sayeediSound Design: @bdctor3D Design: @aliraybouldTypefaces: FK Raster Grotesk from @floriankarsten, ABC Monument Grotesk from @abcdinamo
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A gamified platform for the ARC Prize, exploring the boundary where problems stay intuitive for humans but challenging for AI. The MVP we designed and built focused on the core loop: solve tasks, build a history, contribute to a shared difficulty profile. The system was set up to scale toward leaderboards, rankings, and automated AI submissions. A shift in priorities within the ARC Foundation paused it before launch. Credits: Creative Direction: @martinpierretaylor , @viktor.hor Product Design: @tommydotcv Motion Design: @_charlescarlos , sayeedi Sound Design: @bdctor 3D Design: @aliraybould Typefaces: FK Raster Grotesk from @floriankarsten , ABC Monument Grotesk from @abcdinamo
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10 days ago
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