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Vaughn Vreeland

@vaughn

I make food and stuff @nytcooking @nytimes subscribe to BAKE TIME and pre-order COOKIES👇 bless your heart.
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Weeks posts
it’s been 6 months (!!) since my cookie baby was born, and it’s taken me about that long to process it all. mostly the fact that @pattilupone ate my cookies 😰 can you BELIEVE? I didn’t post much from the tour, so here’s some highlights from what y’all helped make the time of my life 😭 thank you to all the friends, family and cookie monsters that came out with undying support. i’m still reeling and I love you all!! 💞💪
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1 day ago
🫖 the MAY MONTHLY BAKE: the world’s best scones!!! not just any scones, @sherbst914 ’s famous extra-tender chocolate chip scones. not only did she make me fall in love with scones as a concept, but she also made @beckyblairhughes !! these are a few of my favorite things! 💞 @christophertestani is responsible for these gorgeous photos; @rebeccajurkevich is responsible for that chocolate DRIP. the video is a gas!! @mattmyvideo is responsible for that, go watch it on youtube 🥹 and sign up for BAKE TIME in the ole bio.
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4 days ago
6 months of BAKE TIME and we’re at ‼️ a million ‼️ subscribers 😭😭😭 gooped, to say the least! to celebrate, here are pics from a cheeky lil hang with my uber talented girlie @taylormillerphoto thank you all!! especially my editor supreme @mcleimkuhler , the incredible video team and every big cheese who championed it! gonna go through the listserv this weekend to see which of my friends are subscribed 🙃 if you don’t wanna get the absolute chop, go sign up :)
2,233 53
1 month ago
CARROT 🥕CAKE 🥕BUTTER 🥕MOCHI 🥕 april’s monthly bake is one of my favorite things i’ve made in a loooong time. all the perfect squishy texture of butter mochi mixed with the spicy goodness of carrot cake. my two favorite desserts in one!! shoutout to @chefwonder for chatting with me about all things butter mochi and hawaiian party culture. go watch the video! and sign up for my BAKE TIME newsletter to get the recipe for free! photo and styling by my dream team @dmalosh and @simoncooks 😍
1,042 25
1 month ago
make like @nigellalawson this weekend and bake up some guinness 😏 you cheeky devil! the march monthly bake is the queen’s iconic chocolate cake with a naughty little secret. I almost had as much fun making it as I did forcing some nigella innuendo in the video (watch now on youtube and don’t forget to subscribe to my newsletter -BAKE TIME!) not pictured: my split G 💚
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2 months ago
❤️‍🔥february monthly bake❤️‍🔥 one of my favorite desserts in nyc, now available on demand! the chocolate mousse with candied hazelnuts from @penny_newyork rendered me speechless when I first had it. (a feat in and of itself!) it’s like deconstructed nutella and I think you should make it for the people you love 💗 if you subscribe to my newsletter, Bake Time, you get this recipe (and every monthly bake) for FREEEEE, plus many more ramblings from this sordid mind of mine 🤪 thank you chef @joshuaj88 and @phoebegng for bestowing me with your secrets!! gorgeous shots by a fave duo of mine, @linda.xiao and @rebeccajurkevich 🥰
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3 months ago
they let me outside!! I shred (and didn’t fall!); I ate red meat for every meal; I claimed the après ski lifestyle as my own (no longer stolen valor, see: aforementioned shredding); I witnessed two good friends lock in for LIFE; and I only endangered two lives along the way (one was mine, the other didn’t break up with me). giddy freakin up!!! 🤠🐎
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3 months ago
still processing 2025 lol but while u wait for my requisite retrospective photo dump, here are some of my fave moments and lewks from baked with love 🎂🎄 big thank you to @tomatoesvintage for being the best stylist friend ever and @ughchad for his extensive and delectable closet (the swan and the cake shirts are his so don’t ask me to borrow them) 🥹🥰 also THANK YOU to the wardrobe team (meg and esra my queens) and to my love @sophieshoob for beating this face to the gods every morning! I hope everyone had a restorative holiday, i’m finally not dreading opening instagram again so you may see more from me! may!
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4 months ago
baked with love finale tonight! with @damemaryberry !!!!!!!!! I still can’t get over it 😭 watch her read me like a book with my big “american” bites — tune into @hallmarkchannel at 9/8c or watch tomorrow on @hallmarkplus I can’t believe we’re coming to a close, stay tuned for a big sappy post ❤️ congratulations to all our finalists!
1,509 36
5 months ago
Eight weeks of hard work and delicious bakes all come down to this moment! 🎉 Watch the finale of #BakedWithLove: Holiday tonight at 9/8c and next day on @HallmarkPlus .
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5 months ago
HAPPY COOKIE WEEK!!! this year we had some fun around here!! “… but make it a cookie” mama please!? I turned movie night into the popcorn bucket cookie 🍿🍫🍬 chock full of your fave movie theater candy, brushed with butter and rolled in popcorn. she’s unhinged and I love her! if you’re around this sunday, come see me in greenpoint at 9 am or me AND @clarkbar at 11 in dumbo — we’re giving out cookies and special print editions of the PAPE. plus, something fun for the first 15 people in line 😍 LONG LIVE LAUGH LOVE COOKIE WEEK
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5 months ago
We’re dropping a special episode of She’s My Cherry Pie today with cookie connoisseur Vaughn Vreeland! @vaughn is a writer, recipe creator, and video host for @nytcooking . Vaughn also led the charge this year on NYT’s Cookie Week, the annual holiday event beloved by home bakers everywhere, which just dropped yesterday. He’s also the co-author of the new book “Cookies: The Best Recipes for the Perfect Anytime Treat.” ⁠ ⁠ Vaughn joins host @jessiesheehanbakes for a festive, cookie-packed convo. He shares stories from his lifelong love of baking, including kitchen adventures with his grandmother; his early days making box-mix cakes as a kid; and the Food Network obsession that helped shape his creativity. Vaughn also talks about his path into food media, how he landed at the Times, and what it’s like spearheading Cookie Week this year (plus, he dishes on the recipe he developed, the Popcorn Bucket Cookie; see slide 3). ⁠ Then, he walks Jessie through his Chewy Brownie Cookies recipe from “Cookies.” (You can find the recipe on our Substack!)⁠ ⁠ Listen on @apple , @spotify , @youtube , or wherever you get your podcasts! Thank you to @diamondnuts for supporting our show.⁠ ⁠ Chewy Brownie 🍪📸 @markweinbergnyc for @nytimes ⁠ ⁠ Popcorn Bucket 🍪📸 @rachelvanni_ for @nytimes . Food Stylist: @samanthaseneviratne . Prop Stylist: @hedgehedge
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5 months ago