Ush Kanda

ADIDAS . FW25 . ADISTAR CONTROL Final instalment and we’re out ✨such a fun one to work on! Thanks to everyone involved! Till next time ✌🏽 Creative - @tangentagency Production - @tangentagency Stills Art Director : 🙋🏽‍♀️ Local Production- @barcelonaproduction Photographer - @deanmartindale DOP - @simon.slatt Digi - @fergsriley Stylist - @kerrysaxonstylist

ADIDAS . FW25 . ADISTAR CONTROL 5 Back with Part 2 of such a fun shoot! Shooting on location really does just hit different 👌🏽 Creative - @tangentagency Production - @tangentagency Stills Art Director : 🙋🏽‍♀️ Local Production- @barcelonaproduction Photographer - @deanmartindale DOP - @simon.slatt Digi - @fergsriley Stylist - @kerrysaxonstylist

ADIDAS . FW25 . ADISTAR CONTROL 5 Working with @adidasoriginals  to launch the Adistar Control 5 for FW25. We took to the streets of Barcelona to capture the real moments that bring the retro runner to today’s streets, such a fun shoot with such a great crew! ✨ Creative - @tangentagency Production - @tangentagency Stills Art Director : 🙋🏽‍♀️ Local Production- @barcelonaproduction Photographer - @deanmartindale DOP - @simon.slatt Digi - @fergsriley Stylist - @kerrysaxonstylist

SAUCONY SILO . FW25 . PURITY IN FORM Drama. Skill. Intensity. Each word defines the beautiful game and each emotion is captured in the dynamic silhouette of the 586i S. Originally born from the pitch, we flipped the lens and honed in on the tension, anguish and triumph of the game, reinterpreting that energy through modern and expressive visuals that celebrate athletic heritage and human passion. That wraps up an incredible campaign - loved every mixture of working on this job 👌🏽 @saucony.silo @tangentagency Creative Director: @zan_gregson Director/ DOP: @simon.slatt Art director: @ush_kanda Photography: @simon.slatt Producer: Nicola Smith Account manager: @mattyhoey Gaffer: @willgchurchill Spark: Tim May Spark: Dragos Czinjepolschi Spark: Elliot Kennedy AC/ Loader: @iameshuth Digi assist: Georgia Fay Williams Set Design: @hannahknowlesstudio Set design assistant: Luke Marchant Stylist: @abby_adler_ Stylist assistant: Philip smith HMU: @ashleyjordanj Movement director: @jasiahmarshall Movement artist: @islabowles Movement artist: @salomepressac Model: @lawal_folarin Film: @kodak_shootfilm , @digital_orchard Camera EQ: @emmyland Studio and Lighting: @shl.london

SAUCONY SILO . FW25 . PURITY IN FORM A unison of multiple Saucony styles, the Grid X Ultra S is a multilayered, multi-hyphenate silhouette. Primed for both town and trail, it’s a shoe defined by its versatility, bolstered by an array of ingenious, functional tech. @saucony.silo @tangentagency Creative Director: @zan_gregson Director/ DOP: @simon.slatt Art director: 🙋🏽‍♀️ Photography: @simon.slatt Producer: Nicola Smith Account manager: @mattyhoey Gaffer: @willgchurchill Spark: Tim May Spark: Dragos Czinjepolschi Spark: Elliot Kennedy AC/ Loader: @iameshuth Digi assist: Georgia Fay Williams Set Design: @hannahknowlesstudio Set design assistant: Luke Marchant Stylist: @abby_adler_ Stylist assistant: Philip smith HMU: @ashleyjordanj Movement director: @jasiahmarshall Movement artist: @islabowles Movement artist: @salomepressac Model: @lawal_folarin Film: @kodak_shootfilm , @digital_orchard Camera EQ: @emmyland Studio and Lighting: @shl.london

SAUCONY SILO . FW25 . PURITY IN FORM Shaking off the new year cobwebs and sharing some work from the SILO Series we created last year. Influenced by the scale, hubris and magnificence of mountaineering, the story of the Trekker S is one of proportion, delusion and ultimately, triumph. Trailblazing. Singular. Unorthodox. The Trekker S is the humble hiking trainer born anew. Collaborating with @hannahknowlesstudio we lent into historical film noir references to create a set design that felt towering and ever present. @saucony.silo @tangentagency Creative Director: @zan_gregson Director/ DOP: @simon.slatt Art director: @ush_kanda Photography: @simon.slatt Producer: Nicola Smith Account manager: @mattyhoey Gaffer: @willgchurchill Spark: Tim May Spark: Dragos Czinjepolschi Spark: Elliot Kennedy AC/ Loader: @iameshuth Digi assist: Georgia Fay Williams Set Design: @hannahknowlesstudio Set design assistant: Luke Marchant Stylist: @abby_adler_ Stylist assistant: Philip smith HMU: @ashleyjordanj Movement director: @jasiahmarshall Movement artist: @islabowles Movement artist: @salomepressac Model: @lawal_folarin Film: @kodak_shootfilm , @digital_orchard Camera EQ: @emmyland Studio and Lighting: @shl.london #filmnoir #cinematicstyle #visualstorytelling #stylecinema

SAUCONY SILO . FW25 . PURITY IN FORM This one was a memorable one. A pool of blank slime, a blank canvas - the Momentum S showed up. Defined by monochrome tones, the Momentum S stands out through the fluidity of its two tone materials and streamlined design. In close collaboration with stylist @abbyadler and set stylist @hannahknowlesstudio , we brought the shoe’s almost liquid, free flowing lines to life. @saucony.silo @tangentagency Creative Director: @zan_gregson Director/ DOP: @simon.slatt Art director: @ush_kanda Photography: @simon.slatt Producer: Nicola Smith Account manager: @mattyhoey Gaffer: @willgchurchill Spark: Tim May Spark: Dragos Czinjepolschi Spark: Elliot Kennedy AC/ Loader: @iameshuth Digi assist: Georgia Fay Williams Set Design: @hannahknowlesstudio Set design assistant: Luke Marchant Stylist: @abby_adler_ Stylist assistant: Philip smith HMU: @ashleyjordanj Movement director: @jasiahmarshall Movement artist: @islabowles Movement artist: @salomepressac Model: @lawal_folarin Film: @kodak_shootfilm , @digital_orchard Camera EQ: @emmyland Studio and Lighting: @shl.london #artdirection #cinematicstyle #visualstorytelling

SAUCONY SILO . FW25 . PURITY IN FORM The Kinvara 1 S explores the space where nature, movement, and technology meet. Inspired by the Tarahumara runners and the idea of the body in constant dialogue with the ground beneath it, we looked at growth, motion, and the spine as a source of life and strength. Collaborating with choreographer & movement director @jasiahmarshall was such a joy - Jasiah brought the connection to life — stripped back, intentional, and rooted in movement. @saucony.silo @tangentagency Creative Director: @zan_gregson Director/ DOP: @simon.slatt Art director: @ush_kanda Photography: @simon.slatt Producer: Nicola Smith Account manager: @mattyhoey Gaffer: @willgchurchill Spark: Tim May Spark: Dragos Czinjepolschi Spark: Elliot Kennedy AC/ Loader: @iameshuth Digi assist: Georgia Fay Williams Set Design: @hannahknowlesstudio Set design assistant: Luke Marchant Stylist: @abby_adler_ Stylist assistant: Philip smith HMU: @ashleyjordanj Movement director: @jasiahmarshall Movement artist: @islabowles Movement artist: @salomepressac Model: @lawal_folarin Film: @kodak_shootfilm , @digital_orchard Camera EQ: @emmyland Studio and Lighting: @shl.london #artdirection #cinematicstyle #CreativeDirection

SAUCONY SILO . FW25 . PURITY IN FORM So excited to share this project, this was such an incredible project to be part of 🤩 For the FW26 Saucony SILO drop, we reimagined the story behind a collection of reinvented icons. Tracing every product back to its origin, we found fresher ways to tell its progression and rebirth, honouring the legacy while pushing the narrative forward. So proud of the work on this one, with the dream team as always…strap in this is a bit of a series 👌🏽 Massive shoutout to @simon.slatt for his artistry on stills and motion 🎥 @saucony.silo @tangentagency Creative Director: @zan_gregson Director/ DOP: @simon.slatt Art director: @ush_kanda Photography: @simon.slatt Producer: Nicola Smith Account manager: @mattyhoey Gaffer: @willgchurchill Spark: Tim May Spark: Dragos Czinjepolschi Spark: Elliot Kennedy AC/ Loader: @iameshuth Digi assist: Georgia Fay Williams Set Design: @hannahknowlesstudio Set design assistant: Luke Marchant Stylist: @abby_adler_ Stylist assistant: Philip smith HMU: @ashleyjordanj Movement director: @jasiahmarshall Movement artist: @islabowles Movement artist: @salomepressac Model: @lawal_folarin Film: @kodak_shootfilm , @digital_orchard Camera EQ: @emmyland Studio and Lighting: @shl.london #artdirection #cinematicstyle #CreativeDirection

ADIDAS X SPORTS DIRECT . SS25 . ADIDAS ESSENTIALS It’s always incredible to see to your work in the flesh and live to the public! Lots of love on this and with such a star studded class, hard not to right?! Talent : @jobebellingham nonzinoo10 @levicolwill @jurrientimber @alessia @katie_mccabe11 Cohen Corner @ryhannaparara13 @louis.amroliwala @goals4girls @boxupcrime Crew Creative : @tangentagency Production : @tangentagency Stills Art Directors : @zan_gregson 🙋🏽‍♀️ Motion Director : 🙋🏽‍♀️ Photographer : @deanmartindale Lighting Assist : @bonardsam Lighting Assist : @jedbarnes94 Digi Assist : @fergsriley BTS Videographer : @layson__ London Crew AD : @gcassavetti 2nd AD : Ellysha Eglon-Smith DOP : @tangentagency 2nd A/C : @andrepintoo DOP : @jameskilleendop 1st A/C : @callumtunmore Gaffer : @davebirdphoto Gaffer / Spark : @sam_girdler Spark : @tobias____may Sound Recordist : @g_granata12 Stylist : @kerrysaxonstylist Styling Assistant : @Esme  Whiteside Styling Assistant : @talulah_mason HMU : @loumccannmakeup HMU Assistant : Natalie McKay HMU Assistant : Bella Pol Production Manager : @smithproducer Production Assist : Marco Petulla Production Assist : Zarife Sevin Production Assist : Amaani Patel Manchester Crew AD : @billie_hallo DOP : @tangentagency 1st A/C : @Henry  Northrop Gaffer : @mmarknolan Spark : Nathan Matthews Spark : Will Sutton Stylist : @kerrysaxonstylist Styling Assistant : Zoe Wilson Hair & MUA Natalie McKay Hair & MUA Assistant Ella Brennan Production Manager : @smithproducer Production Assist : Izzy Harrison #sportsfashion #artdirection #adidas

ADIDAS X SPORTS DIRECT . SS25 . ADIDAS ESSENTIALS This campaign focuses on how sport fosters community - creating space for belonging, connection, and something greater than the individual. From grassroots to greatness, the campaign features adidas athletes, content creators and community groups, showcasing the many ways sport brings us together. Talent : @jobebellingham nonzinoo10 @levicolwill @jurrientimber @alessia @katie_mccabe11 Cohen Corner @ryhannaparara13 @louis.amroliwala @goals4girls @boxupcrime Crew Creative : @tangentagency Production : @tangentagency Stills Art Directors : @zan_gregson 🙋🏽‍♀️ Motion Director : 🙋🏽‍♀️ Photographer : @deanmartindale Lighting Assist : @bonardsam Lighting Assist : @jedbarnes94 Digi Assist : @fergsriley BTS Videographer : @layson__ London Crew AD : @gcassavetti 2nd AD : Ellysha Eglon-Smith DOP : @tangentagency 2nd A/C : @andrepintoo DOP : @jameskilleendop 1st A/C : @callumtunmore Gaffer : @davebirdphoto Gaffer / Spark : @sam_girdler Spark : @tobias____may Sound Recordist : @g_granata12 Stylist : @kerrysaxonstylist Styling Assistant : @Esme  Whiteside Styling Assistant : @talulah_mason HMU : @loumccannmakeup HMU Assistant : Natalie McKay HMU Assistant : Bella Pol Production Manager : @smithproducer Production Assist : Marco Petulla Production Assist : Zarife Sevin Production Assist : Amaani Patel Manchester Crew AD : @billie_hallo DOP : @tangentagency 1st A/C : @Henry  Northrop Gaffer : @mmarknolan Spark : Nathan Matthews Spark : Will Sutton Stylist : @kerrysaxonstylist Styling Assistant : Zoe Wilson Hair & MUA Natalie McKay Hair & MUA Assistant Ella Brennan Production Manager : @smithproducer Production Assist : Izzy Harrison #sportfashion #artdirection #community

ADIDAS X SPORTS DIRECT . SS25 . ADIDAS ESSENTIALS Had the pleasure of working with @adidas  and @sportsdirectuk  for their release of the Essentials range. This was a huge one for me - not only directing on Stills but directing and interviewing across Motion assets. Getting to chat and laugh with some incredible talent will forever be a huge highlight for me! 3 Shoots days across the UK big love for the teams across this! 🤩 Talent : @jobebellingham nonzinoo10 @levicolwill @jurrientimber @alessia @katie_mccabe11 Cohen Corner @ryhannaparara13 @louis.amroliwala @goals4girls @boxupcrime Crew Creative : @tangentagency Production : @tangentagency Stills Art Directors : @zan_gregson 🙋🏽‍♀️ Motion Director : 🙋🏽‍♀️ Photographer : @deanmartindale Lighting Assist : @bonardsam Lighting Assist : @jedbarnes94 Digi Assist : @fergsriley BTS Videographer : @layson__ London Crew AD : @gcassavetti 2nd AD : Ellysha Eglon-Smith DOP : @tangentagency 2nd A/C : @andrepintoo DOP : @jameskilleendop 1st A/C : @callumtunmore Gaffer : @davebirdphoto Gaffer / Spark : @sam_girdler Spark : @tobias____may Sound Recordist : @g_granata12 Stylist : @kerrysaxonstylist Styling Assistant : @Esme  Whiteside Styling Assistant : @talulah_mason HMU : @loumccannmakeup HMU Assistant : Natalie McKay HMU Assistant : Bella Pol Production Manager : @smithproducer Production Assist : Marco Petulla Production Assist : Zarife Sevin Production Assist : Amaani Patel Manchester Crew AD : @billie_hallo DOP : @tangentagency 1st A/C : @Henry  Northrop Gaffer : @mmarknolan Spark : Nathan Matthews Spark : Will Sutton Stylist : @kerrysaxonstylist Styling Assistant : Zoe Wilson Hair & MUA Natalie McKay Hair & MUA Assistant Ella Brennan Production Manager : @smithproducer Production Assist : Izzy Harrison #sportsfashion #artdirection #adidas