Another instalment of @saucony.silo lookbook content — kicking off with a short film teasing the FW25 collection.
A dream project for my first full 16mm shoot, accompanied with full tungsten lighting setups.
Big shoutout to @iameshuth and @willgchurchill for the extra graft in bringing the vision to life and everyone else involved who put in serious work across the three days.
This is just the beginning. You’ll see the rest of the campaign rolling out across the next few months 🙌
@saucony.silo@tangentagency
Creative Director: @zan_gregson
Director/ DOP: @simon.slatt
Art director: @ush_kanda
Producer: Nicola Smith
Account manager: @mattyhoey
Gaffer: @willgchurchill
Spark: Tim May
Spark: Dragos Czinjepolschi
Spark: Elliot Kennedy
AC/ Loader: @iameshuth
Digi assist: Georgia Fay Williams
Set Design: @hannahknowlesstudio
Set design assistant: Luke Marchant
Stylist: @abby_adler_
Stylist assistant: Philip smith
HMU: @ashleyjordanj
Movement director: @jasiahmarshall
Movement artist: @islabowles
Movement artist: @salomepressac
Model: @lawal_folarin
Film: @kodak_shootfilm , @digital_orchard
Camera EQ: @emmyland
Studio and Lighting: @shl.london
#SauconySilo #CinematicStyle #VisualStorytelling #DirectorOfPhotography #FilmDirector #CreativeDirection #Cinematography #StyleCinema
The final instalment of the Saucony SILO FW25 lookbook. We collaborated with three super talented people. Documenting how each set/ look came together and the ideas they brought through to each product story.
Shot on Kodak 500T with the Arriflex 416
lab + scan by Digital Orchard
@saucony.silo@tangentagency
Creative Director: @zan_gregson
Director/ DOP: @simon.slatt
Art director: @ush_kanda
Producer: Nicola Smith
Account manager: @mattyhoey
Gaffer: @willgchurchill
Spark: Tim May
Spark: Dragos Czinjepolschi
Spark: Elliot Kennedy
AC/ Loader: @iameshuth
Digi assist: Georgia Fay Williams
Set Design: @hannahknowlesstudio
Set design assistant: Luke Marchant
Stylist: @abby_adler_
Stylist assistant: Philip smith
HMU: @ashleyjordanj
Movement director: @jasiahmarshall
Movement artist: @islabowles
Movement artist: @salomepressac
Model: @lawal_folarin
Film: @kodak_shootfilm , @digital_orchard
Camera EQ: @emmyland
Studio and Lighting: @shl.london
#ShotOnFilm, #KodakShootFilm, #16mmfilm, #super16, #kodakcinema
Saucony SILO SS25 - Purity in Form.
Purity in Form is a redaction of the unnecessary to reveal true essence.
_______
For the SS25 lookbook we got to really explore the stories behind each product, and worked as a team to creatively interpret the 5 key silhouettes.
Most of it was shot on film, and we played around with some interesting lighting and grading styles. Honestly, a dream project with an amazing client and team.
Also got the FW25 campaign dropping very soon for Saucony SILO, which I’m absolutely gassed to share.
Huge shoutout to the whole team, as always!
@tangentagency@saucony.silo
Creative Director - @zan_gregson
Creatives - @jaketollady@designoftheabbott@simon.slatt
Photography - @simon.slatt
Account Manager - @mattyhoey
Retouch - @coreymullaney
Stylist - @abby_adler_
Stylist assistant - Emeline Taverne
HMU - @ashleyjordanj
Lighting Tech - @assist_north
Digi Tech/ Lighting Assistant - @leejamesthompson
Models - @shanel.marie
, Kalle Meyer
