Based in the UAE, ai71 is dedicated to the responsible development of tools that enable transformative change for both government and private sectors.
We leaned into what makes ai71 unique — their hands-on approach and ability to collaborate directly with practitioners. This allows them to serve partners in a tangible way and with immediate impact.
We drew inspiration from natural forms and patterns, illustrating the intelligence that we’re harnessing to power society forward.
Those natural forms serve as a foundation to represent how the components that make up their work — models, data, expertise, relationships — flow together and evolve, converging to create a vibrant, sophisticated world that is more than the sum of its parts.
In collaboration with ai71.
The UQ team: @m.bigdeal@garrettherzik@maisie.design@chrisreath@danielfuhrer@pruppanner
Scam Spotter is a consumer outreach initiative from FightCybercrime and Google to help fight scams. Its goal is to raise awareness, provide easy to understand information and stop people from getting scammed.
We worked alongside Sandy Russell Creative to create the brand identity, website, and a series of animated videos to bring the initiative to life.
When the initiative first launched in 2021, most scams involved gift cards and targeted seniors. But now scams are everywhere and affecting everyone; Gen Z, Gen X, Baby Boomers, Gen Alpha. Scammers are on all types of platforms and AI can give them wider reach. Scams aren't rare anymore — they're routine.
Instead of focusing on the worst case scenarios, we focused on everyday avoidance of scams. We wanted to prepare people to spot a scam, no matter what form it might take. No scare tactics. Just smart habits.
In collaboration with
@wefightcybercrime@google@sandyrussellcreative@mollydotstudio@con_mchugh
The dream team ❤️
@courtsanford@sandy.russellc@m.bigdeal@con_mchugh@dmkirschberg@jespervos@marvinschwaibold@jaytel__@pruppanner
Our process is rooted in strategy and exploration. We help our clients look inward to imagine what’s possible, building programs with the versatility to grow through shifts in industry and culture.
A CREATIVE APPROACH FOR
EFFECTIVE OUTCOMES
Nova Credit opens pathways to financial opportunity for people with limited credit history. We worked closely with their team to develop a new visual brand language, verbal identity and website to speak to both consumers and banking institutions.
Afresh’s purpose built platform pairs machine learning with human-powered insights to handle the complexities of fresh forecasting, inventory, ordering, and store operations. Their mission is to eliminate food waste and make fresh food accessible to all.
We are honored to work closely with the team at @afreshtechnologies to develop a new brand strategy, verbal identity, visual identity and website.
The mark is inspired by organic shapes — leaves and sprouts — arranged in a swirling motion, representing the type of sorting, thinking and operational order provided by Afresh’s platform. Arranged in a perfectly engineered circle, it forms an engine-like spin. It is a synthesis engineering and organics. Technical acumen brilliantly applied to all phases of a fresh department. Together, these elements represent a spark.
We wanted to get a much deeper visualization of Afresh using motion, color, and typography. We imagined a world of machine intelligence organizing the complexity of fresh produce. High-quality renders of food provided a window into this world. We took a lot of inspiration from intelligent systems, data manipulation and machine learning concepts.
Putting fresh produce front and center means a bright, contemporary palette from which to pull. The wash of light green provides an enticing background for an electric set of colors to explode out from.
A huge congratulations to everyone involved, including our partners Alex Anderson @accentshift and PrePost @prepost3d
We're honored to receive a @thewebbyawards nomination for our collaboration with Jigsaw for Best Individual Editorial Feature for Internet Shutdowns.
A creative collaboration with work from the UQ team, Jigsaw @madebykaran@accessnow and @kirschberg__
Hummingbird helps institutions fight financial crime using better communications and technology. We collaborated with the Hummingbird team to develop a new brand language and interactive experience around a new logomark created by @jessicahische . Custom guilloché-style patterns — evoking the feeling of currency — were combined with vibrant gradients and photorealistic illustrations in textural mosaics. The custom typography from @pangram.pangram transitions from complicated letterforms to more simplified, representing the ease and clarity of using Hummingbird.
A creative collaboration with some of the best including @jessicahische@pangram.pangram@drexy___spice@jessicastrelioff and Joe Robinson and his team at Hummingbird.
See more at http://hummingbird.co
Full case study coming soon.
