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Jaytel

@jaytel__

Design Studio @shopify , prev founder @mollydotstudio (acquired), and design at  NY
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We’re thrilled to announce that Molly has been acquired by @shopify to form the new in-house Product Design Studio. We’ll focus on one question: What does the future of commerce look like if we build it from the ground up with AI? We’re excited to be joined by the Product Design Studio’s founding team: Yael Bienenstock, McLane Teitel, Johnny Slack, Melike Turgut, and Jesper Vos – close collaborators who share our intensity and ambition. A huge thanks to Tobi Lütke, Carl Rivera and Katarina Batina for entrusting us with this new role, and to everyone at Shopify who’s already welcomed us. See you all at work.
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8 months ago
How we work is changing shape. So is what’s possible. Incredibly proud of our team shipping a new home for Shopify Design 💊
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1 month ago
Last week the Product Design Studio shipped Artifact. A home for internal work. We obsessed over the details with branded micro animations and thoughtful motion. Because details are the product.
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3 months ago
A new chrome and new home for @shopapp is live. A close collaboration between the Product Design Studio and Shop design team.
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3 months ago
Last day of school 2025 👋🏻
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4 months ago
The sheet system we pulled off on mobile leverages consumption patterns that we as users are familiar with. When opening image galleries, thought pieces, or any disclosed content, we trigger the same patterns creating an easy to understand rhythm of navigation. Interfaces should compress complexity until the moment the user asks for more. Each sheet becomes a controlled layer of context, a small reveal, a deliberate step in progressive disclosure. It lets the work breathe, keeps cognitive load low, and turns the entire site into a sequence of focused, intention driven moments.
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5 months ago
The new COLLINS website was both one of the first and last projects we worked on at Molly. This work is the outcome of an extensive collaboration between us and the COLLINS team. Thank you to @brianthomascollins and @lelandmaschmeyer for the trust. And credits for the exceptional work on motion and engineering to: @studioyafachat @jespervos @johnnycartelle @m_speichert
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5 months ago
First Demo Night in the new @Shopify office was incredible. Huge thanks to everyone who came out and to all the speakers who shared their stories with the room. See you at the next one 💚
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5 months ago
Introducing the new Shop Minis Homepage. Highlighting a few of our favorite moments here. So many micro and motion heavy interactions on this one. Credits to @katarinabatina @studioyafachat @jaytel__ @jespervos @baptistebriel @lukedupont and the whole Shop App crew for pulling this together 💚 https://shop.app/minis
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5 months ago
Demo nights are back. New office, same rules. No photos no videos. This event is hosted by the Product Design Studio, a newly formed team within @shopify following the acquisition of @mollydotstudio ​This is the first Demo Night of a series to come. We bring together experts in their fields to share stories, ideas and demos that demonstrate their devotion to craft and excellence. Talks by @lelandmaschmeyer @thesephist @studioyafachat @spencergab @rissakei @andrew.pignanelli Link in Bio to RSVP
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6 months ago
Reflection AI is a @sequoiacapital backed team of researchers who helped build GPT‑4 and Google Gemini. We partnered with them to roll out their new site, debuting Asimov, their first research coding agent built for comprehension. Design and Art Direction: @jaytel__ @marvinschwaibold Development: @jespervos Photography: @mxktz
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9 months ago
New case study is live: our work with WePresent.
 We partnered with their team to build a new design system for the platform, introducing better ways to search, navigate, and save content, while also boosting session duration, content discovery, and shareability.
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1 year ago