Scam Spotter is a consumer outreach initiative from FightCybercrime and Google to help fight scams. Its goal is to raise awareness, provide easy to understand information and stop people from getting scammed.
We worked alongside Sandy Russell Creative to create the brand identity, website, and a series of animated videos to bring the initiative to life.
When the initiative first launched in 2021, most scams involved gift cards and targeted seniors. But now scams are everywhere and affecting everyone; Gen Z, Gen X, Baby Boomers, Gen Alpha. Scammers are on all types of platforms and AI can give them wider reach. Scams aren't rare anymore — they're routine.
Instead of focusing on the worst case scenarios, we focused on everyday avoidance of scams. We wanted to prepare people to spot a scam, no matter what form it might take. No scare tactics. Just smart habits.
In collaboration with
@wefightcybercrime@google@sandyrussellcreative@mollydotstudio@con_mchugh
The dream team ❤️
@courtsanford@sandy.russellc@m.bigdeal@con_mchugh@dmkirschberg@jespervos@marvinschwaibold@jaytel__@pruppanner
New portfolio out done with the talented homie @jesperlandberg222
Big thanks to @afmondragonb for the help 🙏
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#webdesign #uidesign #typography #motiondesign
Template designs done with @unfold
Some designed for today, some for tomorrow and others for the future.
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#posterdesign #layout #typography #graphicdesign #motiongraphics #designfeed #poster #type #artdirection #visualdesign #typographyinspired #illustrator
