Back in October, We had the opportunity to produce and film something bigger than content.
@stockx spent the day at Benjamin E. Mays High School in Southwest Atlanta connecting with students who are already building clothing and apparel brands of their own. Watching young creatives speak about vision, strategy, and ownership at that age? Different level.
From speed networking sessions to helping refresh spaces around the school, it wasn’t just about volunteering, it was about showing up with intention!
Moments like this remind me why I do what I do. When you invest your time, your skill, and your presence into the next generation, you’re not just capturing stories… you’re helping shape them.
Atlanta’s future is creative, ambitious, and fearless.
Via @stockxculture
Dir: Tyrell McGruder
DP: @flatlinecinema
AC: @flightschoolfilmworks
Big thanks to @goclay and @damienhcampbell for the opportunity
We always keep eyes above everywhere we go!!! Sometimes you gotta bring out the mini to do big things! Always be safe while flying! ATL tour stop with @artbeatsandlyrics
DJI Mini 4 Pro Drone 🚁
We recently had the opportunity to capture content for Fintech ATL pitching event! The goal is to always make everything cinematic and tell the story of the occasion!
Cam A: Sony FX6
Cam B: Sony A7S3
24-70mm Lens
50mm Lens
CUTWATER® showed up in style at The Sundresses & Seersuckers® Signature Event in Atlanta; Celebrating 4 years strong with Omega Psi Phi!
@cutwaterspirits
📹: @tyrellmcgruder
#cutwater #cutwaterspirits #branding #development #sundressesandseersuckers
Ultra Hoops, a three-year collaboration between Michelob Ultra and Art In The Paint, blends community, culture, and commerce to create meaningful local impact. The program has supported 20+ small businesses, 10 entrepreneurs, and 3 local artists (@steffinicoleb@eric_nine@patlsv.art ) activating projects across three communities. Together, we’ve demonstrated how sport and creativity can drive economic opportunity and strengthen neighborhoods.
As we build on this foundation, we’re excited to announce the launch of the Ultra Hoops League in 2026—expanding this model through organized play, community engagement, and continued investment in local ecosystems. Stay tuned.
