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Transform magazine

@transform_magazine

Transform magazine is the only global magazine for rebranding and brand development. The Transform Awards are held globally.
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Imperial College London identity cleverly adapted for scalability Design studio @theclickdesign was tasked with building on Pentagram’s 2024 rebranding of Imperial College London by crafting individual identities for more than 20 of the university’s departments.The project centred around the idea of the ‘Creative I,’ with each one representing a specific faculty or department.#branding #brand #rebrand #design #strategy #transformmagazine
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Imperial College London identity cleverly adapted for scalability 🎓 Design studio @theclickdesign was tasked with building on Pentagram’s 2024 rebranding of Imperial College London by crafting individual identities for more than 20 of the university’s departments. The project centred around the idea of the ‘Creative I,’ with each one representing a specific faculty or department. #branding #brand #rebrand #design #strategy #transformmagazine
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1 day ago
AI plays role in creation of milk brand Metis VitaDairy’s new milk product, designed for pre-teens, was crafted by Vietnamese branding and creative design agency @mn.associates.Its brand identity, which hopes to appeal to gen alpha but not appear childish, was partially designed with the help of Chat GPT.Starting life as experimental AI-generated sketches, Vitrô would come to inform the overall brand identity. The overall dynamic visual system includes a logo that represents the vibrant spirit of gen alpha.The full story can be found at transformmagazine.net #branding #brand #rebrand #design #strategy #transformmagazine
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AI plays role in creation of milk brand Metis 🥛 VitaDairy’s new milk product, designed for pre-teens, was crafted by Vietnamese branding and creative design agency @mn.associates . Its brand identity, which hopes to appeal to gen alpha but not appear childish, was partially designed with the help of Chat GPT. Starting life as experimental AI-generated sketches, Vitrô would come to inform the overall brand identity. The overall dynamic visual system includes a logo that represents the vibrant spirit of gen alpha. The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine
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2 days ago
inDrive launches new identity as a global multi-service platform Once known purely as a ride-hailing app, inDrive has amounted over 400 million downloads since being founded in 2012. Its new, purpose-first identity, crafted by Dubai-based creative advertising and branding agency @borderze.ro, is set to be used across 48 countries The design centres on ‘the marker,’ a tool that connects and annotates, while its iconic green is intensified and photography allows for cultural nuance.#branding #brand #rebrand #design #strategy #transformmagazine
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inDrive launches new identity as a global multi-service platform 💚 Once known purely as a ride-hailing app, inDrive has amounted over 400 million downloads since being founded in 2012. Its new, purpose-first identity, crafted by Dubai-based creative advertising and branding agency @borderze.ro , is set to be used across 48 countries 🌍 The design centres on ‘the marker,’ a tool that connects and annotates, while its iconic green is intensified and photography allows for cultural nuance. #branding #brand #rebrand #design #strategy #transformmagazine
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4 days ago
New York State’s oldest brewery targets new generation of drinkers Approaching 150 years in business, Genesee is deeply rooted in the city of Rochester, New York.@sistermary.nyc, a New York City–based agency, was tasked with honouring this proud legacy while also targeting youngsters and those living outside the US state.Emily Cristoforis, head of strategy at Sister Mary, says, “At first glance, Genesee looked like another regional brewery. But the deeper we got into its history and community ties, the more we uncovered a brand with real character and meaning.”The full story can be found at transformmagazine.net #branding #brand #rebrand #design #strategy #transformmagazine
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New York State’s oldest brewery targets new generation of drinkers 🍺 Approaching 150 years in business, Genesee is deeply rooted in the city of Rochester, New York. @sistermary.nyc , a New York City–based agency, was tasked with honouring this proud legacy while also targeting youngsters and those living outside the US state. Emily Cristoforis, head of strategy at Sister Mary, says, “At first glance, Genesee looked like another regional brewery. But the deeper we got into its history and community ties, the more we uncovered a brand with real character and meaning.” The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine
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5 days ago
Double churned, double impact? Pearlfisher redesigns Anchor packaging The Arla Foods-owned dairy brand turned to @pearlfisherlive to reimagine its previously undifferentiated packaging. The independent brand design agency explicitly heroed the idea of its butter and spreads being “Double Churned.”Johnny White, design director at Pearlfisher, adds, “With a brand like Anchor, it’s about knowing what not to change - and then making a few well-judged adjustments that really lift it.”The full story can be found at transformmagazine.net #branding #brand #rebrand #design #strategy #transformmagazine
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Double churned, double impact? Pearlfisher redesigns Anchor packaging 🐄 The Arla Foods-owned dairy brand turned to @pearlfisherlive to reimagine its previously undifferentiated packaging. The independent brand design agency explicitly heroed the idea of its butter and spreads being “Double Churned.” Johnny White, design director at Pearlfisher, adds, “With a brand like Anchor, it’s about knowing what not to change - and then making a few well-judged adjustments that really lift it.” The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine
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9 days ago
The Brazilian Amazon establishes a unified brand to boost tourism Integrated Amazon Routes (RAI) and Embratur (Brazilian Agency for International Tourism Promotion) came together with strategy and design company @futurebrandsp to promote the Amazonian region and generate value.For years, Brazil has been working with fragmented aesthetics and positioning, but with this new strategy, the Amazon states share one foundational brand to help feed the business and tourism ecosystem.The full story can be found at transformmagazine.net #branding #brand #rebrand #design #strategy #transformmagazine
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The Brazilian Amazon establishes a unified brand to boost tourism 🇧🇷 Integrated Amazon Routes (RAI) and Embratur (Brazilian Agency for International Tourism Promotion) came together with strategy and design company @futurebrandsp to promote the Amazonian region and generate value. For years, Brazil has been working with fragmented aesthetics and positioning, but with this new strategy, the Amazon states share one foundational brand to help feed the business and tourism ecosystem. The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine
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16 days ago
@porto_rocha tests limits of AI with YOYOYO ‘project’ The global strategy and design agency set itself the challenge of using Nano Banana Pro, Google’s latest image generation model, to build a brand from scratch.Enter YOYOYO, a simple toy that demonstrates to Porto Rocha that AI and human creativity can coexist Martín Azambuja, associate design director at Porto Rocha, says, “We can’t predict the future, but we can control our relationship with AI, and we approach it with critical optimism; not as a replacement for creativity but an opportunity to expand what’s possible. The tools keep changing, but the vision, craft and guidance remain ours. And that’s not going anywhere.”The full story can be found at transformmagazine.net #branding #brand #rebrand #design #strategy #transformmagazine
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@porto_rocha tests limits of AI with YOYOYO ‘project’ 🪀 The global strategy and design agency set itself the challenge of using Nano Banana Pro, Google’s latest image generation model, to build a brand from scratch. Enter YOYOYO, a simple toy that demonstrates to Porto Rocha that AI and human creativity can coexist 🤖 Martín Azambuja, associate design director at Porto Rocha, says, “We can’t predict the future, but we can control our relationship with AI, and we approach it with critical optimism; not as a replacement for creativity but an opportunity to expand what’s possible. The tools keep changing, but the vision, craft and guidance remain ours. And that’s not going anywhere.” The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine
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22 days ago
Lark spreads its wings into new markets with rebrand The Tasmanian whisky distiller was looking for a new identity to support its global expansion Lark partnered with Manchester-based creative agency @lovecreative_mcr to craft a comprehensive rebrand focused on new packaging and brand world.The full story can be found at transformmagazine.net #branding #brand #rebrand #design #strategy #transformmagazine
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Lark spreads its wings into new markets with rebrand 🥃 The Tasmanian whisky distiller was looking for a new identity to support its global expansion 🇦🇺 Lark partnered with Manchester-based creative agency @lovecreative_mcr to craft a comprehensive rebrand focused on new packaging and brand world. The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine
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25 days ago
Pooch & Mutt rebrand barks up the right tree The UK pet care brand needed an all-encompassing identity to represent dogs of every shape, size and lifestyle @poochandmutt teamed up with Leeds-based global creative agency @robotfoodcreative to create a full strategic repositioning for a versatile and future-proofed brand.The full story can be found at transformmagazine.net #branding #brand #rebrand #design #strategy #transformmagazine
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Pooch & Mutt rebrand barks up the right tree 🐶 The UK pet care brand needed an all-encompassing identity to represent dogs of every shape, size and lifestyle 🐩 @poochandmutt teamed up with Leeds-based global creative agency @robotfoodcreative to create a full strategic repositioning for a versatile and future-proofed brand. The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine
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1 month ago
Desert Kid Coffee blends in by standing out ️Childhood friends Katie Reed and Joseph Eccles launched their new cafe and roastery in the heart of Coachella Valley, ahead of the iconic festival’s return this weekend @desertkidcoffee partnered with New York-based branding agency @workingassembly to help develop the founders’ exciting new venture The full story can be found at transformmagazine.net #branding #brand #rebrand #design #strategy #transformmagazine
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Desert Kid Coffee blends in by standing out ☕️ Childhood friends Katie Reed and Joseph Eccles launched their new cafe and roastery in the heart of Coachella Valley, ahead of the iconic festival’s return this weekend 🎸 @desertkidcoffee partnered with New York-based branding agency @workingassembly to help develop the founders’ exciting new venture 🤩 The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine
20 0
1 month ago
Luxury dog daycare and hotel unveils Equinox-inspired brand @barkhousenyc, a new luxury dog hotel and daycare based in Manhattan, New York, aims to offer peace of mind to busy, dog-owning professionals in the city. It called on global design agency @crowncreative to craft an identity that pushes back against dog daycare cliches, instead leaning into lifestyle branding. Ryan Crown, founder of Crown Creative, says, “When we looked at the pet care market, a clear pattern emerged. We saw existing brands tended to fall into one of two camps: overtly cutesy or coldly clinical. Neither felt right for what Jeffrey and Gabriella had in mind. From the outset, they were clear that they wanted to offer something more elevated, more premium, but still authentic.”The full story can be found at transformmagazine.net #branding #brand #rebrand #design #strategy #transformmagazine
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Luxury dog daycare and hotel unveils Equinox-inspired brand 🐩 @barkhousenyc , a new luxury dog hotel and daycare based in Manhattan, New York, aims to offer peace of mind to busy, dog-owning professionals in the city. It called on global design agency @crowncreative to craft an identity that pushes back against dog daycare cliches, instead leaning into lifestyle branding. 🗣 Ryan Crown, founder of Crown Creative, says, “When we looked at the pet care market, a clear pattern emerged. We saw existing brands tended to fall into one of two camps: overtly cutesy or coldly clinical. Neither felt right for what Jeffrey and Gabriella had in mind. From the outset, they were clear that they wanted to offer something more elevated, more premium, but still authentic.” The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine
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1 month ago
NTJ releases comprehensive rebrand after five-year partnership with @mn.associates Ngọc Thẩm Jewelry (NTJ), a three-generation heritage jewellery house founded in 1989 in Southern Vietnam, released a five-year rebrand project to reposition itself in the industry. The brand partnered with creative branding agency M – N Associates for a comprehensive reconstruction of the logo, typography, packaging, store design and spatial experience.M – N Associates went back to the earliest store signage of NTJ to use as the foundation of the new logo design. From there, it was reconstructed and made into three distinct forms: a full signature for formal applications, a shortened version for retail and an abbreviated NTJ monogram for scalable and digital use.The full story can be found at transformmagazine.net #branding #brand #rebrand #design #strategy #transformmagazine
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NTJ releases comprehensive rebrand after five-year partnership with @mn.associates 💍 Ngọc Thẩm Jewelry (NTJ), a three-generation heritage jewellery house founded in 1989 in Southern Vietnam, released a five-year rebrand project to reposition itself in the industry. The brand partnered with creative branding agency M – N Associates for a comprehensive reconstruction of the logo, typography, packaging, store design and spatial experience. M – N Associates went back to the earliest store signage of NTJ to use as the foundation of the new logo design. From there, it was reconstructed and made into three distinct forms: a full signature for formal applications, a shortened version for retail and an abbreviated NTJ monogram for scalable and digital use. The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine
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1 month ago
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