Connecting. Highlighting. Challenging
From a bold idea to a global system. We partnered with inDrive to create the brand identity which scales across 48 countries, 1,000+ cities and millions of daily interactions. This is how Border Zero redefined truly fairness in mobility and made inDrive’s visual language more human, recognizable and readable.
Thanks to the whole @indrive team 💚
We also designed packaging with a visual twist. When closed, the box shows only abstract lines. When the transparent case is removed, the lines turn into a code fragment. In our work, we explore the connection between creativity and algorithms, which seems especially relevant today.
Our goal was to create a visual style that genuinely reflects the uniqueness of the product. We took a deep dive into the computational design method. All the models are created with Grasshopper, a node based parametric modeling tool. The pattern of intertwined nodes became the main inspiration for the design.
Stl (short for «stereolithography») is a 3D model format that is used for 3D printing. The accessories created by STL.Lab are inspired by bionic forms, parametrically designed and manufactured using 3D printing technology. The brand’s creator is a certified architect. Her passion for programming led her to experiment with complex sculptural forms in jewellery.
Check out our new case on Behance via link in bio
If you feel sceptical about using AI in your design processes, have a look at how it influenced our results while working on Sirius Holding
#generativedesign #generativeai #aidesign
AI-generated visuals can become a key feature of your identity design just like it became ours while working on Sirius Holding. Here's more info on how we did it
#generativedesign #tutorial #midjourney #identitydesign
Sirius identity is not only about generative graphics and space-inspired colors. It's also about bold linear icons and modernist typography
#modernist #brandingdesign #icondesign
What we are especially proud of in Sirius identity is it's merchandise, which just doesn't have to be this cool. But it is, and it perfectly delivers the idea of controlling chaos
#brandingdesign #identitydesign #merchdesign
The heart of Sirius identity is it generative graphics. We used AI to create a series of key visuals so that each layout looks unique and special. There'll be a separate post about how we made it. Stay tuned!
#generativedesign #midjourney
We created an identity for Sirius International Holding, focusing around vibrant star-inspired graphics and generative AI key visuals
#identitydesign #brandingdesign #generativedesign
And the cherry on top of our stressless cake for Roundtrip is this meditative-deep-ASMR soundtrack. Put on your headphones, close your eyes and make your journey through this Friday as smooth as possible.
Composer, & Sound Designer: @skooltan
Animator: @arch6663
Illustrator: @kato.trofimova
