Imperial College London
The Creative I.
The client –
Imperial College London stands among the world’s elite universities, consistently ranking in the global top 10. A powerhouse of science, engineering and medicine, it drives innovation through £1.1 billion in research income and partnerships with 500+ global companies. Home to 14 Nobel laureates and 20,000 students from 130 countries, Imperial combines academic excellence with industry impact. Based in South Kensington, this research-intensive institution has been transforming lives through groundbreaking discoveries since 1907, from penicillin to quantum computing.
The inspiration –
Following the strategic positioning and core identity creation by Pentagram London, we were appointed to realise a comprehensive brand architecture and sub branding exercise involving over 20 departments across three faculties. We took inspiration from the diverse range of subjects and disciplines – spanning Engineering, Medicine and Natural Sciences.
The idea –
We designed and crafted a range of ‘Creative Is’ to portray individual subjects – from Infectious Disease to Civil & Environmental Engineering to Life Sciences. Each ‘Creative I’ becomes a unique motif exclusive to the respective faculties and departments, however, as a collection, they remain a coherent and instantly recognisable identifier of Imperial. This idea becomes an infinitely flexible identity system, allowing for new Creative Is to be added in future.
#brandidentity #brandcommunication #brandarchitecture #brandsystem #imperialcollegelondon universitybranding brandland typography typedesign logodesign visualidentity
Imperial College London
The Creative I.
The client –
Imperial College London stands among the world’s elite universities, consistently ranking in the global top 10. A powerhouse of science, engineering and medicine, it drives innovation through £1.1 billion in research income and partnerships with 500+ global companies. Home to 14 Nobel laureates and 20,000 students from 130 countries, Imperial combines academic excellence with industry impact. Based in South Kensington, this research-intensive institution has been transforming lives through groundbreaking discoveries since 1907, from penicillin to quantum computing.
The inspiration –
Following the strategic positioning and core identity creation by Pentagram London, we were appointed to realise a comprehensive brand architecture and sub branding exercise involving over 20 departments across three faculties. We took inspiration from the diverse range of subjects and disciplines – spanning Engineering, Medicine and Natural Sciences.
The idea –
We designed and crafted a range of ‘Creative Is’ to portray individual subjects – from Infectious Disease to Civil & Environmental Engineering to Life Sciences. Each ‘Creative I’ becomes a unique motif exclusive to the respective faculties and departments, however, as a collection, they remain a coherent and instantly recognisable identifier of Imperial. This idea becomes an infinitely flexible identity system, allowing for new Creative Is to be added in future.
#brandidentity #brandcommunication #brandarchitecture #brandsystem #imperialcollegelondon universitybranding brandland typography typedesign logodesign visualidentity
Imperial College London
The Creative I.
The client –
Imperial College London stands among the world’s elite universities, consistently ranking in the global top 10. A powerhouse of science, engineering and medicine, it drives innovation through £1.1 billion in research income and partnerships with 500+ global companies. Home to 14 Nobel laureates and 20,000 students from 130 countries, Imperial combines academic excellence with industry impact. Based in South Kensington, this research-intensive institution has been transforming lives through groundbreaking discoveries since 1907, from penicillin to quantum computing.
The inspiration –
Following the strategic positioning and core identity creation by Pentagram London, we were appointed to realise a comprehensive brand architecture and sub branding exercise involving over 20 departments across three faculties. We took inspiration from the diverse range of subjects and disciplines – spanning Engineering, Medicine and Natural Sciences.
The idea –
We designed and crafted a range of ‘Creative Is’ to portray individual subjects – from Infectious Disease to Civil & Environmental Engineering to Life Sciences. Each ‘Creative I’ becomes a unique motif exclusive to the respective faculties and departments, however, as a collection, they remain a coherent and instantly recognisable identifier of Imperial. This idea becomes an infinitely flexible identity system, allowing for new Creative Is to be added in future.
#brandidentity #brandcommunication #brandarchitecture #brandsystem #imperialcollegelondon universitybranding brandland typography typedesign logodesign visualidentity
Chelsea Heritage Quarter
Time well spent.
Chelsea Heritage Quarter is a collaboration between four historic institutions: Chelsea Physic Garden, the National Army Museum, the Royal Hospital Chelsea, and Cadogan.
Together they create a unique visitor experience spanning centuries of British heritage. The Quarter encourages exploration of Chelsea’s spaces, collections and pioneering work while strengthening community roots and demonstrating history’s relevance to present and future generations.
The inspiration –
Time is Chelsea’s greatest asset. Every corner tells a story spanning 350 years – from Christopher Wren’s architecture to the world’s oldest botanic garden still fulfilling its original purpose.
The area has witnessed Roman settlements, royal residences, and cultural revolutions. We needed a brand capturing this temporal richness – where yesterday informs today and today nurtures tomorrow.
The idea –
The logo merges ‘C’ for Chelsea with an abstract clock face, creating a mark that’s both place and time. The radiating segments become our flexible visual language – framing portraits, creating patterns, and structuring content.
Our messaging celebrates time’s dimensions: “Nurturing the past. Shaping the future.” “Spend time at the home of heroes.” Each headline reinforces that the Quarter is an investment in time that enriches both visitor and community.
#brand #brandidentity #heritage #culture #Chelsea #placemaking #visualidentity #logo
Chelsea Heritage Quarter
Time well spent.
Chelsea Heritage Quarter is a collaboration between four historic institutions: Chelsea Physic Garden, the National Army Museum, the Royal Hospital Chelsea, and Cadogan.
Together they create a unique visitor experience spanning centuries of British heritage. The Quarter encourages exploration of Chelsea’s spaces, collections and pioneering work while strengthening community roots and demonstrating history’s relevance to present and future generations.
The inspiration –
Time is Chelsea’s greatest asset. Every corner tells a story spanning 350 years – from Christopher Wren’s architecture to the world’s oldest botanic garden still fulfilling its original purpose.
The area has witnessed Roman settlements, royal residences, and cultural revolutions. We needed a brand capturing this temporal richness – where yesterday informs today and today nurtures tomorrow.
The idea –
The logo merges ‘C’ for Chelsea with an abstract clock face, creating a mark that’s both place and time. The radiating segments become our flexible visual language – framing portraits, creating patterns, and structuring content.
Our messaging celebrates time’s dimensions: “Nurturing the past. Shaping the future.” “Spend time at the home of heroes.” Each headline reinforces that the Quarter is an investment in time that enriches both visitor and community.
#brand #brandidentity #heritage #culture #Chelsea #placemaking #visualidentity #logo
Chelsea Heritage Quarter
Time well spent.
Chelsea Heritage Quarter is a collaboration between four historic institutions: Chelsea Physic Garden, the National Army Museum, the Royal Hospital Chelsea, and Cadogan.
Together they create a unique visitor experience spanning centuries of British heritage. The Quarter encourages exploration of Chelsea’s spaces, collections and pioneering work while strengthening community roots and demonstrating history’s relevance to present and future generations.
The inspiration –
Time is Chelsea’s greatest asset. Every corner tells a story spanning 350 years – from Christopher Wren’s architecture to the world’s oldest botanic garden still fulfilling its original purpose.
The area has witnessed Roman settlements, royal residences, and cultural revolutions. We needed a brand capturing this temporal richness – where yesterday informs today and today nurtures tomorrow.
The idea –
The logo merges ‘C’ for Chelsea with an abstract clock face, creating a mark that’s both place and time. The radiating segments become our flexible visual language – framing portraits, creating patterns, and structuring content.
Our messaging celebrates time’s dimensions: “Nurturing the past. Shaping the future.” “Spend time at the home of heroes.” Each headline reinforces that the Quarter is an investment in time that enriches both visitor and community.
#brand #brandidentity #heritage #culture #Chelsea #placemaking #visualidentity #logo
Introducing the new look for National Tree Week 🌳
To mark 50 years of communities coming together to plant and protect trees, National Tree Week has a new identity — simple, bold, and full of meaning.
The refreshed logo features a hand-drawn circle turning the ‘T’ into a tree — echoing the energy of the thousands who take part each year, and the moment a date is circled on the calendar.
It’s a symbol of collective action and shared purpose — something that everyone, from local groups to national partners, can wear proudly.
Explore the new look and download the logo at nationaltreeweek.org.uk
#NationalTreeWeek #Branding #LogoDesign
National Tree Week – a mark that moves.
This identity captures National Tree Week’s urgent energy – when the nation rallies around trees. At its heart: a hand-drawn green circle that transforms the ‘T’ into a tree, making typography branch into life.
This isn’t wordplay made visual. It’s activism rooted in pure form. The circular mark suggests both protection and action – our instinctive impulse to shelter what we cherish. Its hand-drawn quality pulses with grassroots energy, speaking to the thousands who plant, protect and nurture during this pivotal week.
The mark operates as logo and creative seed. This circular gesture grows into a visual language that can embrace and activate future campaigns – a flexible system sprouting from a single, powerful idea.
Most importantly, it captures what National Tree Week represents: that moment when individual action becomes collective force, when a simple mark on a calendar becomes a movement to save our trees.
The beginning of something bigger.
#NationalTreeWeek #Branding #LogoDesign
A new look for National Tree Week.
We recently had the pleasure of working with the @thetreecouncil to develop a new look for National Tree Week (22–30 November 2025).
Our Design Director, Scott Keightley, explains our thinking behind the work:
“We started with a simple observation: how do you capture the energy of a week when the entire nation rallies around trees? Our approach was to let typography do the work. A hand-drawn circle wraps around the letter T, transforming it into something that feels alive – part protection, part growth. It’s not revolutionary design thinking, just an honest response to what National Tree Week represents.
The mark feels grassroots because it is. That hand-drawn quality speaks to the thousands of people who plant, protect and nurture during this pivotal week. We wanted something that could work as both logo and creative starting point – a visual language that future campaigns could build from. Most importantly, we hoped to capture that moment when individual action becomes collective force, when a simple mark on a calendar becomes a movement. The beginning of something bigger.”
#NationalTreeWeek #Branding #LogoDesign
Buzzing
Coffee made to spark joy.
Buzzing is a UK-based coffee roaster – a welcome shock to the system – fully charged and feeling good. They source, roast and bag exceptional coffee for both trade and retail customers.
The inspiration –
99% of all the world’s coffee is roasted using fossil fuels. Mostly gas. Buzzing decided to challenge industry norms by creating a state-of-the-art production facility powered 100% by electricity.
In essence, we were inspired to spark joy and create a real buzz for everyone to drink in.
The idea –
The name Buzzing connects the electric-powered roasting process with the invigorating effect of a quality caffeine experience.
A subtle yet transformative typographic twist allows the Buzzing wordmark to come alive – bringing electric energy to the core of the brand both visually and verbally.
The concept flows seamlessly into an energetic visual language across packaging, merchandise, coffee cups and all branded elements.
The vibrant ‘electric’ blue at the heart of the identity was an intuitive choice – standing apart from the typically neutral, safe and monochromatic world of coffee culture.
#branding #brandidentity #coffee #coffeeroaster #coffeebranding #buzzing #electricroastedcoffee #giesen #coffeetime #coffeelover #coffeeinspo #coffeeinspiration #latte #espresso
Buzzing
Coffee made to spark joy.
Buzzing is a UK-based coffee roaster – a welcome shock to the system – fully charged and feeling good. They source, roast and bag exceptional coffee for both trade and retail customers.
The inspiration –
99% of all the world’s coffee is roasted using fossil fuels. Mostly gas. Buzzing decided to challenge industry norms by creating a state-of-the-art production facility powered 100% by electricity.
In essence, we were inspired to spark joy and create a real buzz for everyone to drink in.
The idea –
The name Buzzing connects the electric-powered roasting process with the invigorating effect of a quality caffeine experience.
A subtle yet transformative typographic twist allows the Buzzing wordmark to come alive – bringing electric energy to the core of the brand both visually and verbally.
The concept flows seamlessly into an energetic visual language across packaging, merchandise, coffee cups and all branded elements.
The vibrant ‘electric’ blue at the heart of the identity was an intuitive choice – standing apart from the typically neutral, safe and monochromatic world of coffee culture.
#branding #brandidentity #coffee #coffeeroaster #coffeebranding #buzzing #electricroastedcoffee #giesen #coffeetime #coffeelover #coffeeinspo #coffeeinspiration #latte #espresso
Buzzing
Coffee made to spark joy.
Buzzing is a UK-based coffee roaster – a welcome shock to the system – fully charged and feeling good. They source, roast and bag exceptional coffee for both trade and retail customers.
The inspiration –
99% of all the world’s coffee is roasted using fossil fuels. Mostly gas. Buzzing decided to challenge industry norms by creating a state-of-the-art production facility powered 100% by electricity.
In essence, we were inspired to spark joy and create a real buzz for everyone to drink in.
The idea –
The name Buzzing connects the electric-powered roasting process with the invigorating effect of a quality caffeine experience.
A subtle yet transformative typographic twist allows the Buzzing wordmark to come alive – bringing electric energy to the core of the brand both visually and verbally.
The concept flows seamlessly into an energetic visual language across packaging, merchandise, coffee cups and all branded elements.
The vibrant ‘electric’ blue at the heart of the identity was an intuitive choice – standing apart from the typically neutral, safe and monochromatic world of coffee culture.
#branding #brandidentity #coffee #coffeeroaster #coffeebranding #buzzing #electricroastedcoffee #giesen #coffeetime #coffeelover #coffeeinspo #coffeeinspiration #latte #espresso
