A look back at our Fashion Week 2024 pop up for @gant in London’s Soho.
An immersive installation that provided a backdrop to showcase the brand’s 75 Years Of American Sportswear collection.
The project saw us source the location, oversee the design and installation of the building, procure a fleet of classic cars for VIP transport, provide event & socials capture curate collaborative partners & a panel talk on the history of Ivy League style.
Creative Direction: @toohotcreative
Photography: @aaronpaulwalker_
Design & Build: @lostboys.london
Art Direction: @eighty_eights
Production: @esmelynchcreate
Production Asst: @ruhvl
Cars: @webbsofweybridge
Flowers: @sage.flowers
Slam Jam Umbro Behind The Scenes.
Inspired by David Bowie’s Labyrinth and the Helping Hands scene we created a series of ghoulish faces to illustrate the built in sleeves of the AW25 Fazi Gloved Polartec®️ Fleece.
Available now at @slamjam
Creative direction: @toohotcreative
Photography: @olivegilson_
Creative production & casting: @ruhvl
Continuing the @cpcompany theme of our last post. Here is a look back at an in house editorial from 2020 we shot with @draxwd and our friends @brandz_mg , @_kingkuza_@lilhennyontherocks , @eurojish & @malikpolo in Deptford, South London where we were based at the time.
The jackets featured were part of a deadstock haul of CP Company jackets that had been untouched in a warehouse since 1992. A magical find that formed the basis of the video that the @apostolisdimitropoulos ’ portrait, (see last post) was based.
Creative Direction: Ollie Evans
Photography: Jake Ranford
Styling: @eurojish
A look back at an in-house editorial we shot way back in 2016 featuring a young @4leafsovereign . Shot in Walthamstow, E17.
Creative Direction, Stlying & Photography: Ollie Evans
A look back at an editorial we shot for @harveynicholsmen in 2017 to showcase a collection of vintage pieces we sold through their website.
This coincided with our first pop up store we partnered with them on at their Knightsbridge store.
We shot this piece in Walthamstow East London where we were located at the time. It follows two brothers on a day out around in the area.
Photography: Jake Ranford
Creative Direction: Ollie Evans
Styling: @eurojish
Models: @eurojish & @wilbuforce
Day Tripping. A look back at an in house editorial we shot we back in summer 2018 in South London at Carters Steam fair.
Photography: Jake Ranford
Creative Direction: Ollie Evans
Models: @brandz_mg & @4triple_0
