Catapult

From global leadership to national digital infrastructure to mass participation, this month was about one thing: delivering experiences that genuinely move people. 🌎Entrepreneurs’ Organization Global Leadership Conference — Dublin 2,100+ entrepreneurs. 60+ countries. The largest, first sold-out @entrepreneursorg Global Leadership Conference. But scale isn’t the story. What happens inside it is. At The Convention Centre Dublin, we designed around the agenda because leadership isn’t built on stages, it’s built in the margins. Arrival flows with no friction. Spaces made for conversation, not just congregation. Irish music and Seanchaí storytelling grounding the experience in place, not just presence. Not a conference. A condition for connection. 💼AWS Business Breakfast — Dublin Ireland’s digital future isn’t theoretical, it’s being shaped now. At the @amazonwebservices Cloud Infrastructure Ecosystem Business Breakfast 2026, the focus was clear: energy constraints, AI demand, policy direction, global competitiveness. Senior decision-makers aligned on one goal: sustainable growth while protecting Ireland’s global position. No noise. Just clarity on what comes next. 🏃‍♀️TRYKA Race 3 — Dublin 20,000 participants. And a key truth: participation scales when belonging is designed in. @tryka.fit works not because it’s a race but because it understands why people show up. At the RDS, the energy wasn’t manufactured, it was earned. Athletes pushing limits, a community lifting them. Built as inclusive, high-energy, community-first and it delivered. Fitness here isn’t about competition. It’s about the connection people want to return to. #ThisIsCatapult #WeMakeBrandsHuman #2026DublinGLC #AWS #Tryka

From bringing Mastercard to life at the UK’s leading annual fintech conference, to deepening arts partnerships, earning two ESA Award commendations and exploring the world’s top retail trade fair…what a month it’s been! 🏎️ Mastercard at Pay360 – London, UK We helped Mastercard take center stage at the UK’s leading payments and fintech forum. Anchored by a striking Formula 1 car, the experience brought their vision for the future of finance to life - showcasing innovation, speed, and global reach. 🏅ESA Awards Recognition – London, UK FanFair earned commendations in two ESA Award categories! Thank you to our fantastic partners Diageo Ireland and Field of Vision. A wonderful evening celebrating the very best of Irish sponsorship excellence. 🇩🇪EuroShop Trade Fair – Düsseldorf, Germany Exploring EuroShop was energizing and inspiring. With 1,900+ exhibitors across 14 halls, we immersed ourselves in cutting-edge retail tech, brand experiences, and trends shaping the future of retail environments. 🎭Business to Arts Partnership – Ireland Our long-standing partnership continues to grow as we support the 34th Awards, both as production partners and through commissioning the annual Awards sculpture - a celebration of creativity, collaboration, and cultural impact. 🦁IAPI Cannes Young Lions – International Bren Byrne, Creative Strategist at Catapult, has been named a judge for this year’s competition, helping to spotlight and evaluate the next generation of creative talent. Best of luck to all the shortlisted teams! #ThisIsCatapult #ESAAwards #B2AAwards #IAPIYoungLions #Mastercard

🍀 Irish Agencies Paint London Green at the ESA Awards St. Patrick’s Day came a little early last Thursday, Irish agencies and brands painted London green at the European Sponsorship Association (ESA) Awards, with a brilliant run of wins across the night. We’re delighted that Guinness FanFair was commended in two categories: ✨ Best Use of Cutting-Edge Technology ✨ Equality, Diversity & Inclusion in Sponsorship As FanFair approaches its first anniversary, we’re humbled by the impact and recognition it has achieved, far beyond what we ever imagined. Huge thanks as always to our brilliant partners @diageo Ireland the @guinness_ireland team, and @fieldof.vision for the collaboration and belief that brought the idea to life. It was also a fantastic night for Irish work more broadly, with several category winners: Best Employee Engagement Winner: The Pfizer Cycle 2025 Best Use of Content < €1M Winner: Suss or Sound? Centra Content Champions of The Traitors Ireland Best Use of Measurement & Insight Winner: Bound By Belief, Sky and Irish Football Best Use of PR Winner: Movember Ahead of the Game in partnership with the GAA/GPA Environmentally Sustainable Sponsorship Winner: The Irish Times - Ireland’s Greenest Places partnership with Electric Ireland Equality, Diversity & Inclusion in Sponsorship Winner: Cairn Community Games Event of the Year Winner: Vhi Women’s Mini Marathon 2025 Media Sponsorship Winner: A Very Proud Sponsor of The Traitors Ireland Sponsorship with a Social Purpose - Large Scale Winner: IDA x Guinness ‘Never Settle’ Boot Sport Sponsorship - Medium to Large Scale Winner: Bound By Belief, Sky and Irish Football ESA Best of Europe Ireland Gold Winner: All-Ireland Marketing Awards - Entertainment Sponsorship Award (MII) - Lovely Summer for a Guinness Congratulations to all the Irish agencies and brands recognized this year - a powerful showcase of Irish sponsorship work at its very best. 🇮🇪 #ThisIsCatapult #ESAAwards #Guinness #DiageoIreland #FieldofVision

The final weekend of the Guinness Men’s Six Nations is here. 🏈 But matchday isn’t just 80 minutes anymore. It’s clipped. Shared. Debated. Replayed. So when the final whistle blows… where will the biggest roar come from? #ThisIsCatapult #WeMakeBrandsHuman #GuinnessM6N #Fandom

Launching in Saudi Arabia, scaling Ireland’s first fitness race league to new heights and giving purpose a presence at the Super Bowl…what a month it’s been! ⚽️The Future of Football at MESIF Riyadh - Saudi Arabia, ME We were thrilled to kick off Catapult’s journey in Saudi Arabia at the Middle East Sports Investment Forum in Riyadh! Day 1 saw our Chief Experience Officer, David Davies, speaking at the Ministry of Investment HQ on fan experience and commercial opportunities. Day 2 moved to the Kingdom Arena where David joined the panel ‘The Future of Football in the Middle East’, sharing insights on putting fans at the heart of strategy. We capped it off with an on-stage handshake to celebrate our official launch in Saudi Arabia, an exciting new chapter for Catapult! 🏃‍♂️TRYKA Delivers a Sold-Out Spectacle at the RDS - Dublin, Ireland Ireland’s first fitness race league returned to the RDS with full force as TRYKA’s second race sold out, drawing over 8,000 participants and 7,000 spectators. From explosive 8×800 runs to relentless sledge pushes and burpee broad jumps, the energy was electric from start to finish. We’re delighted to support @brianbrucelee and the @tryka.fit team in building a community defined by intensity, teamwork and connection - Race 3, we’re ready for you! 🏟️Giving purpose a presence with Diageo at the Super Bowl LX - California, US In a year where the game transcended sport again to become another defining cultural moment, we ensured purpose had a presence at the Super Bowl with @diageo_na . In partnership with the @nfl and MADD, the ‘Take a Minute. Make a Plan’ campaign met fans at the intersection of culture, influence, and responsibility. The activation used fun competition and prizes to deliver a serious but empowering message that taking one minute to plan ahead can change the outcome of the night, just like a one-minute time-out can change a game. We’re just getting warmed up, stay tuned for what’s next! #ThisIsCatapult #WeMakeBrandsHuman #MESIFRiyadh #TRYKA #DiageoNA

Ireland’s first fitness race league is going from strength to strength. @tryka.fit made an electrifying return to the RDS for its second race last weekend, and it did not disappoint. A sold-out event with 8,000 participants and 7,000 spectators featured explosive 8×800 runs, relentless sledge pushes and burpee broad jumps, the energy was electric from start to finish. Huge shoutout to every athlete who showed up, pushed their limits and embodied what the incredible TRYKA community is all about. Stronger together, this fitness community delivers intensity, teamwork and an atmosphere like no other. At Catapult, we create new ways for brands to connect in communities, in culture and in person. The people, the atmosphere and the camaraderie was unmatched. A special thank you to @brianbrucelee , @sineadsfitnesscoaching and the TRYKA team for their trust, partnership and unwavering support in bringing this race to life! Video shot by the brilliant team at @richter.sports #Tryka #Trykafit #TrykaDublin #ThisIsCatapult #WeMakeBrandsHuman

Sunset views, copper finishes and a space built for good times ✨ We’re delighted to have partnered with @Diageo Ireland to bring the @donjuliotequila and @roeandcowhiskey experiences to the newly opened @dion.restaurant.dublin - already shaping up to be one of Dublin’s most iconic spaces. From the immersive Roe & Co flavour journey, to the Don Julio 1942 stage and the Grand Bar, every detail was designed to elevate the experience and leave a lasting impression. It’s been brilliant to see the rooftop so busy since opening in early December. Huge thanks to the Diageo team for the trust, collaboration and sharp thinking throughout - a dream partnership and a brief we loved bringing to life. #ThisIsCatapult #WeMakeBrandsHuman #DiageoIreland

Our last 12 months in 104 seconds…💥 Two of the biggest football events in the world for FIFA & @uefa . Championing belonging for visually impaired Rugby fans Helping fund the future of global health with @globalfund . Utilising technology for a better world at @fosgoodwood . Team building at its best for @mastercard . Winning 7 Clio Awards. Across Atlanta, Munich, Johannesburg, London, Washington DC, Chichester, NYC, Dublin,  2025 took us all over the world creating experiences that made brands human - giving them a heartbeat in culture, a valued place in fan communities, and a presence in real lives across the globe. A heartfelt thank you to all our incredible team, clients  and partners for your ambition, trust and collaboration. We can’t wait to see what we create together in 2026! #ThisIsCatapult #YearInReview #WeMakeBrandsHuman #GlobalExperienceAgency

As the year comes to a close, we’ve been fortunate to work on so many incredible projects but we’ve chosen to highlight @globalfund Eighth Replenishment for its remarkable scale, urgency, and impact. In Johannesburg, alongside the G20, global leaders showed that even in uncertain times, solidarity can drive real change. It’s been an incredible privilege to work with The Global Fund team on a moment that will help shape the future of global health. A huge thank you to our clients and partners for your support this year. Wishing you a joyful holiday season and a happy, healthy New Year! #ThisIsCatapult #TheGlobalFund #G20SouthAfrica #WeMakeBrandsHuman

We were delighted to play our part behind one of the most globally watched moments in sport — the FIFA World Cup 2026™ Draw at the Kennedy Centre in Washington, D.C., the final major set piece before the largest sporting event in 2026. Moments like this reinforce why we do what we do at Catapult: creating world-class live experiences, supporting ambitious global partners, and helping build meaningful fan communities at scale. As a creative and production partner to FIFA, we’re looking forward to 2026 — working with the best fans on Earth across the United States, Canada and Mexico, and helping bring the world’s most loved game to life on an unprecedented stage. #ThisIsCatapult #FIFAWorldCup2026 #WeMakeBrandsHuman #GlobalExperienceAgency

Spotlight Session: The Next Era of Women’s Football: Fans, Community, and Commercial Impact ⚽   We’re delighted to announce an exclusive headline conversation at the Sport for Business Women in Sport Conference, featuring two leaders driving the future of women’s football:   David Davies, our Chief Experience Officer at Catapult, will share how innovation in fan engagement is transforming communities and creating commercial impact, drawing on our global experience with FIFA, UEFA, and world-class live experiences.   We’re thrilled that Nadia Shahrestani CMgr MCMI, Business Operations Director at @chelseafc Women, will join us to discuss matchday strategy, operational excellence, and the commercial opportunities shaping England’s leading women’s football club.   Together, they’ll explore the evolving landscape of women’s football, the power of fans and communities, and the unprecedented commercial opportunities emerging in the sport. A must-attend session for anyone passionate about shaping the future of women’s football! We’re also looking forward to meeting all the other attendees and partners @lidlireland @pwc_ireland @irelandfootball @irishrugby @sseairtricity @allianzireland @aibireland @skyireland @kpmg_ireland @dublincitycouncil #ChelseaWomenFC #SportForBusiness #ThisIsCatapult #WomenInSport #WeMakeBrandsHuman #WomensFootball #FanExperience #SportsInnovation

The Unseen Work That Makes Global Change Possible @globalfund Eighth Replenishment wasn’t built in a moment, it was built in thousands of moments. Behind the scenes, teams navigated complex dynamics, shifting priorities, and an increasingly challenging global landscape. And still, the dedication never wavered. Being part of this process means seeing how collaboration is forged: through trust, persistence, and genuine belief in what this funding can unlock - stronger health systems, expanded access to care, and millions of lives protected. It’s the kind of work that doesn’t always show up in photos or headlines, but it’s the backbone of global progress. It was truly a pleasure to work alongside the incredible Global Fund team. We are privileged to support an effort grounded in purpose and collective resolve, and honored to play our part in helping countries come together to drive impact where it matters most. #TheGlobalFund #G20SouthAfrica #ThisIsCatapult #WeMakeBrandsHuman