YOUR OFFICIAL RACE 3 MAP! 🇮🇪
It’s race day! Here’s your final instructions.
Take it all in to make sure there are no unexpected penalties when you reach the finish line!
Remember… We Don’t Quit, We TRYKA!
#TrykaDublin
🔥 BECOME A TRYKA AFFILIATE & JOIN OUR FAMILY 🔥
Early Access • Exposure • Community
Become a TRYKA Affiliate Gym and give your members front-row access to Ireland’s fastest-growing hybrid event.
Why you’ll love TRYKA:
🏁 Early Access — Get first dibs on tickets.
📣 Full Support — Branded assets, promo templates & more.
🤝 Community — Be part of a national league built on teamwork, grit & pride.
No cost. No catch.
Just early access, exposure, and a place in the TRYKA family ❤️
Whether your members are seasoned athletes or first-timers chasing a new challenge — TRYKA gives them a reason to train harder, together.
👊 Become a TRYKA Affiliate Gym today.
#Tryka
Most people start with the product.
Brian Lee starts with the brand.
Before TRYKA had events, venues or athletes, Brian was already thinking about the name, the feeling, the community and what the brand would stand for.
Because products can evolve.
But strong brands create emotional connection from day one.
Comment TRYKA below and we’ll DM you the full episode.
RACE 3 POSTCARDS! 👀
Joins us at Races 4 & 5 ahead of our Series One Grand Finale in Lisbon!
All tickets are available via the link in our bio for all upcoming races! 🎟️
#TrykaDublin #TrykaLondon #TrykaJnr #TrykaLisbon
One of the biggest lessons Brian Lee, founder of Chopped and @tryka.fit learned building businesses?
Hire for energy, not just experience.
Brian explains why he cares less about CVs and more about whether someone brings energy into the room, follows through on what they say, and thinks like an owner.
Because skills can be hired.
But trust, ownership and attitude are much harder to teach.
A great reminder for any founder building a team.
Comment TRYKA below and we’ll DM you the full episode.
The most overrated thing in wellness?
Copy-and-paste coaching.
Brian Lee talks about why a good coach has to understand the full person, not just hand over a generic training plan and a calorie target.
Because your sleep, stress, home life, work life, confidence and headspace all affect how you train, eat and recover.
Real coaching is personal.
Real wellness is personal.
And the best advice is rarely one-size-fits-all.
Comment TRYKA below and we’ll DM you the full episode.
Your kids don’t learn healthy habits because you tell them to.
They learn because they see you living them.
In this clip, Brian Lee shares one of the parenting principles behind TRYKA Junior: children cannot be what they cannot see.
Whether it’s exercise, confidence, effort, resilience or simply showing up, the example matters more than the lecture.
It’s not about forcing kids into sport.
It’s about showing them what an active, healthy life can look like.
Comment TRYKA below and we’ll DM you the full episode.
Everyone who shows up to TRYKA has a reason.
For some, it’s fitness.
For others, it’s mental health, grief, confidence, community, or proving something to themselves.
That’s what Brian Lee understood early on.
TRYKA isn’t just about crossing a finish line. It’s about giving everyday people a goal, a reason to train, and a moment where they feel part of something bigger.
Because behind every athlete is a story.
Comment TRYKA below and we’ll DM you the full episode.
