Brian Lee from TRYKA joins Host Ian on this weeks Fitness Racing Podcast.
They explore the origins of TRYKA, in particular how it stemmed from Brian believing that more could be done to encourage participation and build community within the Fitness Racing space.
Brian also explains some of the innovations that TRYKA has implemented such as the use of AI to judge some stations and the league system that culminates next year in Portugal.
We also look to the future including the plans for the TRYKA Fitness clan in which 2 adults and 2 children take on the challenge as a team.
Available now wherever you listen to audio podcasts.
#fitnessracing #tryka #hybridracing
🚨the league🚨
Want a chance to come to our finale in the Algarve - get as many of your members as possible entered for your gym and club and start picking up those points âś…
Or get your corporate involved and be the best in the business
Tickets available now 🙌
SERIES 2 LOADING… 🇮🇪
Series Two - Race One tickets go on sale this week with Presale starting Thursday followed by General Sale on Friday!
Don’t miss out on the start of the new series! 🔥
All tickets are available via the link in our bio for all upcoming races! 🎟️
#TrykaDublin #TrykaSeriesTwo
“Build something that lasts.”
For Brian Lee, culture isn’t a perk: it’s the foundation.
At TRYKA, every decision is made with longevity in mind: the people, the standards, the mission, and the community around it.
Because the strongest brands aren’t built for trends. They’re built to outlive them.
Comment “TRYKA” and we’ll send you the full episode 🎙️
Most people start with the product.
Brian Lee starts with the brand.
Before TRYKA had events, venues or athletes, Brian was already thinking about the name, the feeling, the community and what the brand would stand for.
Because products can evolve.
But strong brands create emotional connection from day one.
Comment TRYKA below and we’ll DM you the full episode.
If you’re young and thinking about starting something, Brian Lee’s advice is simple:
Start now.
Don’t wait for perfect timing. Don’t wait until you feel ready. And don’t spend years saying “someone should do that.”
Because someone eventually will.
The difference is they started.
Comment TRYKA below and we’ll DM you the full episode.
One of the biggest lessons Brian Lee, founder of Chopped and @tryka.fit learned building businesses?
Hire for energy, not just experience.
Brian explains why he cares less about CVs and more about whether someone brings energy into the room, follows through on what they say, and thinks like an owner.
Because skills can be hired.
But trust, ownership and attitude are much harder to teach.
A great reminder for any founder building a team.
Comment TRYKA below and we’ll DM you the full episode.
The most overrated thing in wellness?
Copy-and-paste coaching.
Brian Lee talks about why a good coach has to understand the full person, not just hand over a generic training plan and a calorie target.
Because your sleep, stress, home life, work life, confidence and headspace all affect how you train, eat and recover.
Real coaching is personal.
Real wellness is personal.
And the best advice is rarely one-size-fits-all.
Comment TRYKA below and we’ll DM you the full episode.
Your kids don’t learn healthy habits because you tell them to.
They learn because they see you living them.
In this clip, Brian Lee shares one of the parenting principles behind TRYKA Junior: children cannot be what they cannot see.
Whether it’s exercise, confidence, effort, resilience or simply showing up, the example matters more than the lecture.
It’s not about forcing kids into sport.
It’s about showing them what an active, healthy life can look like.
Comment TRYKA below and we’ll DM you the full episode.
Everyone who shows up to TRYKA has a reason.
For some, it’s fitness.
For others, it’s mental health, grief, confidence, community, or proving something to themselves.
That’s what Brian Lee understood early on.
TRYKA isn’t just about crossing a finish line. It’s about giving everyday people a goal, a reason to train, and a moment where they feel part of something bigger.
Because behind every athlete is a story.
Comment TRYKA below and we’ll DM you the full episode.
TRYKA JNR TICKETS ON SALE NOW! 🎟️💨
Ready to race? Tickets for Tryka Jr are on sale NOW. Don’t miss your chance to be part of the action in Dublin and London.
All tickets are available via the link in our bio for all upcoming races! 🎟️
#TrykaDublin #TrykaLondon #TrykaJnr
