Rice

The Mãi Chess by Chí-An De Leo (@ca_deleo ) is inspired by the Bauhaus school and minimalism. Six iconic chess pieces are distinguished only by the orientation and placement of the slice, turning it into the most minimal chess set ever designed. Mãi Chess is made from 100% up-cycled plastic waste. Available on our website at the link in bio. #mãi #mãichess #mãicollab #upcycledplastic #mãimeansforever

Calling artists, designers, and people who share our values of curiosity, connection, and forever-ness. The Mãi Collab Program is open. DM us for more information. #mãi #mãicollab #upcycledplastic #mãimeansforever

Trotting into năm Bính Ngọ (Year of the Fire Horse) with the BaseSGN team, looking our best. 🐎🧧 @ca_deleo @joshuabreidenbach @anna_dinh128 @vy.vuong__ @thanhtrucc_1203 @hiimthuong @lim_nuel @markphilipgordonbain @_tientientien @muoilliot @tiennmy @jjessiee_n @joeyyyyy20 @vicvicbaby @npkhanh_ @ange_linh @minhanhnv @not.about.us @dathuy Tram Huynh Hong Tran Thanh Mai Xuan Mai

Is creativity alive? Show us/prove it. This year, I’m honoured to be returning to @d_and_ad and join the #dandad26 Brand Transformation jury, where I’ll be judging the best creative work from the past year. If you believe creativity is alive, prove it. Show us your best work now > dandad.org/awards

If you are enthusiastic about partnering with visionary founders and strong creative teams to help build some of the most exciting brands in Vietnam and beyond, we’d like to meet you. Apply via link in highlight story.

The Children’s Cancer Run 2026 edition brings us back together to support children fighting cancer in Vietnam. BaseSGN developed the campaign identity, focusing on action where it counts. 🗓️ Sunday, March 29, 2026 📍 The Global City, Ho Chi Minh City 🏃‍♀️ 5km · open to all Donate or register via the link in bio. Organized by @cancham.vietnam and @vinacapitalfoundation

A full-day studio workshop exploring meaning and visual language through an example close and dear to us: Ho Chi Minh City’s Metro. Led by legendary designer Lance Wyman (@lancewymannews ), the session brought together participants from diverse backgrounds to examine how icons, systems, and symbols can emerge from history, context, and local knowledge—and convey layers of meaning. Working from station names, neighbourhood narratives, and everyday urban cues, participants focused on creating clear, legible—and genuinely engaging—visual symbols. The aim was to design work that feels distinctly rooted in Ho Chi Minh City, useful for daily commuters, and educational or intriguing for visitors discovering the city through the Metro. With generosity and care, Lance shared decades of experience, drawing on his work across metro systems—from Mexico City Metro to Washington Metro and beyond—to enrich the discussion. He guided the group with clarity, curiosity, and deep respect for place. Our sincere thanks to him for shaping such a thoughtful and inspiring day. Special thanks to Hoa Sen and Lưu Chữ (@luuchuvietnam ) for the support of this event. #lancewyman #riceworkshops

2025 set the tone. rice studios became BaseSGN. Working across teams, partners, and the local community, we helped bring AGI to Vietnam and ground it in a local context. Alongside this, we delivered a body of work across multiple projects and collaborations, shaped by close partnership and intent, and ran workshops driven by conversation, learning, and shared curiosity. The work sharpened, and the bar moved up. Looking ahead to 2026, we continue building through people, dialogue, and long-term relationships with the communities we work alongside. #2025 #basedesign #thisisrice

One ĐÂY to go. Over two days of talks and exchange, AGI Open (@agi_open ) will celebrate diversity, plurality, and multiple perspectives in visual communication and beyond. Live translation is available via Interprefy; please download the app and bring your headphones. November 27–28, 2025 Ho Chi Minh City, Vietnam agi-open.com ––––– Hẹn gặp mọi người tại ĐÂY! Trong hai ngày chia sẻ và trao đổi, AGI Open (@agi_open ) sẽ mang đến sự cộng hưởng từ nhiều góc nhìn trên toàn thế giới và những cách tiếp cận đa dạng trong thiết kế và văn hoá thị giác. Sự kiện có hỗ trợ phiên dịch trực tiếp qua Interprefy. Vui lòng tải ứng dụng và mang theo tai nghe. 27–28 tháng 11, 2025 TP. Hồ Chí Minh, Việt Nam agi-open.com #AGIOpen

[Tiếng Việt bên dưới] This November, Ho Chi Minh City will host AGI Open (@agi_open )—an international design conference bringing together over 20 of the world’s most renowned designers with Vietnam’s next generation of creatives. The theme “ĐÂY / Here & Now”, highlights Vietnam’s vibrant present: alive with talent, energy, and possibility. It’s an invitation to experience design in the right place, at the right time—right here. Over two days of talks and exchange, AGI Open will celebrate diversity, plurality, and multiple perspectives in visual communication and beyond. November 27–28, 2025 Ho Chi Minh City, Vietnam agi-open.com With: @tony_brook_spin @booksloveliza @ozgeguven Kenya Hara @kulachek @veronica.majluf @rebecamendezstudio @seaoffrequency @abstractsunday @alexisnikou @evi_o @irenepereyra @leoportooo @feliperocha @nancyjiang717 @stefansagmeister @tsdo_inc @isabel___seiffert @klim_type_foundry @wedzicka_com @anuthin_wongsunkakon @lancewymannews @yahlengyu ––––– Tháng 11 này, TP. Hồ Chí Minh sẽ là điểm hẹn của AGI Open (@agi_open )—hội nghị thiết kế quốc tế quy tụ hơn 20 nhà thiết kế danh tiếng thế giới cùng thế hệ sáng tạo trẻ Việt Nam. Với chủ đề “ĐÂY / Here & Now”, sự kiện khắc họa một Việt Nam đương đại đầy sức sống: giàu tài năng, năng lượng và cơ hội. Đây chính là lời mời trải nghiệm thiết kế trọn vẹn nhất—ngay tại đây, ngay lúc này. Trong hai ngày chia sẻ và trao đổi, AGI Open sẽ mang đến sự cộng hưởng từ nhiều góc nhìn trên toàn thế giới và những cách tiếp cận đa dạng trong thiết kế và văn hoá thị giác. 27–28 tháng 11, 2025 TP. Hồ Chí Minh, Việt Nam agi-open.com #AGIOpen

From our start, Rice has shaped by diverse cultures, perspectives, and a shared commitment to creative excellence. Expanding upon this—Last week, Rice Studios officially became BaseSGN, joining the global Base Design network. Same team. Same leadership. Same passion — now connected to a global platform with even more to offer. This new chapter marks a leap forward — bringing greater opportunities for growth and collaboration across borders. The Rice brand turns its focus toward ventures, products, education, and nurturing the creative community — inspiring and supporting the next generation of talent across Vietnam and beyond. Production team Tuan Fr @tuanfr Thy Trang @thymethys Lương Thu Lan @xisann Duynk @duynk.co Gia Khang @giakhang_ngph Cao Long @lg.flowz Minh Châu @teemoce Tphung Trung Tín Minh Anh BaseSGN team @joshuabreidenbach @ca_deleo @sebastiaan944 @_tientientien @markphilipgordonbain @not.about.us @hou.huynh @vo.quanghieu @ange_linh @minhanhnv @ngyvan @npkhanh_ @anna_dinh128 @hiimthuong @tiennmy @jjessiee_n @dathuy @dory_1296 @joeyyyyy20 @vicvicbaby @vy.vuong__ @thanhtrucc_1203 @muoilliot Hong Tran

It’s official! @thisis.rice joins @base_design , as BaseSaigon (BaseSGN). Another city, another point of view. One network. Six studios. A company of cultures. Xin chào mọi người. Credits: Joshua Breidenbach @joshuabreidenbach Tien Nguyen @_tientientien Ange Linh @ange_linh Duy Nguyen @not.about.us Joey Phan @joeyyyyy20 Vic Vu @vicvicbaby Tuan Fr @tuanfr Thy Trang @thymethys Trung Tín Lương Thu Lan @xisann Duynk @duynk.co Gia Khang @giakhang_ngph Cao Long @lg.flowz Tphung Minh Châu @teemoce Minh Anh Julie Tentler @jtentler Nastia Iakubovich @jakubana Thierry Brunfaut @thierrybrunfaut