Our brand idea ‘Padel. Uncompromised.’ is a clear promise to an audience of the most demanding and discerning players that Padelsmith accepts nothing but the best in design, engineering, materials, craftsmanship, and performance.
Messaging is knowing, purposeful and self assured, with just the right amount of bite – very much like the brand itself.
Full case study now live – link in bio 🖤
Cutting through the noise of the sport sector with a sophisticated colour palette, elegant typography, and lifestyle led imagery, Padelsmith imbues a quiet confidence and refined minimalism reminiscent of premium brands.
The logo draws on classic monograms and stamps, balancing a ‘P’ with a padel racket silhouette.
This flexible mark gives the brand an established feel while working seamlessly across digital
platforms.
See the full case study through the link in our bio 🎨
Introducing, Padelsmith – a premium padel racket designed in Britain and hand finished in
Andalusia.
Turning away from superficial, mass produced options, @padel.smith instead favours one expertly
crafted racket, steeped in quality and provenance.
See how we developed a premium name and identity for this exciting new offer.
Full case study served in our bio 🎾
We’ve loved bringing this project to life through various brand applications.
As technology continues to reshape the classroom, and the needs of teachers change, we wanted to make Bedrock Learning a place where cutting edge innovation meets the demands of the classroom with a versatile brand that inspires into the future.
Find out more through the link in our bio. ☝️
In a SaaS sector, where a lot of brands look and sound the same, we wanted to create a dynamic and energetic identity system, that captures the idea and feeling of liberation, whilst appealing to students and education leaders alike. It also needed to translate seamlessly and
accessibly to the software platform.
The brand icon combines a book, a bird and the letter B to create a unique symbol which builds on the liberating feel whilst also signposting a link to education and literacy.
Alongside producing bespoke iconography, we worked with CGI specialist @_patricklawlor_ to develop a suite of vibrant inflatable objects that can be used within the identity as floating elements furthering a sense of freedom and lightness. We matched the colourful objects with a restrained colour palette of black and stone (a nod to the brand name), to ensure the serious
nature of the brand’s mission and the science behind it was also clearly communicated to appeal to senior educators, multi academy trusts, and government.
Check out the full case study – link in bio 💻
We’re proud to share our rebrand of @bedrocklearning .
As a pioneering EdTech company, Bedrock Learning have a clear mission; to ensure that every student can succeed in the classroom, enabling them to use literacy skills to improve their future prospects.
Their innovative, evidence-based solutions are designed to empower educators and learners by
providing comprehensive tools that address core literacy skills. We needed an idea that establishes Bedrock Learning as a bold, innovative and assertive leader in the EdTech space.
‘Liberating Learning’ aims to take the process of education and free it from the shackles of tired,
out-dated teaching methods. It goes beyond literacy and vocabulary, and communicates a 360º understanding of pedagogy. It allows Bedrock Learning to work with educators to re-spark their passion and energy by being the antidote to the stresses and thanklessness of teaching, and, most importantly, it can ignite the imaginations and potential in every student.
Link in bio to see the full case study 🔍
Knowing The Van with a Plan would be widely documented, we extended the concept to supporting materials — adapting the sticker designs for social media templates, real handout stickers, and even custom air fresheners to complete the set.
With just over three weeks between briefing and the van hitting the road, it's been great to the see this project come to life so quickly.
It's been a busy year at Thisaway so keep your eyes peeled for lots more exciting work dropping soon…
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Taking inspiration from the stickers you see on vehicles, and other road trip visual language, we pitched the concept of covering the van with stickers to be visually
striking whilst a device to hold functional information.
With a blank van shaped canvas, we applied B&NES’s politically neutral colour palette which was led by orange and complemented by a range of equally vibrant
supporting colours.
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We’ve recently had the pleasure of doing a lovely little project for our local @bathnescouncil who approached us to support their Local Planning campaign @bathnesplaces .
To take their consultation on the road, the team transformed a vintage ice cream van into both a mobile consultation hub and a moving billboard.
Tasked with designing a full vinyl wrap, we created “The Van with a Plan” — a playful concept designed to get local people excited about upcoming growth and
change in their neighbourhoods.
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Take a closer look at our @karnivalfood brand elements!👀
The sticker illustrations were carefully crafted to match the stylings of the signature logo, whilst the messaging packs a punch to live up to our ‘Hungry for more’ brand idea.
The wraps blend the worlds of food and fair grounds with their mix of culinary vocabulary and graphic patterns that blur the lines between food and classic carnival patterns.
And this is all underlined by an ownable colour palette that directly references foods and ingredients.
Hungry for more?
Check out the case study in our bio ☝
To help anchor our rebrand of @karnivalfood , we worked with lettering artist Oli Frape to develop a signature for Karnival.
Reflecting the scrawled handwriting of traders quickly jotting down orders or scribbling names, the signature is an understated symbol of authenticity and personalisation that resonates with traders and clients alike.
Cheers to @olifrape for his signature skills! ✏
Check out the full case study in our bio 👆
To bring our @karnivalfood rebrand to life, we leant into the rich visual world of street food – layering up elements inspired by packaging, stickers, menus and receipts to create a vibrant visual tapestry that perfectly represents the melting pot that is the London street food scene.
Hand-drawn stickers and turned-up corners overlay rugged wrappers and vivid photography. The colour palette balances the muted tones of earthy ingredients and packaging with the vibrancy of fresh fruit and veg. And the bold, robust typeface acts as a constant thread tying the flexible system together.
Tuck in to our full case study, link in bio 🍔
