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Design & Art Direction
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Showreel
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Motion systems | Gen AI | Key visuals | Video editing
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[email protected]
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Currently available for freelance and collaborations.
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#ArtDirection #MotionDesign #CreativeDirection #Showreel
#GenerativeAI #AIArtDirection #MotionIdentity #VisualStorytelling #BrandInMotion
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Two self-initiated brand projects, Roam and Flora, exploring whether generative AI could produce imagery that actually holds up as a key visual. Developed through iterative prompting, careful creative direction and a clear visual language.
The models respond to creative direction in the same way a photographer does, a vague prompt produces a vague result. Intent, iterative refinement and a strong point of view are what separates output that has genuine brand utility from that which looks like AI.
/genai.html
#GenerativeAI #ArtDirection #BrandDesign #MotionGraphics #KeyVisual #AIImagery #VisualIdentity
