Four days. Blistering heat. Wind howling through the California desert.
Shooting motorcycles never gets easier—but that’s what makes it worth it.
Dragging cameras through dust-choked ridgelines, chasing the light, missing the mark, then finding it again. It’s brutal, unpredictable, and somehow... addictive.
Because at the end of a long, hot day, when you play back dailies with the crew and land that one shot that stops everyone—that’s the magic.
Think Less is proud to have supported this one with @dylanwineland & an unreal crew. Tune in on @xgames via ESPN and ABC to catch the final film.
Director: @bengiese / @dylanwineland
DP: @dylanwineland
Cine: @outinspacestudios
Drone: @outinspacestudios@bodfishfilms
Photo + Score: @johnryanhebert
Sound: @keithwhiteaudio
BTS: @kacwiecz
Athletes: @tylerbereman@vgolden423
Support: @805beer
Pulled off by @redmanmovies , @paul.braunstein & the squad @thinkless.studio 🖤
A year ago, we wrapped a short documentary, titled What We Show Them, about a small-town school in Bonners Ferry, Idaho—Valley View Elementary. Built in 1949 from salvaged WWII materials, the school has cracks in the walls, a leaky roof, and rusted plumbing. It’s not just outdated—it’s unsafe.
Today, we are incredibly proud to share that the film has been selected as a finalist for a The Webby Awards.
From the team behind ‘Free Solo’ and ‘World Debut’ comes ‘The Crux’—a gripping four-part docuseries that takes you into the heart of competitive climbing. 🧗♂️ Watch the world’s top climbers tackle the Climbing World Cup circuit, pushing their limits physically and emotionally, all in pursuit of Olympic glory. Visit our bio to watch the first episode now.
@natgeo@thenorthface
Creative + Production + Post @thinkless.studio
Think Less is an award-winning creative production studio based in Salt Lake City, Utah.
They’re known for bold, story-driven content, branding, and video production — the kind of work that feels crafted, intentional, and full of heart. Their team blends the strategic thinking of an agency with the speed and imagination of independent artists.
Led by makers like Cole Sax and Phil Hessler, @thinkless.studio specialises in films and commercials that actually move people. They gravitate toward sports, culture, and the kinds of untold stories that deserve a spotlight. Over the years they’ve produced work for major brands and networks, including ESPN.
Super fun project with tonnes of character
#thinkless #visualidentitydesign #logodesigners #logomaker #brandidentitydesign #branding #graphicdesigners
Tonight. 8:30pm ET.
Call to Serve premieres on @disneyplus and @hulu .
A veteran on the edge of purpose. A hurricane barreling toward a forgotten town. A team of first responders racing in.
This is not just a story of disaster response—it’s a story of human response.
Call to Serve follows Dean, a U.S. Army veteran struggling to find his footing, as he joins a Team Rubicon mission in the wake of Hurricane Ian. What starts as a volunteer deployment becomes a journey of healing, connection, and the rediscovery of self—through service to others.
Shot across real disaster zones. Told in real time.
“Balancing prep with chaos—producing meant knowing which hat to wear, and when.”
—Phil Hessler, Producer/Director
On Call to Serve, every day demanded a new version of ourselves.
One moment we were coordinating shoots in hurricane zones. The next, quietly capturing a veteran’s most vulnerable truth. What made this project work wasn’t just the gear or the grit—it was the team knowing exactly when to lead, when to adapt, and when to listen.
Swipe through to hear from the people who made it happen—our filmmaking family who gave everything to tell this story right.
In the chaos of hurricanes and the quiet moments of healing, our DoPs @mackwoodruff and @dylanwineland and AC’s @marcuscatlett and @briandurkee brought a rare eye to the frame—equal parts grit and grace.
They carried cameras through wind-torn towns and into still, human spaces. Never forcing the shot. Just listening. Just watching.
Proud to stand behind this film and the people who made it possible.
Amazing to see our short film blossom in this way 🙏
From @variety — How the Documentary ‘Call to Serve’ Spotlights Veterans Working in Disaster Relief: ‘If You Help Other People, You Heal Yourself Along the Way’
As Hurricane Helene made landfall in the Southeast U.S. last fall, filmmakers Phil Hessler and Cole Sax were tracking a group of veterans — the @teamrubicon “Greyshirts” — who deploy into disaster zones to help however is needed.
Hessler and Sax capture that reality in their new short documentary “Call to Serve,” which debuted at the Tribeca Festival.
Sax and Hessler, who run the Salt Lake City, Utah-based production company @thinkless.studio , were recruited to the project by a former colleague, @laurenvraz , who now works as manager of stakeholder advocacy, purpose and trust communications at Ford Motor Company. @ford and its charitable division, Ford Philanthropy, have worked with Team Rubicon since 2017.
Thrilled and honored to share that our films are officially Telly Award winners!
🏅 Call To Serve • GOLD in Directing • GOLD in Social Impact • SILVER in Documentary
🏅 The Crux • SILVER in Non-Scripted & Documentary • SILVER in Sports
Huge thanks to our incredible teams, collaborators, and everyone who made these impactful stories possible. Stories matter—and it’s an honor to see ours resonating and making waves.
#TellyAwards #CallToServe #TheCrux #Documentary #Storytelling #SocialImpact #AwardWinning #ThinkLess
Some home town love for us!
BrandStorytelling 2025 celebrates the best of brand storytelling, and our series The Crux with @thenorthface@natgeo@littlemonsterfilmsofficial been officially selected! #BrandStorytelling2025
Check out the official selections for #BrandStorytelling2025
Out of over 100 submissions, our project was selected for BrandStorytelling2025!
We’re thrilled to be headed to BrandStorytelling2025: a Sanctioned Event of Sundance Film Festival as an Official Selection!
“Every so often you get a chance to tell a story, and when you get that opportunity, I always do my best to put the story first. I try not to overthink the craftsmanship of the production and remind myself to focus on the emotion and essence of the story. It’s easy to be seduced into creating stunning and aesthetic visuals, and while you still can create those you just have to remind yourself that if there is a story, it needs to be the priority” - @dylanwineland
A @thinkless.studio production
