AIDS posters are strongest when they communicate hope and possibility.
Otherwise, as I argue in a recent post for
@posterhousenyc , why would someone feel compelled to learn about the virus, get tested, or start and stay on medication? Viewersâwhether living with HIV or fearing they may beâneed to know about the existence of resources and community.
This may sound obvious, but history shows otherwise. Many of the first posters I rememberâwhether produced by government agencies or pharmaceutical companiesâwere impersonal at best. Before it became standard for them to feature âreal people,â , two modes dominated the field: sex-positive posters for gay men built on narrow Eurocentric beauty ideals, and vague, sanitized posters for the general public aimed at avoiding conservative backlash.
These were considered improvements only because they followed an earlier era when fear of death was the primary motivator used in AIDS posters and PSAs. It took activist and media pushback to move beyond that approach.
Fortunately, amid many ineffective campaigns, remarkable AIDS posters have emergedâoften created by independent or community-informed artistsâusing lived experience to convey the possibility of a full life with HIV.
ââ
This is an excerpt from a piece I wrote for Poster House. I go on to offer a short critical history (slides 2,3) followed by words on Bobbi Campbellâs poster that started it all (slide 4), and examples from DiAnaâs hair salon (slide 5),
@gmhc (slides 1,6), postervirus + Christopher Jones (slide 7) , and a project I did with
@wwhivdd and a class I taught at The New School featuring
@m_e_g_g_i_e_b and
@storiesandnoise (slides 8,9)
Read full post on the Poster House blog ( link in bio) , written in celebration of
@ianbradleyperrin âs AIDS poster exhibition, LOVE + FURY
Go see the show!