Love working with these guys! This was an awesome experience getting to work on a virtual set!
#filmmaking #cinematography #reddigitalcinema #filmproduction
Fresh Confidence for the Win.
The @ncaa@mfinalfour came to Indianapolis this past week, and we spent it on the ground with @unileverusa at Fan Fest, capturing several of their brands coming together behind one #FanFreshConfidence moment as an official sponsor of March Madness. The story behind the work and why it mattered, is on the way.
#FanFreshConfidence #finalfourfanfest #indianapolis
🎥 @christian_barreno
📸 @jaygoldz
It may be a new year, but the conversations from last month’s Motion Design Collective are still ringing. We're back!
Huge thanks to everyone who made the night what it was, the original visionaries, our hosts and panelists at @thebsmntagency , and the folks behind the scenes who gave their time and talent to get this off the ground. @andrewgregorytv of @borshoffotos , @yharelich of @innovatemap , Patrick Rieth of @devonhousecreative , @ryanimation of @tactic.creative , and @c_zazzetti of @theboxindy , and @natashajoycreative for photos.
We're just getting started. Community is everything and if you’re curious, get in the room.
Motion Design Collective returns Wednesday, March 18, 2026.
RSVP link in bio.
Some film bts from a recent @tactic.creative shoot with Indy's favorite WNBA star.
Love shooting with the gang!
#Indianapolis #Gaffer #FilmProduction #SetLife #BTS
You’re handed a random prompt.
No script, no prep, just 48 hours to turn it into a story worth watching.
Challenge accepted.
We didn’t have time to overthink it. Just instinct, trust, and enough chaos to keep it interesting.
Things went wrong.
People stepped up.
And somehow… it turned out better than we imagined. The @storytactic debut with @48hourfilmproject & @indyfilmfest .
We’re proud of this story and everyone who made it happen; and proud to share the screen with so many incredible filmmakers.
🎬 Sorry For Your Loss
premieres this Sunday at IMAX 🎥
12PM at Indiana State Museum
Want to come? DM for ticket info.
Starring @matthew.brown.547389@johnbasleracts , @wynstagrams
Directed by @lifehappeningnow
Produced by @tactic.creative
#SorryForYourLossFilm #StoryTactic #48HourFilmProject #IMAXPremiere #IndyFilm #IndyCreatives
Most productions hide the setup.
For Financial Center’s first commercial shoot, we decided to make it a feature. -
This super-cut pulls from all three campaign spots to show how trust is built “behind the scenes”.
Positioning the brand as a guide and an active participant in their customers’ life goals reflects the level of heart and care that Financial Center brings to their industry.
This approach allowed us to combine both commercial and UGC content, not only in a single campaign, but across all three :30 spots.
Catch them on CTV & Broadcast [running now!]
Big Thanks to all involved:
Client: financialcenterfcu
Producer: @JakeTEngel
Director: @ryanimation
Photography/UGC: @abbyfloyd
Camera Op: @natashajoycreative
Talent Brand:
@johnbasleracts@meganmellinger@elsieloveslu
Mortgage:
@thesaucylifter@officiallysandy
Checking:
@kirstennfreyy@trenton.vanmeter
Bankers:
@christieperez0412@catherinemilan
🔥 ROUND 2
Abby and Ryan are back with UGC vs. Commercial discussion. Find out how raw authenticity can crush polished authority, but why prestigious brands won’t follow the trend.
#ToUGorNotToUG #UGC #CommercialProduction #BrandStrategy #CreativeDirection #TacticDigital #VersusSeries #marketinginsights #ContentDecisions #BrandBattle #contentstrategy #luxurybrands
🎬 UGC vs. Commercial production..
Which builds your brand better?
The rules for content & attention are constantly evolving. So we decided to launch a series were calling “VERSUS” - where we look at the ‘tried and true’ approaches to creative, while comparing with advantages and pitfalls of emerging trends and technology.
For episode 1: @abbyfloyd (UGC Expert) and @ryanimation (Commercial Video Pro) discuss how marketing teams can find the right choice for their brand.
The decision isn’t small… finding the right creative approach to build lasting trust and affinity with your audience could mean the difference between a record campaign and wasted budget. (or worse, your brand’s reputation)
📍 If you want to dig deeper, check out Part 2 on LinkedIn, where they break down when less effort equals authenticity, and when it risks credibility.
#HappyCreating #shotoniphone #UGC #CommercialProduction #BrandStrategy #CreativeDirection #TacticDigital #VersusSeries #MarketingInsights #ContentDecisions
We met with Indy’s top creative minds to introduce the future of filmmaking.
These folks are some of the best in the business and they know - if you’re not a disrupter, eventually you will be disrupted. We’re thankful they met with TACTIC at @theboxindy to check out virtual production systems that are sprouting new possibilities in the industry.
Our state is rich with creative talent, and we need more collaboration and this spirit of creative community. We’re thrilled about the future of commercial production in Indiana, alongside every potential partnership. Thanks to everyone who came out!
![Most productions hide the setup.For Financial Center’s first commercial shoot, we decided to make it a feature.
-This super-cut pulls from all three campaign spots to show how trust is built “behind the scenes”.Positioning the brand as a guide and an active participant in their customers’ life goals reflects the level of heart and care that Financial Center brings to their industry.This approach allowed us to combine both commercial and UGC content, not only in a single campaign, but across all three :30 spots.Catch them on CTV & Broadcast [running now!]Big Thanks to all involved:Client: financialcenterfcuProducer: @JakeTEngelDirector: @ryanimationPhotography/UGC: @abbyfloydCamera Op: @natashajoycreativeTalent
Brand:@johnbasleracts@meganmellinger@elsieloveslu
Mortgage:@thesaucylifter@officiallysandyChecking:@kirstennfreyy@trenton.vanmeterBankers:@christieperez0412@catherinemilan](https://sp1.picnob.com/p/pt_6733731366643032174766_0_e2df4f220fe686c2c4d2af5f4e73e7a1.jpg?o=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&h=334ddf8cf7d3699f2b5efe4c2e5975c2)
