Last year, when I dropped the First You’re Crazy, Then You’re Genius (Mantra) tees, I was looking to kick off a new brand I had been developing. But the success of that design was so well received I decided to hold off on a formal brand launch and continue to push that idea.
I’ve flirted with the concept for a few years to have a more formal brand behind my name that wasn’t just “JonXGenius.” I wanted an outlet that allowed me to be as expressive as possible through my practice as a graphic designer for the last 12 years. Something that felt like an extension of myself.
So I’d like to introduce my latest effort — Super Genius®️, a brand created for those with a sense of self and a desire to learn and understand all that is around us.
Releasing this Friday.
Photography by
@completd 
