[Day of Lovers, Feb 2023]
Young love, passion, and pain (au chocolate). For Bakes.
Creative Director: Tuan Le
Photographer: Chuong Pham
Producer: Thuy Truc
Stylist: Kim
Graphic Design: Kim Chi
Models: Julie and Playboicamao
[“Weaving Wonders” Christmas Tree, December 2024]
Commissioned by New World Hotel Saigon, conceptualized and designed by The Lab Saigon, in collaboration with Lam Weaving Spaces and Artist Tran Tuan Anh. Photographed by Studio at Lab.
Documentation: @midoorebi , @rio.le_ , @n__trinh.set
Designers: Gia Tu Tran, Hung Le
Graphic Design: Thinh Tran
Advisor/Writer: Tuan Le
Strategic Partnerships: Anh Nguyen, Nhi Nguyen
[Biti’s 40th Anniversary, 2022]
Street shoes by @thelabsaigon
Creative Director: Tuan Le
Photography: Loc Huynh, Chuong Pham
Motion: Tuan Le
Design: Hung Le, Tuan Ha, Tram Dang, Ven Bui
Fabrication: Tin Do, Kai Le
[Bakes Mooncake, 2024]
Big picture, tiny details. Shapes, silhouettes. The campaign was big (see stories) and includes our studio work across product, point of sale, and lifestyle photography. But these few shots captured the essence of the product design best: details that evoke vintage French confectionery and trapezoidal silhouettes that defy traditional mooncake packaging.
Studio: @midoorebi , @eden_genuine , @n__trinh.set , @chi_poni
Creative Director: @bluefintuna.le
Designers: @reolatui , @cheatdayhat , @pimtruongg , @sachiiva , @squangdo , Cam Nhi
[EVA Exhibition, 2023]
“We are all being watched. We are all watchers.”
Our photography and videography direction of this digital privacy exhibition adopts a voyeuristic point of view and invades our subjects’ virtual personal space.
(Current collaborators tagged)
Studio Team: @midoorebi , Loc Huynh, Chuong Pham, @n__trinh.set , with An Can Care
Creative Directors: @gydient@bluefintuna.le
Visual Identity & Motion System: gydient
Researcher: gydient
Writers: bluefintuna, Mien Pham
Graphic Design (@thelabsaigon ): @marchsecondninetynine@hvn_is_hr@tranhoangphucthinh
Documentation: Xuan Phan, Ven Bui
Spatial Team (The Lab): @hungle.mango , @tessngoo
Expo Producer: Kai Le (The Lab), ltlt
Artist Management: Thao Ngoc
Media Planner: Huong Uyen
Music producer: _dawn.g
Supporters: Nghi Tran, Huong Ngo
[Various Products, 2022]
The curation philosophy is simple. Products from designers in Vietnam but not out of place anywhere else in the world. The photography, produced by our team, simply highlights this.
1. Duong Gia Hieu
2. Tram Dang
3. Tram Dang
4. Hung Le
5. Hung Le