Congratulations to the whole team for their hard work. Showed last night. Be very proud! Stoked to have played a very small part. Wishing you all the best @banzai.collection
Framing Kampa around a single idea: the tent as a window to the world. This thinking evolved into a bold, hand-crafted wordmark and a flexible design system – expanded through a bespoke illustration style and a storytelling framework designed to capture real moments of outdoor experience.
Together, these elements formed a cohesive design language built for launch and beyond, shaping campaigns, product explainers, digital journeys and physical touchpoints with clarity and consistency.
Big thanks to our Cape Town friends at MUTI Studio for the penwork 👊
Framing Kampa around a single idea: the tent as a window to the world. This thinking evolved into a bold, hand-crafted wordmark and a flexible design system – expanded through a bespoke illustration style and a storytelling framework designed to capture real moments of outdoor experience.
Together, these elements formed a cohesive design language built for launch and beyond, shaping campaigns, product explainers, digital journeys and physical touchpoints with clarity and consistency.
Big thanks to our Cape Town friends at MUTI Studio for the penwork 👊
Early 2025, we partnered with @dometic to rebrand their specialist tent division, @kampauk – spanning strategy, positioning and full visual identity.
Working closely with the internal team, we defined a new vision aligned to modern outdoor lifestyles, building a platform designed to resonate with today’s active, experience-driven audience.
The identity draws from a simple idea: tents as a lens to the world. This informed a bold, bespoke wordmark engineered for scale across product, retail and digital environments.
We rolled the system out across the full ecosystem – product range, multi-language website, campaign, social, POS and trade activations.
At its core, the repositioning is grounded in a clear belief: Helping people connect with nature – simply and meaningfully.
Kampaoutdoors.com
(Thank-you @tommyenty and his teams @aljdiamond@rachael_wight1 for the all their combined hard work collaborating on this project)
Saying YES to good friends. We love it. The best fun. Here we helped longtime companion @mikerosedirt develop a new Comms & Media agency - GET RAD @getradbike , already working with great names such as Fox Racing, Giro, Bell Helmets and many more. In his own words: “Why GET RAD? ‘Why not?’. I know, I know, the word RAD is loaded, it’s a bit nostalgic, a little bit childish, a bit dumb, but also very much part of my childhood and defining years. So why not? But ‘GET RAD’ is also a reminder to not take ourselves too seriously, after all, most of these things on two wheels that we are involved with are meant to be fun. It’s a business for some, but it is a business of fun, and we shouldn’t forget that.”
Reflecting back on our partnership launching @commonsphere beta with good people in Venice at #biennalearchitettura2025 Excited to see what’s next after all guests ponder over some rather large planetary problems! Great write up by guest flavienmenu /p/DJyPm9MNiHh/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Had an epic day riding Leogang with legends @stevepeat@gregminnaar and press when @foxmtb launched their new Race Spec helmet line. Thanks @mikerosedirt for the invite. The new helmet can be seen currently winning world cups with @santacruzsyndicate
Over the last 6 months we’ve been working on a fantastic opportunity within the @dometic group with some great staffers. All the team’s hard efforts are shaping up to be something we’re super proud of and excited to launch in 2026. Stay tuned…
